Website traffic
How much traffic does hellmanns.com get?
290.7K
-20.19%MoMEstimated monthly visits
592.06K394.71K197.35K0
Global rank
171,456
Country rank · United States
77,065
Category rank · Food and Drink
333
Average visit duration
00:53
Pages per visit
1.91
Bounce rate
52.38%
Domain age
28 years
Search share
37.9%
Sources
Where does hellmanns.com's traffic come from?
- Search37.9%
- Direct19.1%
- Display ads18.8%
- Paid search11.4%
- Social5.6%
- Email3.7%
- Referrals1.9%
- Generative AI1.5%
- Other0.0%
Regions
Which countries visit hellmanns.com?
- United States46.3%
- Canada9.7%
- Argentina4.8%
- Mexico2.6%
- Chile2.5%
See how hellmanns.com compares with the most visited websites in the world, the fastest growing websites and sites gaining organic search traffic.
Search visibility
What keywords send traffic to hellmanns.com?
Keyword samples
Estimated visitsMonthly searchesVisits ÷ searches
- deviled eggs recipe7.51K9.26K81%
- croustade aux pommes9305.03K19%
- hellmans8103.16K26%
- hellmann's mayo parmesan chicken770710109%
- deviled egg recipe7401.63K45%
Keyword rankings
Keyword rankings
86.4M
Search estimate
New 1 · Up 2
- Ranking keywords
- 12,400
- Landing pages
- 4
- Search competitors
- 4
- AI citations
- 2
PositionEstimated visits
- google#142M
- gmail#118.2M
- google maps#19.4M
- google drive#14.1M
Full keyword rankings are a Pro feature
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What does hellmanns.com show publicly?
- HTTP 200
- Email authentication
- Hosting ASN
- HTTP
- 200
- Page size
- 1.8 MiB
- Hosting
- MICROSOFT-CORP-MSN-AS-BLOCK · AS8075
- Email authentication
- SPF
- TLS
- TLSv1.3 · 108 days
Page and SEOSchema 5
- Title
- Home | Hellmann's
- Description
- Welcome to Hellmann's! Explore our wide range of mayonnaises, dressings and spreads, find a new recipe, or learn about our story and values.
- Cross-origin redirect
- Yes
- Word count
- 975
- Internal / external links
- 104 / 12
- Canonical
- https://www.hellmanns.com/us/en/home.html
- Language
- en-US
- H1 / H2
- 1 / 25
- Images missing alt
- 0 / 60
- Schema
- BreadcrumbList · ImageObject · ListItem · Organization · VideoObject
- Hreflang
- pt-BR · es-AR · es-CL · es-UY · sv-SE · nl-NL · es-ES · de-AT · 12 more
- OG / Twitter
- OG · Twitter
Technology and tracking3 technologies
- Technology clues
- Contentful · Angular · Consent manager
- External script hosts
- cdn.cookielaw.org · aemcs.unileversolutions.com · dataprivacy.unileversolutions.com · i.jebbit.com · d2genwge1af44w.cloudfront.net · cdn.dashhudson.com
- Social links
- facebook.com · instagram.com · twitter.com · youtube.com
- Security headers
- 0 / 6
Email and DNS securitySet
- SPF
- Set
- DMARC
- Not found
- DKIM selectors
- Not found
- IPv6
- No AAAA
- Site verification TXT
- Facebook · Google
- SOA
- ns1-44.azure-dns.com
- NS
- ns1-44.azure-dns.com. · ns2-44.azure-dns.net. · ns3-44.azure-dns.org. · 1 more
- MX
- 900 mail.hellmanns.com.
Hosting and networkAS8075
- A
- 20.238.208.21
- Hosting ASN
- AS8075 · 20.192.0.0/10
- Hosting organization
- MICROSOFT-CORP-MSN-AS-BLOCK - Microsoft Corporation
- Hosting country
- US
- BGP announcement
- Yes
- TLS
- TLSv1.3 · Verified
- Certificate issuer
- Entrust OV TLS Issuing RSA CA 2
- Certificate remaining
- 108 days
- Certificate SAN
- DNS:webredirect7.unilever.com · DNS:*.unilever.com · DNS:ahcchina.cn · DNS:alphabraininstant.com · 16 more
robots and AI crawlingHTTP 200
- Robots.txt
- 200
- Global Disallow /
- No
- AI explicitly disallowed
- 0
- AI explicitly allowed
- 0
Well-known public paths1 hits
- Present / checked
- 1 / 5
- /llms.txt
- Present · 16.3 KiB
- llms summary
- This file provides guidance for Large Language Models (LLMs) on how to interpret and prioritize content across Hellmann’s multilingual website. · ----------------------------------
Website information
When was hellmanns.com registered?
- Domain
- hellmanns.com
- Registration status
- Domain registered
- Registered
- 1999-01-25
- Registrar
- CSC Corporate Domains, Inc.
- Expires
- 2027-01-25
- Domain age
- 28 years
- DNSSEC
- No
- Registry status
- client transfer prohibited
Similar sites
What sites are similar to hellmanns.com?
Website reports in the same category, with nearby monthly visits.
What's in this report
The report starts with a whole-site monthly visit estimate. Search visibility and public site facts follow when they exist.
- Website traffic is a modeled whole-site estimate, with a source, observation period and confidence.
- Search visibility is ranking keywords and search traffic, listed separately from whole-site visits.
- Missing or partial values stay marked in the report.