Website traffic
How much traffic does ing.it get?
2.27M
+24.52%MoMEstimated monthly visits
2.53M1.69M844.04K0
Global rank
15,482
Country rank · Italy
382
Category rank · Banking Credit and Lending
7
Average visit duration
06:08
Pages per visit
9.04
Bounce rate
27.35%
Domain age
26 years
Search share
34.3%
Sources
Where does ing.it's traffic come from?
- Direct53.1%
- Search34.3%
- Display ads4.7%
- Email2.1%
- Referrals1.8%
- Social1.7%
- Paid search1.6%
- Generative AI0.3%
- Other0.2%
Regions
Which countries visit ing.it?
- Italy96.1%
- United States1.8%
- Germany0.5%
- France0.3%
- Netherlands0.2%
See how ing.it compares with the most visited websites in the world, the fastest growing websites and sites gaining organic search traffic.
Search visibility
What keywords send traffic to ing.it?
Keyword samples
Estimated visitsMonthly searchesVisits ÷ searches
- ing directBRAND99.25K98.24K101%
- ingBRAND96.92K1.15M8%
- ing loginBRAND21.93K78.07K28%
- conto arancio16.52K18.31K90%
- ingdirectBRAND15.64K55.68K28%
Keyword rankings
Keyword rankings
86.4M
Search estimate
New 1 · Up 2
- Ranking keywords
- 12,400
- Landing pages
- 4
- Search competitors
- 4
- AI citations
- 2
PositionEstimated visits
- google#142M
- gmail#118.2M
- google maps#19.4M
- google drive#14.1M
Full keyword rankings are a Pro feature
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What does ing.it show publicly?
- HTTP 200
- Email authentication
- Hosting ASN
- DNSSEC
- HTTP
- 200
- Page size
- 99.6 KiB
- Hosting
- AKAMAI-ASN1 Akamai International B.V. · AS20940
- Email authentication
- SPF · DMARC reject
- TLS
- TLSv1.3 · 127 days
Page and SEOSchema 5
- Final URL
- https://www.ing.it/
- Title
- Banca ING: Conto Corrente, Deposito, Mutui, Prestiti e Investimenti
- Description
- Scopri ING: conti correnti, depositi, mutui, prestiti e investimenti. Tutta la flessibilità per gestire al meglio le tue finanze. Scopri di più su Ing.it!
- Cross-origin redirect
- Yes
- Word count
- 1,679
- Internal / external links
- 87 / 10
- Canonical
- https://www.ing.it/
- Language
- it
- H1 / H2
- 2 / 14
- Images missing alt
- 1 / 28
- Schema
- BreadcrumbList · ContactPoint · Organization · SearchAction · WebSite
- OG / Twitter
- OG
- Feed / Manifest / AMP
- Manifest
Technology and tracking1 technologies
- Technology clues
- jQuery
- External script hosts
- cdn.cookielaw.org · assets.adobedtm.com
- Social links
- tiktok.com · facebook.com · instagram.com · linkedin.com
- Security headers
- 4 / 6
- HSTS / CSP
- HSTS
Email and DNS securitySet
- SPF
- Set
- DMARC
- Set · reject
- DKIM selectors
- selector1 · selector2
- Mail stack
- Microsoft 365
- IPv6
- No AAAA
- DNSSEC
- DNSKEY · AD
- CAA issuers
- identrust.com · swisssign.com
- Site verification TXT
- Adobe · Google · Microsoft
- SOA
- a1-175.akam.net
- NS
- a5-65.akam.net. · a8-65.akam.net. · a1-175.akam.net. · 3 more
- MX
- 10 ing-it.mail.protection.outlook.com.
Hosting and networkAS20940
- A
- 23.50.118.169 · 23.50.118.181
- Hosting ASN
- AS20940 · 23.50.118.0/24
- Hosting organization
- AKAMAI-ASN1 Akamai International B.V.
- Hosting country
- US
- BGP announcement
- Yes
- Reverse DNS
- a23-50-118-169.deploy.static.akamaitechnologies.com
- TLS
- TLSv1.3 · Verified
- Certificate issuer
- HydrantID Server CA O1
- Certificate remaining
- 127 days
- Certificate SAN
- DNS:ing.it · DNS:adv.ing.it · DNS:amp.ing.it · DNS:www.ing.it · 16 more
robots and AI crawlingHTTP 200
- Robots.txt
- 200
- Global Disallow /
- No
- Sitemap
- URL set · 1,313
- AI explicitly disallowed
- 0
- AI explicitly allowed
- 0
Well-known public paths1 hits
- Present / checked
- 1 / 5
- /llms.txt
- Present · 9.3 KiB
- llms summary
- - **Scopo**: aiutare utenti retail in Italia a capire e usare i prodotti ING (pagamenti, risparmio, mutui, prestiti, investimenti, assicurazioni) e i canali di assistenza. · - **To
Website information
When was ing.it registered?
- Domain
- ing.it
- Registration status
- Domain registered
- Registered
- 2000-09-13
- Domain age
- 26 years
- Registry status
- ok
Similar sites
What sites are similar to ing.it?
Website reports in the same category, with nearby monthly visits.
What's in this report
The report starts with a whole-site monthly visit estimate. Search visibility and public site facts follow when they exist.
- Website traffic is a modeled whole-site estimate, with a source, observation period and confidence.
- Search visibility is ranking keywords and search traffic, listed separately from whole-site visits.
- Missing or partial values stay marked in the report.