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generalfinishes.com

generalfinishes.com had about 47.64K visits in September 2026, down 18.92% from August; most traffic is search.

Wood Finishing Products for Professionals & Retailers | General Finishes

Traffic

47.64K

-18.92%MoMEstimated monthly visits
78964.93K43.29K21.64K0
Global rank

617,897

Country rank · United States

159,077

Category rank · Home Improvement and Maintenance

204

Average visit duration

02:47

Pages per visit

2.87

Bounce rate

47.96%

Domain age

29 years

Search share

58.5%

Traffic sources

  • Search
    58.5%
  • Direct
    16.2%
  • Referrals
    10.3%
  • Generative AI
    10.1%
  • Social
    3.8%
  • Email
    0.8%
  • Paid search
    0.1%
  • Display ads
    0.0%
  • Other
    0.0%

Regions

  • United States
    86.0%
  • Canada
    7.6%
  • United Kingdom
    2.3%
  • India
    2.0%
  • Vietnam
    1.7%

See how generalfinishes.com compares with the most visited websites in the world, the fastest growing websites and sites gaining organic search traffic.

Search visibility

Keyword samples

Estimated visitsMonthly searchesVisits ÷ searches
  1. general finishesBRAND1.49K2.06K72%
  2. does general finish have a prestain productBRAND470420112%
  3. general finishes american oak on mapleBRAND470250188%
  4. general finishes gel topcoat nearbyBRAND41099041%
  5. general finishes gel stainBRAND39047083%

Keyword rankings

Keyword rankings

Example · google.comUnited States · English

86.4M

Search estimate

New 1 · Up 2

Ranking keywords
12,400
Landing pages
4
Search competitors
4
AI citations
2
PositionEstimated visits
  1. google#142M
  2. gmail#118.2M
  3. google maps#19.4M
  4. google drive#14.1M

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Baidu rank

Site profile

  • HTTP 200
  • Email authentication
  • Hosting ASN
HTTP
200
Page size
76.3 KiB
Hosting
CLOUDFLARENET · AS13335
Email authentication
SPF · DMARC reject
TLS
TLSv1.3 · 59 days
Page and SEOSchema 5
Title
Wood Finishing Products for Professionals & Retailers | General Finishes
Description
We produce professional-grade, water-based & oil-based wood finishing products and waterbourne coatings for all your woodworking projects.
Cross-origin redirect
No
Word count
1,073
Internal / external links
107 / 9
Canonical
https://generalfinishes.com/
Language
en
H1 / H2
4 / 9
Images missing alt
2 / 21
Schema
ImageObject · Organization · PostalAddress · WebPage · WebSite
OG / Twitter
OG
OG locale
en_US
Technology and tracking2 tracking
Technology clues
Cloudflare
Tracking clues
Google Tag Manager · Cloudflare Web Analytics
External script hosts
static.cloudflareinsights.com
Social links
facebook.com · instagram.com · linkedin.com · x.com · youtube.com · facebook.com
Generator
Drupal 10 (https://www.drupal.org)
Security headers
0 / 6
Email and DNS securitySet
SPF
Set
DMARC
Set · reject
DKIM selectors
selector1 · selector2 · s1 · s2
IPv6
AAAA present
Site verification TXT
Facebook · Google · Microsoft
SOA
ivan.ns.cloudflare.com
NS
ivan.ns.cloudflare.com. · jamie.ns.cloudflare.com.
MX
10 generalfinishes-com.mx1.arsmtp.com. · 20 generalfinishes-com.mx2.arsmtp.com.
Hosting and networkAS13335
A
104.26.0.238 · 104.26.1.238 · 172.67.70.148
AAAA
2606:4700:20::681a:ee · 2606:4700:20::ac43:4694 · 2606:4700:20::681a:1ee
Hosting ASN
AS13335 · 104.26.0.0/20
Hosting organization
CLOUDFLARENET - Cloudflare, Inc.
Hosting country
US
BGP announcement
Yes
TLS
TLSv1.3 · Verified
Certificate issuer
WE1
Certificate remaining
59 days
Certificate SAN
DNS:generalfinishes.com · DNS:*.generalfinishes.com

Website information

Domain
generalfinishes.com
Registration status
Domain registered
Registered
1997-04-22
Registrar
DNC Holdings, Inc.
Expires
2034-04-23
Domain age
29 years
DNSSEC
No
Registry status
client delete prohibited · client transfer prohibited · client update prohibited

Similar sites

What's in this report

The report starts with a whole-site monthly visit estimate. Search visibility and public site facts follow when they exist.

  • Website traffic is a modeled whole-site estimate, with a source, observation period and confidence.
  • Search visibility is ranking keywords and search traffic, listed separately from whole-site visits.
  • Missing or partial values stay marked in the report.