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gov.scot

gov.scot had about 1.82M visits in September 2026, down 2.28% from August; the top source is search.

The Scottish Government - gov.scot

Website traffic

How much traffic does gov.scot get?

1.82M

-2.28%MoMEstimated monthly visits
7892.01M1.34M670.39K0
Global rank

28,464

Country rank · United Kingdom

1,069

Category rank · Government

13

Average visit duration

02:34

Pages per visit

3.55

Bounce rate

50.68%

Domain age

12 years

Search share

44.1%

Sources

Where does gov.scot's traffic come from?

  • Search
    44.1%
  • Direct
    39.6%
  • Referrals
    10.0%
  • Email
    2.7%
  • Generative AI
    1.8%
  • Social
    1.6%
  • Display ads
    0.2%
  • Paid search
    0.0%
  • Other
    0.0%

Regions

Which countries visit gov.scot?

  • United Kingdom
    83.3%
  • United States
    3.6%
  • France
    0.9%
  • Australia
    0.8%
  • Vietnam
    0.7%

See how gov.scot compares with the most visited websites in the world, the fastest growing websites and sites gaining organic search traffic.

Search visibility

What keywords send traffic to gov.scot?

Keyword samples

Estimated visitsMonthly searchesVisits ÷ searches
  1. flow19.99K5.87M0%
  2. news15.93K9.02M0%
  3. social security scotland8.21K1.69K486%
  4. traffic scotland7.21K2.1K343%
  5. scotland4.69K304.77K2%

Keyword rankings

Keyword rankings

Example · google.comUnited States · English

86.4M

Search estimate

New 1 · Up 2

Ranking keywords
12,400
Landing pages
4
Search competitors
4
AI citations
2
PositionEstimated visits
  1. google#142M
  2. gmail#118.2M
  3. google maps#19.4M
  4. google drive#14.1M

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Baidu rank

Site profile

What does gov.scot show publicly?

  • HTTP 200
  • Email authentication
  • Hosting ASN
HTTP
200
Page size
66.5 KiB
Hosting
AMAZON-02 · AS16509
Email authentication
SPF · DMARC reject
TLS
TLSv1.3 · 76 days
Page and SEOSchema 3
Title
The Scottish Government - gov.scot
Description
The devolved government for Scotland has a range of responsibilities that include: the economy, education, health, justice, rural affairs, housing, environment, equal opportunities, consumer advocacy and advice, transport and taxation.
Cross-origin redirect
Yes
Word count
621
Internal / external links
33 / 10
Canonical
https://www.gov.scot/
Language
en
H1 / H2
1 / 11
Images missing alt
0 / 7
Schema
EntryPoint · SearchAction · WebSite
OG / Twitter
OG
Technology and tracking2 tracking
Technology clues
Bootstrap
Tracking clues
Google Tag Manager · Plausible
Social links
facebook.com · x.com · youtube.com · instagram.com · linkedin.com · tiktok.com
Security headers
6 / 6
HSTS / CSP
HSTS · CSP
Alt-Svc
Set
Email and DNS securitySet
SPF
Set
DMARC
Set · reject
DKIM selectors
selector1 · selector2
IPv6
No AAAA
Site verification TXT
Adobe · Apple · Atlassian · Google · Microsoft
SOA
ns0.ja.net
NS
ns4.ja.net. · ns0.ja.net. · ns2.ja.net. · 1 more
MX
10 gw000222-eu.fortimail.com.
Hosting and networkAS16509
A
76.223.17.44 · 13.248.154.230
Hosting ASN
AS16509 · 76.223.16.0/20
Hosting organization
AMAZON-02 - Amazon.com, Inc.
Hosting country
US
BGP announcement
Yes
Reverse DNS
a3441b5386159d2fe.awsglobalaccelerator.com
TLS
TLSv1.3 · Verified
Certificate issuer
YR2
Certificate remaining
76 days
Certificate SAN
DNS:gov.scot
robots and AI crawlingHTTP 200
Robots.txt
200
Global Disallow /
No
Sitemap
Index · 126
AI explicitly disallowed
0
AI explicitly allowed
0
Well-known public paths1 hits
Present / checked
1 / 5
/.well-known/security.txt
Present · 273 B
security summary
Contact: https://hackerone.com/78ccd5b9-4869-4087-ba12-1ebabd3cff99/embedded_submissions/new?locale=en · Policy: https://www.gov.scot/publications/vulnerability-disclosure-policy/

Website information

When was gov.scot registered?

Domain
gov.scot
Registration status
Domain registered
Registered
2015-01-07
Registrar
Nom-IQ Limited dba Com Laude
Expires
2027-01-07
Domain age
12 years
DNSSEC
No
Registry status
client delete prohibited · client transfer prohibited · client update prohibited

Similar sites

What sites are similar to gov.scot?

Website reports in the same category, with nearby monthly visits.

What's in this report

The report starts with a whole-site monthly visit estimate. Search visibility and public site facts follow when they exist.

  • Website traffic is a modeled whole-site estimate, with a source, observation period and confidence.
  • Search visibility is ranking keywords and search traffic, listed separately from whole-site visits.
  • Missing or partial values stay marked in the report.
Data notes →How estimates are produced →Website traffic sources →Claim, correct or hide this report →