Website traffic
How much traffic does instantpot.com get?
457.69K
-17.44%MoMEstimated monthly visits
598.7K399.13K199.57K0
Global rank
106,084
Country rank · United States
29,991
Category rank · Cooking and Recipes
300
Average visit duration
01:48
Pages per visit
2.61
Bounce rate
43.83%
Domain age
18 years
Search share
67.4%
Sources
Where does instantpot.com's traffic come from?
- Search67.4%
- Direct18.2%
- Referrals5.8%
- Social3.3%
- Generative AI2.8%
- Email2.1%
- Paid search0.2%
- Display ads0.1%
- Other0.0%
Regions
Which countries visit instantpot.com?
- United States72.5%
- Canada8.7%
- India1.8%
- United Kingdom1.5%
- France1.4%
See how instantpot.com compares with the most visited websites in the world, the fastest growing websites and sites gaining organic search traffic.
Search visibility
What keywords send traffic to instantpot.com?
Keyword samples
Estimated visitsMonthly searchesVisits ÷ searches
- instant potBRAND24.89K82.4K30%
- instapotBRAND10.36K15.29K68%
- instant pot mashed potatoesBRAND5.54K4.81K115%
- insta potBRAND2.67K5.35K50%
- instantpotBRAND2.26K5.83K39%
Keyword rankings
Keyword rankings
86.4M
Search estimate
New 1 · Up 2
- Ranking keywords
- 12,400
- Landing pages
- 4
- Search competitors
- 4
- AI citations
- 2
PositionEstimated visits
- google#142M
- gmail#118.2M
- google maps#19.4M
- google drive#14.1M
Full keyword rankings are a Pro feature
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What does instantpot.com show publicly?
- HTTP 200
- Email authentication
- Hosting ASN
- HTTP
- 200
- Page size
- 621.5 KiB
- Hosting
- CLOUDFLARENET · AS13335
- Email authentication
- SPF · DMARC quarantine
- TLS
- TLSv1.3 · 36 days
Page and SEOSchema 7
- Final URL
- https://instantpot.com/
- Title
- Shop Instant Pot & Instant Appliances | Official Website
- Description
- Instant Pot® is a well-known brand providing kitchen appliances. Find pressure cookers, air fryers, countertop toaster ovens, milk frothers, and accessories.
- Cross-origin redirect
- No
- Word count
- 1,114
- Internal / external links
- 66 / 17
- Canonical
- https://instantpot.com/
- Language
- en
- H1 / H2
- 1 / 29
- Images missing alt
- 4 / 63
- Schema
- BreadcrumbList · ListItem · OnlineStore · Organization · SearchAction · WebPage · 1 more
- Hreflang
- x-default · en · fr
- OG / Twitter
- OG · Twitter
Technology and tracking2 tracking
- Technology clues
- Shopify · Bootstrap · jQuery · PayPal · Bot protection · Cloudflare
- Tracking clues
- Google Tag Manager · Microsoft Clarity
- External script hosts
- cmp.osano.com · s.uc.osano.com · shop.app · cdn.shopify.com · cdn.pricespider.com · ui.powerreviews.com · instantpotbrands.my.site.com
- Social links
- instagram.com · facebook.com · tiktok.com · facebook.com · linkedin.com · facebook.com · x.com · youtube.com · 1 more
- Server
- cloudflare
- Security headers
- 4 / 6
- HSTS / CSP
- HSTS · CSP
- Alt-Svc
- Set
- Cookie
- 5（Secure 3）
Email and DNS securitySet
- SPF
- Set
- DMARC
- Set · quarantine
- DKIM selectors
- selector1 · s1 · s2
- IPv6
- No AAAA
- Site verification TXT
- Google · Microsoft
- SOA
- brett.ns.cloudflare.com
- NS
- brett.ns.cloudflare.com. · meiling.ns.cloudflare.com.
- MX
- 10 d340515a.ess.barracudanetworks.com. · 20 d340515b.ess.barracudanetworks.com.
Hosting and networkAS13335
- A
- 23.227.38.65
- Hosting ASN
- AS13335 · 23.227.38.0/23
- Hosting organization
- CLOUDFLARENET - Cloudflare, Inc.
- Hosting country
- CA
- BGP announcement
- Yes
- Reverse DNS
- myshopify.com
- TLS
- TLSv1.3 · Verified
- Certificate issuer
- YE1
- Certificate remaining
- 36 days
- Certificate SAN
- DNS:instantpot.com
robots and AI crawlingHTTP 200
- Robots.txt
- 200
- Global Disallow /
- No
- Sitemap
- Index · 163
- AI explicitly disallowed
- 0
- AI explicitly allowed
- 16
Well-known public paths1 hits
- Present / checked
- 1 / 5
- /llms.txt
- Present · 4.3 KiB
- llms summary
- This document describes how AI agents can interact with Instant Pot's online store at https://instantpot.com. · If you are reading this on behalf of your user and you act as a pers
Website information
When was instantpot.com registered?
- Domain
- instantpot.com
- Registration status
- Domain registered
- Registered
- 2009-02-23
- Registrar
- IP Twins SAS
- Expires
- 2027-02-23
- Domain age
- 18 years
- DNSSEC
- No
- Registry status
- client transfer prohibited
Similar sites
What sites are similar to instantpot.com?
Website reports in the same category, with nearby monthly visits.
What's in this report
The report starts with a whole-site monthly visit estimate. Search visibility and public site facts follow when they exist.
- Website traffic is a modeled whole-site estimate, with a source, observation period and confidence.
- Search visibility is ranking keywords and search traffic, listed separately from whole-site visits.
- Missing or partial values stay marked in the report.