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identity.gov.au

identity.gov.au had about 7.67M visits in September 2026, down 13.08% from August; most traffic is referrals.

Australian Government Digital ID System Data Standards consultation | Digital ID System

Website traffic

How much traffic does identity.gov.au get?

7.67M

-13.08%MoMEstimated monthly visits
78912.29M8.19M4.1M0
Global rank

5,329

Country rank · Australia

97

Category rank · American Football

2

Average visit duration

03:37

Pages per visit

6.39

Bounce rate

11.13%

Search share

0.6%

Sources

Where does identity.gov.au's traffic come from?

  • Referrals
    84.7%
  • Direct
    9.5%
  • Display ads
    1.9%
  • Email
    1.4%
  • Social
    0.9%
  • Search
    0.6%
  • Paid search
    0.6%
  • Generative AI
    0.3%
  • Other
    0.0%

Regions

Which countries visit identity.gov.au?

  • Australia
    96.1%
  • United States
    1.7%
  • United Kingdom
    0.6%
  • India
    0.3%
  • New Zealand
    0.3%

See how identity.gov.au compares with the most visited websites in the world, the fastest growing websites and sites gaining organic search traffic.

Search visibility

What keywords send traffic to identity.gov.au?

Keyword samples

Estimated visitsMonthly searchesVisits ÷ searches
  1. proda login15038.42K0%
  2. myid login205.01K0%
  3. myclearance portal2010020%
  4. idBRAND—196.06K0%
  5. passport login—44.26K0%

Keyword rankings

Keyword rankings

Example · google.comUnited States · English

86.4M

Search estimate

New 1 · Up 2

Ranking keywords
12,400
Landing pages
4
Search competitors
4
AI citations
2
PositionEstimated visits
  1. google#142M
  2. gmail#118.2M
  3. google maps#19.4M
  4. google drive#14.1M

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Baidu rank

Site profile

What does identity.gov.au show publicly?

Partially available
  • Email authentication
  • Hosting ASN
Hosting
CENTRELINK · AS18055
Email authentication
SPF · DMARC reject
TLS
TLSv1.3 · 41 days
Email and DNS securitySet
SPF
Set
DMARC
Set · reject
DKIM selectors
Not found
IPv6
No AAAA
SOA
ns2.servicesaustralia.gov.au
NS
ns2.servicesaustralia.gov.au. · ns1.servicesaustralia.gov.au.
Hosting and networkAS18055
A
161.146.235.241
Hosting ASN
AS18055 · 161.146.235.0/24
Hosting organization
CENTRELINK - Department of Human Services
Hosting country
AU
BGP announcement
Yes
Reverse DNS
identity.gov.au
TLS
TLSv1.3 · Verified
Certificate issuer
DigiCert EV RSA CA G2
Certificate remaining
41 days
Certificate SAN
DNS:auth.identity.gov.au · DNS:www.auth.identity.gov.au · DNS:api.identity.gov.au · DNS:identity.gov.au · 3 more

Website information

Domain
identity.gov.au
Registration status
Registration status unconfirmed

Registry information is temporarily unavailable.

Similar sites

What sites are similar to identity.gov.au?

Website reports in the same category, with nearby monthly visits.

What's in this report

The report starts with a whole-site monthly visit estimate. Search visibility and public site facts follow when they exist.

  • Website traffic is a modeled whole-site estimate, with a source, observation period and confidence.
  • Search visibility is ranking keywords and search traffic, listed separately from whole-site visits.
  • Missing or partial values stay marked in the report.
Data notes →How estimates are produced →Website traffic sources →Claim, correct or hide this report →