ici.org

ici.org had about 82.89K visits in September 2026, down 6.62% from August; the top source is direct.

Homepage - ICI Investment Company Institute | Investment Company Institute

Report updated 2026-10-09

Traffic

82.89K

-6.62%MoMEstimated monthly visits

106K70.67K35.33K0

Global rank

471,475

Country rank · United States

248,559

Category rank · Investing

1,936

Average visit duration

01:14

Pages per visit

1.80

Bounce rate

40.00%

Domain age

30 years

Search share

38.2%

Traffic sources

Direct
42.4%
Search
38.2%
Generative AI
8.0%
Referrals
6.7%
Social
3.1%
Email
1.3%
Display ads
0.1%
Other
0.1%
Paid search
0.1%

Regions

United States
51.6%
India
4.9%
Vietnam
4.0%
Canada
3.7%
Brazil
3.0%

See how ici.org compares with the most visited websites in the world, the fastest growing websites and sites gaining organic search traffic.

Search visibility

Keyword samples

Estimated visitsMonthly searchesVisits ÷ searches

iciBRAND1.36K19.32K7%
401k670119.97K1%
ici funds flowsBRAND650470138%
ici fund proxy reformBRAND330170194%
investment company instituteBRAND30033091%

Keyword rankings

Example · google.comUnited States · English

86.4M

Search estimate

New 1 · Up 2

Ranking keywords: 12,400
Landing pages: 4
Search competitors: 4
AI citations: 2

PositionEstimated visits

google#142M
gmail#118.2M
google maps#19.4M
google drive#14.1M

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Baidu rank

Website information

Domain: ici.org
Registration status: Domain registered
Registered: 1997-02-11
Registrar: Network Solutions, LLC
Expires: 2027-02-12
Domain age: 30 years
DNSSEC: No
Registry status: client transfer prohibited

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What's in this report

The report starts with a whole-site monthly visit estimate. Search visibility and public site facts follow when they exist.

Website traffic is a modeled whole-site estimate, with a source, observation period and confidence.
Search visibility is ranking keywords and search traffic, listed separately from whole-site visits.
Missing or partial values stay marked in the report.

Data notes →How estimates are produced →Website traffic sources →Claim, correct or hide this report →