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gov.hk

gov.hk had about 2.8M visits in September 2026, down 6.55% from August; most traffic is search.

Traffic

2.8M

-6.55%MoMEstimated monthly visits
7893.24M2.16M1.08M0
Global rank

24,429

Country rank · Hong Kong SAR China

184

Category rank · Government

3

Average visit duration

02:26

Pages per visit

2.13

Bounce rate

44.27%

Search share

54.0%

Traffic sources

  • Search
    54.0%
  • Direct
    29.1%
  • Referrals
    11.4%
  • Email
    2.2%
  • Social
    1.9%
  • Generative AI
    1.3%
  • Display ads
    0.1%
  • Other
    0.0%
  • Paid search
    0.0%

Regions

  • Hong Kong SAR China
    53.1%
  • China
    18.4%
  • United States
    7.9%
  • India
    3.7%
  • Taiwan
    2.8%

Related boards: Most visited websites in Hong Kong

See how gov.hk compares with the most visited websites in the world, the fastest growing websites, top websites by AI referrals and sites gaining organic search traffic.

Search visibility

Keyword samples

Estimated visitsMonthly searchesVisits ÷ searches
  1. 稅務易10.98K11.4K96%
  2. etax10.41K218.38K5%
  3. public holiday 20265.48K34.35K16%
  4. 香港假期5.17K7.43K70%
  5. 2026 公眾假期4.96K5.84K85%

Keyword rankings

Keyword rankings

See the keywords gov.hk ranks for on Google, the pages that bring it traffic, and the competitors fighting it for search traffic.

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Backlink rank

Global position

#10,505

78

2026-08-31

Referring IPs
6,199
Referring subnets
3,413
.GOV.HK rank
#12

Baidu rank

Similar sites

Website reports in the same category, with nearby monthly visits.

What's in this report

The report starts with a whole-site monthly visit estimate. Search visibility and public site facts follow when they exist.

  • Website traffic is a modeled whole-site estimate, with a source, observation period and confidence.
  • Search visibility is ranking keywords and search traffic, listed separately from whole-site visits.
  • Missing or partial values stay marked in the report.
Data notes →How estimates are produced →Website traffic sources →Claim, correct or hide this report →
Cite or embed

gov.hk had about 2.8M visits in September 2026, down 6.55% from August; most traffic is search. Source: Vaneform estimates, https://vaneform.com/e/gov-hk (updated 2026-09-01).

Show this report's monthly visits on your site or README. Updates with each data month.

<a href="https://vaneform.com/e/gov-hk" rel="nofollow"><img src="https://vaneform.com/api/badge/gov-hk" alt="gov.hk monthly visits · Vaneform" height="20"></a>