Website traffic
How much traffic does formative.com get?
4.74M
+136.28%MoMEstimated monthly visits
5.12M3.42M1.71M0
Global rank
9,659
Country rank · United States
2,070
Category rank · Education
79
Average visit duration
07:08
Pages per visit
7.04
Bounce rate
28.57%
Domain age
29 years
Search share
9.9%
Sources
Where does formative.com's traffic come from?
- Direct61.4%
- Referrals23.2%
- Search9.9%
- Email2.5%
- Social1.7%
- Paid search0.5%
- Display ads0.4%
- Generative AI0.3%
- Other0.0%
Regions
Which countries visit formative.com?
- United States95.8%
- Canada1.0%
- Netherlands0.4%
- United Kingdom0.3%
- United Arab Emirates0.3%
See how formative.com compares with the most visited websites in the world, the fastest growing websites and sites gaining organic search traffic.
Search visibility
What keywords send traffic to formative.com?
Keyword samples
Estimated visitsMonthly searchesVisits ÷ searches
- formativeBRAND117.96K144.96K81%
- goformativeBRAND17.05K20.16K85%
- wayground11.25K875.13K1%
- go formativeBRAND3.72K2.8K133%
- formitive3.63K5.31K68%
Keyword rankings
Keyword rankings
86.4M
Search estimate
New 1 · Up 2
- Ranking keywords
- 12,400
- Landing pages
- 4
- Search competitors
- 4
- AI citations
- 2
PositionEstimated visits
- google#142M
- gmail#118.2M
- google maps#19.4M
- google drive#14.1M
Full keyword rankings are a Pro feature
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What does formative.com show publicly?
- HTTP 200
- Email authentication
- Hosting ASN
- DNSSEC
- HTTP
- 200
- Page size
- 106.3 KiB
- Hosting
- CLOUDFLARESPECTRUM Cloudflare London, LLC · AS209242
- Email authentication
- SPF · DMARC reject
- TLS
- TLSv1.3 · 39 days
Page and SEO
- Final URL
- https://www.formative.com/
- Title
- Formative | Real-Time Instruction
- Description
- Formative helps teachers unlock additional superpowers, improve student engagement and accelerate learning. Start seeing real-time student responses today.
- Cross-origin redirect
- Yes
- Word count
- 1,083
- Internal / external links
- 33 / 18
- Language
- en
- H1 / H2
- 2 / 7
- Images missing alt
- 47 / 71
- OG / Twitter
- OG · Twitter
Technology and tracking3 technologies
- Technology clues
- Webflow · jQuery · Cloudflare
- External script hosts
- ajax.googleapis.com · cdn.prod.website-files.com · d3e54v103j8qbb.cloudfront.net · webpack.goformative.com · cdn.jsdelivr.net
- Social links
- facebook.com · facebook.com · instagram.com · twitter.com · linkedin.com · youtube.com
- Server
- cloudflare
- Security headers
- 3 / 6
- HSTS / CSP
- HSTS · CSP
- Alt-Svc
- Set
- Cookie
- 1（Secure 1）
Email and DNS securitySet
- SPF
- Set
- DMARC
- Set · reject
- MTA-STS / BIMI
- MTA-STS · BIMI
- DKIM selectors
- Mail stack
- Google Workspace
- IPv6
- AAAA present
- DNSSEC
- DNSKEY · AD
- Site verification TXT
- Google · Microsoft
- SOA
- ns-1588.awsdns-06.co.uk
- NS
- ns-80.awsdns-10.com. · ns-591.awsdns-09.net. · ns-1472.awsdns-56.org. · 1 more
- MX
- 1 aspmx.l.google.com. · 5 alt1.aspmx.l.google.com. · 5 alt2.aspmx.l.google.com. · 2 more
Hosting and networkAS209242
- A
- 198.202.211.1
- AAAA
- 2600:9000:221b:2200:10:cd51:ca00:93a1 · 2600:9000:221b:2c00:10:cd51:ca00:93a1 · 2600:9000:221b:2e00:10:cd51:ca00:93a1 · 2600:9000:221b:6400:10:cd51:ca00:93a1 · 4 more
- Hosting ASN
- AS209242 · 198.202.211.0/24
- Hosting organization
- CLOUDFLARESPECTRUM Cloudflare London, LLC
- Hosting country
- US
- BGP announcement
- Yes
- TLS
- TLSv1.3 · Verified
- Certificate issuer
- WE1
- Certificate remaining
- 39 days
- Certificate SAN
- DNS:formative.com
robots and AI crawlingHTTP 200
- Robots.txt
- 200
- Global Disallow /
- No
- Sitemap
- URL set · 424
- AI explicitly disallowed
- 0
- AI explicitly allowed
- 0
Well-known public paths1 hits
- Present / checked
- 1 / 5
- /llms.txt
- Present · 1.5 KiB
- llms summary
- > Formative is a K-12 AI-powered instructional and formative assessment platform. Educators use Formative to create lessons, deliver assessments, provide real-time feedback, and an
Website information
When was formative.com registered?
- Domain
- formative.com
- Registration status
- Domain registered
- Registered
- 1997-07-27
- Registrar
- GoDaddy.com, LLC
- Expires
- 2030-07-26
- Domain age
- 29 years
- DNSSEC
- Yes
- Registry status
- client delete prohibited · client renew prohibited · client transfer prohibited · client update prohibited
Similar sites
What sites are similar to formative.com?
Website reports in the same category, with nearby monthly visits.
What's in this report
The report starts with a whole-site monthly visit estimate. Search visibility and public site facts follow when they exist.
- Website traffic is a modeled whole-site estimate, with a source, observation period and confidence.
- Search visibility is ranking keywords and search traffic, listed separately from whole-site visits.
- Missing or partial values stay marked in the report.