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ihop.com

ihop.com had about 2.81M visits in September 2026, down 12.28% from August; the top source is search.

IHOP® Breakfast, Lunch, & Dinner Restaurants - Pancakes available all-day

Traffic

2.81M

-12.28%MoMEstimated monthly visits
7893.79M2.53M1.26M0
Global rank

16,331

Country rank · United States

3,450

Category rank · Restaurants and Delivery

76

Average visit duration

03:36

Pages per visit

4.60

Bounce rate

37.99%

Domain age

30 years

Search share

32.8%

Traffic sources

  • Search
    32.8%
  • Direct
    24.6%
  • Paid search
    21.8%
  • Display ads
    10.7%
  • Referrals
    4.2%
  • Email
    3.2%
  • Social
    2.4%
  • Generative AI
    0.3%
  • Other
    0.0%

Regions

  • United States
    91.7%
  • Canada
    0.7%
  • Brazil
    0.4%
  • United Kingdom
    0.4%
  • Germany
    0.4%

See how ihop.com compares with the most visited websites in the world, the fastest growing websites and sites gaining organic search traffic.

Search visibility

Keyword samples

Estimated visitsMonthly searchesVisits ÷ searches
  1. ihopBRAND208.67K159.1K131%
  2. ihop menuBRAND73.28K31.58K232%
  3. ihop near meBRAND12.33K19.97K62%
  4. ihop pancakesBRAND3.92K6.06K65%
  5. pancake house3.74K5.46K69%

Keyword rankings

Keyword rankings

Example · google.comUnited States · English

86.4M

Search estimate

New 1 · Up 2

Ranking keywords
12,400
Landing pages
4
Search competitors
4
AI citations
2
PositionEstimated visits
  1. google#142M
  2. gmail#118.2M
  3. google maps#19.4M
  4. google drive#14.1M

Full keyword rankings are a Pro feature

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Baidu rank

Site profile

  • HTTP 200
  • Email authentication
  • Hosting ASN
HTTP
200
Page size
105.7 KiB
Hosting
AMAZON-02 · AS16509
Email authentication
SPF · DMARC reject
TLS
TLSv1.3 · 40 days
Page and SEOSchema 15
Title
IHOP® Breakfast, Lunch, & Dinner Restaurants - Pancakes available all-day
Description
Indulge yourself with our fan favorite New Stuffed French Toast. Our Pumpkin Spice Menu is Back! Breakfast Meals served all day for dining in or delivery.
Cross-origin redirect
Yes
Word count
745
Internal / external links
38 / 15
Canonical
https://www.ihop.com/en
Language
en
H1 / H2
0 / 2
Images missing alt
0 / 43
Schema
Answer · BreadcrumbList · ContactPoint · FAQPage · ImageObject · ListItem · 9 more
Hreflang
en · x-default
OG / Twitter
OG · Twitter
Feed / Manifest / AMP
Manifest
Technology and tracking1 tracking
Technology clues
Bootstrap · jQuery · React · Consent manager
Tracking clues
Google Tag Manager
External script hosts
googleoptimize.com · contentpp.blackhawknetwork.com
Social links
facebook.com · tiktok.com · instagram.com · youtube.com · linkedin.com
Security headers
0 / 6
Email and DNS securitySet
SPF
Set
DMARC
Set · reject
DKIM selectors
selector2 · s1 · s2
Mail stack
Microsoft 365
IPv6
No AAAA
CAA issuers
amazon.com · amazonaws.com · amazontrust.com · awstrust.com · 4 more
Site verification TXT
Apple · Canva · Google · OneTrust
SOA
ns-1889.awsdns-44.co.uk
NS
ns-1102.awsdns-09.org. · ns-1889.awsdns-44.co.uk. · ns-68.awsdns-08.com. · 1 more
MX
10 ihop-com.mail.protection.outlook.com. · 100 mail.messaging.microsoft.com.
Hosting and networkAS16509
A
3.173.238.116 · 3.173.238.8 · 3.173.238.24 · 3.173.238.66
Hosting ASN
AS16509 · 3.173.238.0/24
Hosting organization
AMAZON-02 - Amazon.com, Inc.
Hosting country
US
BGP announcement
Yes
Reverse DNS
server-3-173-238-116.nrt20.r.cloudfront.net
TLS
TLSv1.3 · Verified
Certificate issuer
DigiCert Global G2 TLS RSA SHA256 2020 CA1
Certificate remaining
40 days
Certificate SAN
DNS:*.ihop.com · DNS:ihop.com

Website information

Domain
ihop.com
Registration status
Domain registered
Registered
1997-03-26
Registrar
MarkMonitor Inc.
Expires
2028-03-27
Domain age
30 years
DNSSEC
No
Registry status
client delete prohibited · client transfer prohibited · client update prohibited · server delete prohibited

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What's in this report

The report starts with a whole-site monthly visit estimate. Search visibility and public site facts follow when they exist.

  • Website traffic is a modeled whole-site estimate, with a source, observation period and confidence.
  • Search visibility is ranking keywords and search traffic, listed separately from whole-site visits.
  • Missing or partial values stay marked in the report.