Website traffic
How much traffic does iceland.co.uk get?
7.02M
-6.75%MoMEstimated monthly visits
8.25M5.5M2.75M0
Global rank
6,086
Country rank · United Kingdom
197
Category rank · Groceries
6
Average visit duration
05:34
Pages per visit
6.40
Bounce rate
41.29%
Domain age
31 years
Search share
22.8%
Sources
Where does iceland.co.uk's traffic come from?
- Direct42.9%
- Search22.8%
- Paid search12.5%
- Referrals5.1%
- Display ads4.8%
- Social4.2%
- Email3.9%
- Other3.3%
- Generative AI0.3%
Regions
Which countries visit iceland.co.uk?
- United Kingdom94.1%
- United States2.5%
- Canada0.4%
- Netherlands0.3%
- Germany0.2%
See how iceland.co.uk compares with the most visited websites in the world, the fastest growing websites and sites gaining organic search traffic.
Search visibility
What keywords send traffic to iceland.co.uk?
Keyword samples
Estimated visitsMonthly searchesVisits ÷ searches
- icelandBRAND355.8K531.65K67%
- iceland foodBRAND75.1K49.49K152%
- iceland deliveryBRAND20.2K5.11K395%
- food warehouseBRAND14.56K6.99K208%
- iceland shopBRAND12.58K4.76K264%
Keyword rankings
Keyword rankings
86.4M
Search estimate
New 1 · Up 2
- Ranking keywords
- 12,400
- Landing pages
- 4
- Search competitors
- 4
- AI citations
- 2
PositionEstimated visits
- google#142M
- gmail#118.2M
- google maps#19.4M
- google drive#14.1M
Full keyword rankings are a Pro feature
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What does iceland.co.uk show publicly?
- Email authentication
- Hosting ASN
- Hosting
- AMAZON-02 · AS16509
- Email authentication
- SPF · DMARC reject
- TLS
- TLSv1.3 · 125 days
Email and DNS securitySet
- SPF
- Set
- DMARC
- Set · reject
- DKIM selectors
- selector1 · selector2
- Mail stack
- Microsoft 365
- IPv6
- No AAAA
- Site verification TXT
- Facebook · Google · Microsoft
- SOA
- ns-790.awsdns-34.net
- NS
- ns-1306.awsdns-35.org. · ns-1747.awsdns-26.co.uk. · ns-206.awsdns-25.com. · 1 more
- MX
- 10 iceland-co-uk.mail.protection.outlook.com.
Hosting and networkAS16509
- A
- 52.85.151.2 · 52.85.151.32 · 52.85.151.50 · 52.85.151.68
- Hosting ASN
- AS16509 · 52.85.144.0/21
- Hosting organization
- AMAZON-02 - Amazon.com, Inc.
- Hosting country
- US
- BGP announcement
- Yes
- Reverse DNS
- server-52-85-151-2.sfo53.r.cloudfront.net
- TLS
- TLSv1.3 · Verified
- Certificate issuer
- Amazon RSA 2048 M01
- Certificate remaining
- 125 days
- Certificate SAN
- DNS:www.iceland.co.uk · DNS:iceland.co.uk
Website information
When was iceland.co.uk registered?
- Domain
- iceland.co.uk
- Registration status
- Domain registered
- Registered
- 1995-06-13
- Registrar
- Safenames Ltd
- Expires
- 2027-06-13
- Domain age
- 31 years
- DNSSEC
- No
- Registry status
- active
Similar sites
What sites are similar to iceland.co.uk?
Website reports in the same category, with nearby monthly visits.
What's in this report
The report starts with a whole-site monthly visit estimate. Search visibility and public site facts follow when they exist.
- Website traffic is a modeled whole-site estimate, with a source, observation period and confidence.
- Search visibility is ranking keywords and search traffic, listed separately from whole-site visits.
- Missing or partial values stay marked in the report.