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ing.be

ing.be had about 1.78M visits in September 2026, down 5.45% from August; most traffic is direct.

Banking & Insurance for private individuals & business

Website traffic

How much traffic does ing.be get?

1.78M

-5.45%MoMEstimated monthly visits
7892.07M1.38M689.6K0
Global rank

19,577

Country rank · Belgium

132

Category rank · Finance

1

Average visit duration

06:24

Pages per visit

8.93

Bounce rate

27.61%

Search share

31.1%

Sources

Where does ing.be's traffic come from?

  • Direct
    51.8%
  • Search
    31.1%
  • Display ads
    5.8%
  • Referrals
    4.1%
  • Paid search
    2.8%
  • Social
    2.2%
  • Email
    1.7%
  • Generative AI
    0.4%
  • Other
    0.0%

Regions

Which countries visit ing.be?

  • Belgium
    92.9%
  • France
    1.5%
  • Netherlands
    1.2%
  • United States
    0.9%
  • Poland
    0.4%

See how ing.be compares with the most visited websites in the world, the fastest growing websites and sites gaining organic search traffic.

Search visibility

What keywords send traffic to ing.be?

Keyword samples

Estimated visitsMonthly searchesVisits ÷ searches
  1. ingBRAND77.6K1.15M7%
  2. ing home bankBRAND32.43K45.37K72%
  3. ing+BRAND15.27K93.83K16%
  4. ing homebankBRAND12.21K10.3K119%
  5. ing belgiumBRAND8.58K3.79K226%

Keyword rankings

Keyword rankings

Example · google.comUnited States · English

86.4M

Search estimate

New 1 · Up 2

Ranking keywords
12,400
Landing pages
4
Search competitors
4
AI citations
2
PositionEstimated visits
  1. google#142M
  2. gmail#118.2M
  3. google maps#19.4M
  4. google drive#14.1M

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Baidu rank

Site profile

What does ing.be show publicly?

  • HTTP 200
  • Email authentication
  • Hosting ASN
  • DNSSEC
HTTP
200
Page size
18.4 KiB
Hosting
AKAMAI-AS · AS16625
Email authentication
SPF · DMARC reject
TLS
TLSv1.3 · 90 days
Page and SEOSchema 2
Title
Banking & Insurance for private individuals & business
Description
Whether it’s for your private or professional needs, ING has a tailor-made solution: daily banking, lending, savings, investments, insurance and retirement.
Cross-origin redirect
Yes
Word count
0
Internal / external links
0 / 0
Canonical
https://www.ing.be/en/individuals
Language
en-GB
H1 / H2
0 / 0
Images missing alt
0 / 0
Schema
Organization · WebSite
Hreflang
en-GB · fr-BE · nl-BE · x-default
OG / Twitter
OG · Twitter
Technology and tracking
Security headers
0 / 6
Email and DNS securitySet
SPF
Set
DMARC
Set · reject
DKIM selectors
selector1 · selector2 · s1 · s2
Mail stack
Microsoft 365
IPv6
No AAAA
DNSSEC
DNSKEY · AD
CAA issuers
identrust.com · swisssign.com
Site verification TXT
Adobe · Facebook · Google · Microsoft
SOA
a1-175.akam.net
NS
a5-65.akam.net. · a8-65.akam.net. · a1-175.akam.net. · 3 more
MX
10 ing-be.mail.protection.outlook.com.
Hosting and networkAS16625
A
23.42.118.75
Hosting ASN
AS16625 · 23.42.112.0/20
Hosting organization
AKAMAI-AS - Akamai Technologies, Inc.
Hosting country
US
BGP announcement
Yes
Reverse DNS
a23-42-118-75.deploy.static.akamaitechnologies.com
TLS
TLSv1.3 · Verified
Certificate issuer
HydrantID Server CA O1
Certificate remaining
90 days
Certificate SAN
DNS:ing.be · DNS:www.ing.be
robots and AI crawlingHTTP 200
Robots.txt
200
Global Disallow /
No
AI explicitly disallowed
0
AI explicitly allowed
0
Well-known public paths1 hits
Present / checked
1 / 5
/.well-known/security.txt
Present · 203 B
security summary
Contact: https://ing.com/pages/security#reporting_vulnerabilities · Preferred-Languages: en · Policy: https://ing.com/pages/security#reporting_vulnerabilities

Website information

Domain
ing.be
Registration status
Domain registered
Registrar
Name: CSC Corporate Domains, Inc.
Registry status
NOT

Similar sites

What sites are similar to ing.be?

Website reports in the same category, with nearby monthly visits.

What's in this report

The report starts with a whole-site monthly visit estimate. Search visibility and public site facts follow when they exist.

  • Website traffic is a modeled whole-site estimate, with a source, observation period and confidence.
  • Search visibility is ranking keywords and search traffic, listed separately from whole-site visits.
  • Missing or partial values stay marked in the report.
Data notes →How estimates are produced →Website traffic sources →Claim, correct or hide this report →