Website traffic
How much traffic does if.se get?
488.86K
-8.34%MoMEstimated monthly visits
588.37K392.25K196.12K0
Global rank
75,595
Country rank · Sweden
569
Category rank · Financial Planning and Management
9
Average visit duration
03:11
Pages per visit
5.39
Bounce rate
34.29%
Domain age
26 years
Search share
28.4%
Sources
Where does if.se's traffic come from?
- Direct29.8%
- Search28.4%
- Paid search16.6%
- Referrals11.8%
- Social5.4%
- Email4.5%
- Display ads2.1%
- Generative AI1.4%
- Other0.0%
Regions
Which countries visit if.se?
- Sweden96.1%
- Finland1.0%
- United States0.7%
- Norway0.7%
- Spain0.7%
See how if.se compares with the most visited websites in the world, the fastest growing websites and sites gaining organic search traffic.
Search visibility
What keywords send traffic to if.se?
Keyword samples
Estimated visitsMonthly searchesVisits ÷ searches
- if21.11K165.81K13%
- if försäkring8.05K6.99K115%
- if insurance1.74K3.99K44%
- if bilförsäkringBRAND1.44K1.62K89%
- car insurance1.26K2.11M0%
Keyword rankings
Keyword rankings
86.4M
Search estimate
New 1 · Up 2
- Ranking keywords
- 12,400
- Landing pages
- 4
- Search competitors
- 4
- AI citations
- 2
PositionEstimated visits
- google#142M
- gmail#118.2M
- google maps#19.4M
- google drive#14.1M
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What does if.se show publicly?
- HTTP 200
- Email authentication
- Hosting ASN
- HTTP
- 200
- Page size
- 200.9 KiB
- Hosting
- MICROSOFT-CORP-MSN-AS-BLOCK · AS8075
- Email authentication
- SPF · DMARC reject
- TLS
- TLSv1.3 · 31 days
Page and SEOSchema 7
- Final URL
- https://www.if.se/privat
- Title
- Välkommen till If - Nordens största försäkringsbolag - If
- Description
- Försäkringsbolag för privatpersoner, företag och djur. Försäkringsbolaget för dig som tycker att hållbarhet, klimatanpassning och hälsofrågor är viktigt.
- Cross-origin redirect
- Yes
- Word count
- 931
- Internal / external links
- 127 / 9
- Canonical
- https://www.if.se/privat
- Language
- sv-SE
- H1 / H2
- 1 / 4
- Images missing alt
- 1 / 11
- Schema
- Brand · ImageObject · InsuranceAgency · Organization · PostalAddress · WebPage · 1 more
- Hreflang
- en-SE · sv-SE · en-FI · sv-FI · fi-FI
- OG / Twitter
- OG
Technology and tracking1 tracking
- Technology clues
- jQuery · Consent manager
- Tracking clues
- Google Tag Manager
- Social links
- facebook.com · instagram.com · linkedin.com · youtube.com
- Security headers
- 4 / 6
- HSTS / CSP
- HSTS · CSP
- Cookie
- 3（Secure 2）
Email and DNS securitySet
- SPF
- Set
- DMARC
- Set · reject
- DKIM selectors
- selector1 · selector2 · s1 · s2
- Mail stack
- Microsoft 365
- IPv6
- No AAAA
- Site verification TXT
- Apple · Atlassian · Facebook · Google · Microsoft
- SOA
- ns1-08.azure-dns.com
- NS
- ns1-08.azure-dns.com. · ns2-08.azure-dns.net. · ns3-08.azure-dns.org. · 3 more
- MX
- 10 if-se.mail.protection.outlook.com.
Hosting and networkAS8075
- A
- 20.103.3.5
- Hosting ASN
- AS8075 · 20.64.0.0/10
- Hosting organization
- MICROSOFT-CORP-MSN-AS-BLOCK - Microsoft Corporation
- Hosting country
- US
- BGP announcement
- Yes
- TLS
- TLSv1.3 · Verified
- Certificate issuer
- DigiCert Global G2 TLS RSA SHA256 2020 CA1
- Certificate remaining
- 31 days
- Certificate SAN
- DNS:if.se · DNS:www.if.se
robots and AI crawlingHTTP 200
- Robots.txt
- 200
- Global Disallow /
- No
- Sitemap
- URL set · 999
- AI explicitly disallowed
- 0
- AI explicitly allowed
- 0
Well-known public paths1 hits
- Present / checked
- 1 / 5
- /humans.txt
- Present · 113 B
Website information
When was if.se registered?
- Domain
- if.se
- Registration status
- Domain registered
- Registered
- 2000-05-24
- Registrar
- Abion AB
- Domain age
- 26 years
- Registry status
- ok
Similar sites
What sites are similar to if.se?
Website reports in the same category, with nearby monthly visits.
What's in this report
The report starts with a whole-site monthly visit estimate. Search visibility and public site facts follow when they exist.
- Website traffic is a modeled whole-site estimate, with a source, observation period and confidence.
- Search visibility is ranking keywords and search traffic, listed separately from whole-site visits.
- Missing or partial values stay marked in the report.