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iform.se

iform.se had about 188.73K visits in September 2026, down 7.33% from August; most traffic is search.

I FORM – vi gör det enkelt att leva sunt | iform.se

Traffic

188.73K

-7.33%MoMEstimated monthly visits
789240.47K160.31K80.16K0
Global rank

265,545

Country rank · Sweden

2,376

Category rank · Health

44

Average visit duration

01:03

Pages per visit

1.57

Bounce rate

64.44%

Domain age

22 years

Search share

77.5%

Traffic sources

  • Search
    77.5%
  • Direct
    12.0%
  • Social
    5.4%
  • Referrals
    3.5%
  • Email
    1.4%
  • Generative AI
    0.2%
  • Display ads
    0.0%
  • Other
    0.0%
  • Paid search
    0.0%

Regions

  • Sweden
    91.7%
  • Finland
    2.3%
  • United States
    1.9%
  • Norway
    1.4%
  • Germany
    1.4%

See how iform.se compares with the most visited websites in the world, the fastest growing websites and sites gaining organic search traffic.

Search visibility

Keyword samples

Estimated visitsMonthly searchesVisits ÷ searches
  1. bananbröd3.59K1.54K233%
  2. bananbröd recept910570160%
  3. chiapudding5101.24K41%
  4. mango nyttigt25028089%
  5. mät din runda23033070%

Keyword rankings

Keyword rankings

Example · google.comUnited States · English

86.4M

Search estimate

New 1 · Up 2

Ranking keywords
12,400
Landing pages
4
Search competitors
4
AI citations
2
PositionEstimated visits
  1. google#142M
  2. gmail#118.2M
  3. google maps#19.4M
  4. google drive#14.1M

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Baidu rank

Site profile

  • HTTP 200
  • Email authentication
  • Hosting ASN
HTTP
200
Page size
855.2 KiB
Hosting
GOOGLE-CLOUD-PLATFORM · AS396982
Email authentication
SPF · DMARC none
TLS
TLSv1.3 · 47 days
Page and SEOSchema 7
Title
I FORM – vi gör det enkelt att leva sunt | iform.se
Description
I FORM är Skandinaviens största hemsida om träning, kost och att gå ner i vikt. Hitta de bästa tipsen, programmen och recepten för en sundare vardag här.
Cross-origin redirect
No
Word count
2,072
Internal / external links
179 / 10
Canonical
https://iform.se/
Language
sv
H1 / H2
0 / 119
Images missing alt
10 / 119
Schema
EntryPoint · ImageObject · Organization · PropertyValueSpecification · ReadAction · SearchAction · 1 more
Hreflang
da-DK · fi-FI · sv-SE · nb-NO
OG / Twitter
OG
OG locale
sv_SE
Feed / Manifest / AMP
Feed
Technology and tracking2 tracking
Technology clues
Nuxt · Contentful · jQuery · Sentry · Bot protection · Express
Tracking clues
Google Tag Manager · Google Ads
External script hosts
securepubads.g.doubleclick.net · micro.rubiconproject.com · cdn.cxense.com · europe-west1-bonnier-big-data.cloudfunctions.net
Social links
facebook.com · instagram.com
Security headers
1 / 6
HSTS / CSP
HSTS
Email and DNS securitySet
SPF
Set
DMARC
Set · none
DKIM selectors
google
Mail stack
Google Workspace
IPv6
No AAAA
Site verification TXT
Facebook · Google · Microsoft
SOA
hugh.ns.cloudflare.com
NS
hugh.ns.cloudflare.com. · venus.ns.cloudflare.com.
MX
1 aspmx.l.google.com. · 10 alt3.aspmx.l.google.com. · 10 alt4.aspmx.l.google.com. · 2 more
Hosting and networkAS396982
A
34.159.88.32
Hosting ASN
AS396982 · 34.159.0.0/17
Hosting organization
GOOGLE-CLOUD-PLATFORM - Google LLC
Hosting country
US
BGP announcement
Yes
Reverse DNS
32.88.159.34.bc.googleusercontent.com
TLS
TLSv1.3 · Verified
Certificate issuer
YR2
Certificate remaining
47 days
Certificate SAN
DNS:iform.se
robots and AI crawling14 disallowed
Robots.txt
200
Global Disallow /
No
Sitemap
Index · 12
AI explicitly disallowed
14
AI explicitly allowed
2
Disallow examples
GPTBot · ChatGPT-User · OAI-SearchBot · ClaudeBot · anthropic-ai · Google-Extended · Bytespider · CCBot · 6 more
Well-known public paths1 hits
Present / checked
1 / 5
/ads.txt
Present · 906 B

Website information

Domain
iform.se
Registration status
Domain registered
Registered
2004-08-17
Registrar
Abion AB
Domain age
22 years
Registry status
ok

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What's in this report

The report starts with a whole-site monthly visit estimate. Search visibility and public site facts follow when they exist.

  • Website traffic is a modeled whole-site estimate, with a source, observation period and confidence.
  • Search visibility is ranking keywords and search traffic, listed separately from whole-site visits.
  • Missing or partial values stay marked in the report.