Traffic
27.8K
880,478
6,482
9
01:24
2.90
36.59%
47.1%
Traffic sources
- Search47.1%
- Direct31.7%
- Paid search11.8%
- Email6.3%
- Referrals2.6%
- Generative AI0.3%
- Social0.1%
- Other0.1%
- Display ads0.0%
Regions
- New Zealand89.5%
- Australia5.6%
- United States4.9%
Related boards: Most visited websites in New Zealand · Top insurance websites by traffic · Fastest growing insurance websites
See how initio.co.nz compares with the most visited websites in the world, the fastest growing websites, top websites by AI referrals and sites gaining organic search traffic.
Search visibility
Keyword samples
- initio insuranceBRAND2.88K1.76K164%
- initioBRAND1.02K18.75K5%
- good rental property insurers nz19020095%
- initio loginBRAND9010090%
- initio insuracneBRAND5050100%
Keyword rankings
Keyword rankings
See the keywords initio.co.nz ranks for on Google, the pages that bring it traffic, and the competitors fighting it for search traffic.
Live examples: chatgpt.com · github.com · plausible.io
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What's in this report
The report starts with a whole-site monthly visit estimate. Search visibility and public site facts follow when they exist.
- Website traffic is a modeled whole-site estimate, with a source, observation period and confidence.
- Search visibility is ranking keywords and search traffic, listed separately from whole-site visits.
- Missing or partial values stay marked in the report.
Cite or embed
initio.co.nz had about 27.8K visits in September 2026, down 18.97% from August; the top source is search. Source: Vaneform estimates, https://vaneform.com/e/initio-co-nz (updated 2026-09-01).
Show this report's monthly visits on your site or README. Updates with each data month.
<a href="https://vaneform.com/e/initio-co-nz" rel="nofollow"><img src="https://vaneform.com/api/badge/initio-co-nz" alt="initio.co.nz monthly visits · Vaneform" height="20"></a>