Skip to main content

hsbc.com.au

hsbc.com.au had about 482.06K visits in September 2026, down 16.01% from August; most traffic is direct.

HSBC Australia - Personal Banking, Credit Cards, Loans

Website traffic

How much traffic does hsbc.com.au get?

482.06K

-16.01%MoMEstimated monthly visits
789661.97K441.31K220.66K0
Global rank

68,859

Country rank · Australia

1,306

Category rank · Banking Credit and Lending

28

Average visit duration

04:05

Pages per visit

7.20

Bounce rate

25.85%

Search share

34.7%

Sources

Where does hsbc.com.au's traffic come from?

  • Direct
    57.9%
  • Search
    34.7%
  • Email
    2.9%
  • Referrals
    2.5%
  • Social
    0.8%
  • Generative AI
    0.6%
  • Display ads
    0.3%
  • Paid search
    0.1%
  • Other
    0.0%

Regions

Which countries visit hsbc.com.au?

  • Australia
    90.3%
  • Hong Kong SAR China
    1.5%
  • New Zealand
    1.4%
  • United Kingdom
    1.3%
  • United States
    1.1%

See how hsbc.com.au compares with the most visited websites in the world, the fastest growing websites and sites gaining organic search traffic.

Search visibility

What keywords send traffic to hsbc.com.au?

Keyword samples

Estimated visitsMonthly searchesVisits ÷ searches
  1. hsbcBRAND30.48K702.43K4%
  2. hsbc loginBRAND7.36K104.16K7%
  3. hsbc australiaBRAND5.94K5.38K110%
  4. hsbc online bankingBRAND1.6K39.29K4%
  5. hsbc auBRAND1.49K2.07K72%

Keyword rankings

Keyword rankings

Example · google.comUnited States · English

86.4M

Search estimate

New 1 · Up 2

Ranking keywords
12,400
Landing pages
4
Search competitors
4
AI citations
2
PositionEstimated visits
  1. google#142M
  2. gmail#118.2M
  3. google maps#19.4M
  4. google drive#14.1M

Full keyword rankings are a Pro feature

Unlock Pro

Baidu rank

Site profile

What does hsbc.com.au show publicly?

  • HTTP 200
  • Email authentication
  • Hosting ASN
HTTP
200
Page size
139.5 KiB
Hosting
AMAZON-02 · AS16509
Email authentication
SPF · DMARC reject
TLS
TLSv1.3 · 37 days
Page and SEO
Title
HSBC Australia - Personal Banking, Credit Cards, Loans
Description
HSBC Bank Australia offers a range of accounts, online banking, credit cards, home loans, term deposits, foreign currency accounts and more.
Cross-origin redirect
Yes
Word count
1,179
Internal / external links
107 / 2
Canonical
https://www.hsbc.com.au/
Language
en-au
H1 / H2
1 / 60
Images missing alt
5 / 7
OG / Twitter
OG · Twitter
Feed / Manifest / AMP
Manifest
Technology and tracking
External script hosts
hsbc.edge.sdk.awswaf.com · tags.tiqcdn.com
Server
Apache
Security headers
4 / 6
HSTS / CSP
HSTS · CSP
Alt-Svc
Set
Email and DNS securitySet
SPF
Set
DMARC
Set · reject
DKIM selectors
Not found
Mail stack
Proofpoint
IPv6
No AAAA
Site verification TXT
Adobe · Atlassian · Google
SOA
ns11.hsbc.com.hk
NS
ns1.hsbc.com.sg. · ns11.hsbc.com.hk. · ns21.hsbc.uk. · 3 more
MX
10 mxb-00299f02.gslb.pphosted.com. · 10 mxa-00299f02.gslb.pphosted.com.
Hosting and networkAS16509
A
15.197.252.58 · 3.33.210.194
Hosting ASN
AS16509 · 15.197.240.0/20
Hosting organization
AMAZON-02 - Amazon.com, Inc.
Hosting country
US
BGP announcement
Yes
Reverse DNS
a3ad6cc2d4eadf2a9.awsglobalaccelerator.com
TLS
TLSv1.3 · Verified
Certificate issuer
DigiCert EV RSA CA G2
Certificate remaining
37 days
Certificate SAN
DNS:zone-apex-alb-lookup.prod.dynp.cloud1.vv1865.com · DNS:www.ciiom.hsbc.com · DNS:www.hfcbank.co.uk · DNS:www.internationalservices.hsbc.com · 16 more
robots and AI crawlingHTTP 200
Robots.txt
200
Global Disallow /
No
Sitemap
Index · 1
AI explicitly disallowed
0
AI explicitly allowed
0
Well-known public paths
Present / checked
0 / 5

Website information

Domain
hsbc.com.au
Registration status
Domain registered
Registrar
MarkMonitor Corporate Services Inc
Registry status
clientDeleteProhibited · serverRenewProhibited · clientUpdateProhibited

Similar sites

What sites are similar to hsbc.com.au?

Website reports in the same category, with nearby monthly visits.

What's in this report

The report starts with a whole-site monthly visit estimate. Search visibility and public site facts follow when they exist.

  • Website traffic is a modeled whole-site estimate, with a source, observation period and confidence.
  • Search visibility is ranking keywords and search traffic, listed separately from whole-site visits.
  • Missing or partial values stay marked in the report.
Data notes →How estimates are produced →Website traffic sources →Claim, correct or hide this report →