Website traffic
How much traffic does ird.govt.nz get?
3.92M
-12.95%MoMEstimated monthly visits
6.17M4.11M2.06M0
Global rank
7,986
Country rank · New Zealand
26
Category rank · Legal
1
Average visit duration
06:23
Pages per visit
11.92
Bounce rate
21.42%
Domain age
29 years
Search share
43.8%
Sources
Where does ird.govt.nz's traffic come from?
- Direct45.5%
- Search43.8%
- Email4.6%
- Referrals3.2%
- Social2.0%
- Generative AI0.7%
- Display ads0.1%
- Other0.0%
- Paid search0.0%
Regions
Which countries visit ird.govt.nz?
- New Zealand84.3%
- Australia6.2%
- United States2.1%
- United Kingdom1.9%
- Indonesia0.5%
See how ird.govt.nz compares with the most visited websites in the world, the fastest growing websites and sites gaining organic search traffic.
Search visibility
What keywords send traffic to ird.govt.nz?
Keyword rankings
Keyword rankings
86.4M
Search estimate
New 1 · Up 2
- Ranking keywords
- 12,400
- Landing pages
- 4
- Search competitors
- 4
- AI citations
- 2
PositionEstimated visits
- google#142M
- gmail#118.2M
- google maps#19.4M
- google drive#14.1M
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What does ird.govt.nz show publicly?
- HTTP 200
- Email authentication
- Hosting ASN
- DNSSEC
- HTTP
- 200
- Page size
- 104.6 KiB
- Hosting
- CLOUDFLARENET · AS13335
- Email authentication
- SPF · DMARC reject
- TLS
- TLSv1.3 · 42 days
Page and SEO
- Final URL
- https://www.ird.govt.nz/
- Title
- Inland Revenue - Te Tari Taake
- Description
- Kia ora haere mai, welcome to the New Zealand Inland Revenue website. We collect most of the revenue that the New Zealand government needs to fund its programmes. We also administer a number of social support programmes including Child Support, Working For Families Tax Credits, and Best Start.
- Cross-origin redirect
- Yes
- Word count
- 378
- Internal / external links
- 41 / 4
- Language
- en
- H1 / H2
- 3 / 3
- Images missing alt
- 5 / 11
- OG / Twitter
- OG · Twitter
Technology and tracking1 tracking
- Technology clues
- Contentful · jQuery · React · Bot protection · Cloudflare
- Tracking clues
- Google Tag Manager
- Social links
- facebook.com · youtube.com · linkedin.com
- Server
- cloudflare
- Security headers
- 5 / 6
- HSTS / CSP
- HSTS · CSP
- Alt-Svc
- Set
- Cookie
- 1（Secure 1）
Email and DNS securitySet
- SPF
- Set
- DMARC
- Set · reject
- MTA-STS / BIMI
- MTA-STS
- DKIM selectors
- selector1 · selector2
- Mail stack
- Microsoft 365
- IPv6
- AAAA present
- DNSSEC
- DNSKEY
- Site verification TXT
- Apple · Atlassian · Canva · Microsoft
- SOA
- keyla.ns.cloudflare.com
- NS
- keyla.ns.cloudflare.com. · langston.ns.cloudflare.com.
- MX
- 10 irnz-ird-govt-nz.mail.protection.outlook.com.
Hosting and networkAS13335
- A
- 172.64.149.224 · 104.18.38.32
- AAAA
- 2606:4700:4402::6812:2620 · 2a06:98c1:3106::ac40:95e0
- Hosting ASN
- AS13335 · 172.64.149.0/24
- Hosting organization
- CLOUDFLARENET - Cloudflare, Inc.
- Hosting country
- US
- BGP announcement
- Yes
- TLS
- TLSv1.3 · Verified
- Certificate issuer
- YE1
- Certificate remaining
- 42 days
- Certificate SAN
- DNS:beta.ird.govt.nz · DNS:guidedhelp.ird.govt.nz · DNS:guidedhelp.wcm.ird.govt.nz · DNS:haukainga.ird.govt.nz · 16 more
robots and AI crawlingHTTP 200
- Robots.txt
- 200
- Global Disallow /
- No
- Sitemap
- URL set · 3,434
- AI explicitly disallowed
- 0
- AI explicitly allowed
- 0
Well-known public paths
- Present / checked
- 0 / 5
Website information
When was ird.govt.nz registered?
- Domain
- ird.govt.nz
- Registration status
- Domain registered
- Registered
- 1997-06-17
- Registrar
- Public Service Commission
- Domain age
- 29 years
- Registry status
- ok
Similar sites
What sites are similar to ird.govt.nz?
Website reports in the same category, with nearby monthly visits.
What's in this report
The report starts with a whole-site monthly visit estimate. Search visibility and public site facts follow when they exist.
- Website traffic is a modeled whole-site estimate, with a source, observation period and confidence.
- Search visibility is ranking keywords and search traffic, listed separately from whole-site visits.
- Missing or partial values stay marked in the report.