Website traffic
How much traffic does gusto.com get?
10.82M
-6.23%MoMEstimated monthly visits
13M8.67M4.33M0
Global rank
4,046
Country rank · United States
880
Category rank · Human Resources
2
Average visit duration
04:47
Pages per visit
7.42
Bounce rate
30.66%
Domain age
31 years
Search share
13.4%
Sources
Where does gusto.com's traffic come from?
- Direct51.9%
- Search13.4%
- Email10.9%
- Referrals7.5%
- Social7.0%
- Paid search4.9%
- Other2.0%
- Generative AI1.5%
- Display ads0.9%
Regions
Which countries visit gusto.com?
- United States95.5%
- Philippines1.0%
- India0.5%
- United Kingdom0.3%
- Canada0.3%
See how gusto.com compares with the most visited websites in the world, the fastest growing websites and sites gaining organic search traffic.
Search visibility
What keywords send traffic to gusto.com?
Keyword samples
Estimated visitsMonthly searchesVisits ÷ searches
- gustoBRAND428.66K424.51K101%
- gusto loginBRAND191.26K121.92K157%
- gusto sign inBRAND22.51K25.2K89%
- edd13.26K321.27K4%
- gusto payrollBRAND10.5K13.14K80%
Keyword rankings
Keyword rankings
86.4M
Search estimate
New 1 · Up 2
- Ranking keywords
- 12,400
- Landing pages
- 4
- Search competitors
- 4
- AI citations
- 2
PositionEstimated visits
- google#142M
- gmail#118.2M
- google maps#19.4M
- google drive#14.1M
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What does gusto.com show publicly?
- HTTP 200
- Email authentication
- Hosting ASN
- HTTP
- 200
- Page size
- 192.4 KiB
- Hosting
- CLOUDFLARENET · AS13335
- Email authentication
- SPF · DMARC reject
- TLS
- TLSv1.3 · 61 days
Page and SEO
- Final URL
- https://gusto.com/
- Title
- Gusto | Online HR Services: Payroll, Benefits and everything else
- Description
- Gusto | Gusto offers fully integrated online HR services: payroll, benefits and everything else.
- Cross-origin redirect
- No
- Word count
- 1,480
- Internal / external links
- 79 / 7
- Canonical
- https://gusto.com/
- Language
- en
- H1 / H2
- 1 / 21
- Images missing alt
- 25 / 59
- OG / Twitter
- OG · Twitter
- Feed / Manifest / AMP
- Manifest
Technology and tracking3 technologies
- Technology clues
- Next.js · React · Consent manager
- External script hosts
- cms-gcorp-cdn.gusto.com
- Social links
- facebook.com · x.com · tiktok.com · youtube.com · linkedin.com · instagram.com
- Security headers
- 0 / 6
Email and DNS securitySet
- SPF
- Set
- DMARC
- Set · reject
- MTA-STS / BIMI
- BIMI
- DKIM selectors
- google · k1 · s1 · s2
- Mail stack
- Google Workspace
- IPv6
- AAAA present
- Site verification TXT
- Adobe · Apple · Atlassian · Canva · DocuSign · Facebook · 3 more
- SOA
- anahi.ns.cloudflare.com
- NS
- anahi.ns.cloudflare.com. · reese.ns.cloudflare.com.
- MX
- 1 aspmx.l.google.com. · 10 alt3.aspmx.l.google.com. · 10 alt4.aspmx.l.google.com. · 2 more
Hosting and networkAS13335
- A
- 172.64.154.69 · 104.18.33.187
- AAAA
- 2606:4700:4406::6812:21bb · 2606:4700:4405::ac40:9a45
- Hosting ASN
- AS13335 · 172.64.154.0/24
- Hosting organization
- CLOUDFLARENET - Cloudflare, Inc.
- Hosting country
- US
- BGP announcement
- Yes
- TLS
- TLSv1.3 · Verified
- Certificate issuer
- WE1
- Certificate remaining
- 61 days
- Certificate SAN
- DNS:gusto.com · DNS:hr-agent.app.gusto.com · DNS:*.hr-agent.app.gusto.com
Website information
When was gusto.com registered?
- Domain
- gusto.com
- Registration status
- Domain registered
- Registered
- 1995-08-23
- Registrar
- GoDaddy.com, LLC
- Expires
- 2034-08-22
- Domain age
- 31 years
- DNSSEC
- No
- Registry status
- client delete prohibited · client renew prohibited · client transfer prohibited · client update prohibited
Similar sites
What sites are similar to gusto.com?
Website reports in the same category, with nearby monthly visits.
What's in this report
The report starts with a whole-site monthly visit estimate. Search visibility and public site facts follow when they exist.
- Website traffic is a modeled whole-site estimate, with a source, observation period and confidence.
- Search visibility is ranking keywords and search traffic, listed separately from whole-site visits.
- Missing or partial values stay marked in the report.