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id.com.au

id.com.au had about 143.94K visits in September 2026, down 18.19% from August; most traffic is search.

Australia's Leading Demographic Data Platform | ID

Website traffic

How much traffic does id.com.au get?

143.94K

-18.19%MoMEstimated monthly visits
789190.02K126.68K63.34K0
Global rank

271,786

Country rank · Australia

7,853

Category rank · Government

283

Average visit duration

01:37

Pages per visit

2.64

Bounce rate

48.05%

Search share

57.7%

Sources

Where does id.com.au's traffic come from?

  • Search
    57.7%
  • Direct
    34.2%
  • Referrals
    5.2%
  • Social
    1.4%
  • Generative AI
    1.1%
  • Email
    0.3%
  • Other
    0.0%
  • Paid search
    0.0%

Regions

Which countries visit id.com.au?

  • Australia
    79.4%
  • United States
    4.2%
  • United Kingdom
    1.3%
  • Canada
    1.3%
  • Brazil
    1.3%

See how id.com.au compares with the most visited websites in the world, the fastest growing websites and sites gaining organic search traffic.

Search visibility

What keywords send traffic to id.com.au?

Keyword samples

Estimated visitsMonthly searchesVisits ÷ searches
  1. profile id1.13K530213%
  2. melbourne population47012.65K4%
  3. idcommunityBRAND450400113%
  4. ancestry360578.27K0%
  5. merribek3301.1K30%

Keyword rankings

Keyword rankings

Example · google.comUnited States · English

86.4M

Search estimate

New 1 · Up 2

Ranking keywords
12,400
Landing pages
4
Search competitors
4
AI citations
2
PositionEstimated visits
  1. google#142M
  2. gmail#118.2M
  3. google maps#19.4M
  4. google drive#14.1M

Full keyword rankings are a Pro feature

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Baidu rank

Site profile

What does id.com.au show publicly?

  • HTTP 200
  • Email authentication
  • Hosting ASN
HTTP
200
Page size
385.2 KiB
Hosting
AMAZON-02 · AS16509
Email authentication
SPF · DMARC quarantine
TLS
TLSv1.3 · 186 days
Page and SEOSchema 11
Title
Australia's Leading Demographic Data Platform | ID
Description
Empower your decisions with .id's spatial intelligence, providing expert location data and insights for industry and government.
Cross-origin redirect
Yes
Word count
2,093
Internal / external links
52 / 1
Canonical
https://www.id.com.au/
Language
en
H1 / H2
1 / 18
Images missing alt
2 / 45
Schema
Answer · ContactPoint · FAQPage · ImageObject · Organization · Person · 5 more
OG / Twitter
OG · Twitter
Feed / Manifest / AMP
Manifest
Technology and tracking1 tracking
Technology clues
Next.js · Sanity · Tailwind · React · HubSpot · Bot protection · Netlify
Tracking clues
Google Tag Manager
Server
Netlify
Security headers
4 / 6
HSTS / CSP
HSTS
Email and DNS securitySet
SPF
Set
DMARC
Set · quarantine
DKIM selectors
selector1
Mail stack
Microsoft 365
IPv6
No AAAA
Site verification TXT
Atlassian · Google
SOA
ns-1722.awsdns-23.co.uk
NS
ns-1332.awsdns-38.org. · ns-1722.awsdns-23.co.uk. · ns-484.awsdns-60.com. · 1 more
MX
10 id-com-au.mail.protection.outlook.com.
Hosting and networkAS16509
A
3.173.254.46 · 3.173.254.128 · 3.173.254.125 · 3.173.254.117
Hosting ASN
AS16509 · 3.173.254.0/24
Hosting organization
AMAZON-02 - Amazon.com, Inc.
Hosting country
US
BGP announcement
Yes
Reverse DNS
server-3-173-254-46.nrt12.r.cloudfront.net
TLS
TLSv1.3 · Verified
Certificate issuer
Amazon RSA 2048 M04
Certificate remaining
186 days
Certificate SAN
DNS:id.com.au
robots and AI crawlingHTTP 200
Robots.txt
200
Global Disallow /
No
Sitemap
URL set · 1,149
AI explicitly disallowed
0
AI explicitly allowed
16
Well-known public paths1 hits
Present / checked
1 / 5
/llms.txt
Present · 10.9 KiB
llms summary
> Informed Decisions is an Australian demographic, economic and forecasting practice. We publish local-area population, housing, economic and community data for more than 400 Austr

Website information

Domain
id.com.au
Registration status
Domain registered
Registrar
Melbourne IT
Registry status
serverRenewProhibited

Similar sites

What sites are similar to id.com.au?

Website reports in the same category, with nearby monthly visits.

What's in this report

The report starts with a whole-site monthly visit estimate. Search visibility and public site facts follow when they exist.

  • Website traffic is a modeled whole-site estimate, with a source, observation period and confidence.
  • Search visibility is ranking keywords and search traffic, listed separately from whole-site visits.
  • Missing or partial values stay marked in the report.
Data notes →How estimates are produced →Website traffic sources →Claim, correct or hide this report →