Website traffic
How much traffic does firstdirect.com get?
1.13M
-4.02%MoMEstimated monthly visits
1.49M992.11K496.06K0
Global rank
35,658
Country rank · United Kingdom
1,179
Category rank · Banking Credit and Lending
21
Average visit duration
03:04
Pages per visit
5.79
Bounce rate
35.12%
Domain age
31 years
Search share
39.2%
Sources
Where does firstdirect.com's traffic come from?
- Direct43.6%
- Search39.2%
- Paid search4.2%
- Display ads4.1%
- Referrals3.6%
- Email2.8%
- Social1.5%
- Other0.6%
- Generative AI0.5%
Regions
Which countries visit firstdirect.com?
- United Kingdom95.9%
- United States0.8%
- Netherlands0.4%
- India0.3%
- Thailand0.2%
See how firstdirect.com compares with the most visited websites in the world, the fastest growing websites and sites gaining organic search traffic.
Search visibility
What keywords send traffic to firstdirect.com?
Keyword samples
Estimated visitsMonthly searchesVisits ÷ searches
- first directBRAND65.51K52.96K124%
- first direct loginBRAND28.77K23.77K121%
- firstdirectBRAND5.01K5.12K98%
- first direct mortgagesBRAND3.11K2.38K131%
- first direct switch offerBRAND2.21K2.67K83%
Keyword rankings
Keyword rankings
86.4M
Search estimate
New 1 · Up 2
- Ranking keywords
- 12,400
- Landing pages
- 4
- Search competitors
- 4
- AI citations
- 2
PositionEstimated visits
- google#142M
- gmail#118.2M
- google maps#19.4M
- google drive#14.1M
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What does firstdirect.com show publicly?
- HTTP 200
- Email authentication
- Hosting ASN
- HTTP
- 200
- Page size
- 59.8 KiB
- Hosting
- AMAZON-02 · AS16509
- Email authentication
- SPF · DMARC reject
- TLS
- TLSv1.3 · 37 days
Page and SEO
- Final URL
- https://www.firstdirect.com/
- Title
- Online and Personal Banking | first direct bank
- Description
- Straight-talking banking, in black and white. first direct helps over 1.7 million UK customers with current accounts, loans, credit cards, savings and mortgages.
- Cross-origin redirect
- Yes
- Word count
- 1,154
- Internal / external links
- 147 / 6
- Canonical
- https://www.firstdirect.com/
- Language
- en
- H1 / H2
- 1 / 5
- Images missing alt
- 4 / 7
- Feed / Manifest / AMP
- Manifest
Technology and tracking
- External script hosts
- rum.hlx.page
- Social links
- facebook.com · twitter.com · instagram.com · tiktok.com · youtube.com
- Server
- Apache
- Security headers
- 4 / 6
- HSTS / CSP
- HSTS · CSP
- Alt-Svc
- Set
Email and DNS securitySet
- SPF
- Set
- DMARC
- Set · reject
- DKIM selectors
- Not found
- Mail stack
- Proofpoint
- IPv6
- No AAAA
- Site verification TXT
- Adobe · Atlassian · Google
- SOA
- ns3.hsbc.com
- NS
- ns21.hsbc.net. · ns6.hsbc.com. · ns3.hsbc.com. · 3 more
- MX
- 10 mxa-00299f02.gslb.pphosted.com. · 10 mxb-00299f02.gslb.pphosted.com.
Hosting and networkAS16509
- A
- 99.83.228.62 · 75.2.113.238
- Hosting ASN
- AS16509 · 99.83.224.0/20
- Hosting organization
- AMAZON-02 - Amazon.com, Inc.
- Hosting country
- US
- BGP announcement
- Yes
- Reverse DNS
- a0e6630a2f9eabc8e.awsglobalaccelerator.com
- TLS
- TLSv1.3 · Verified
- Certificate issuer
- DigiCert EV RSA CA G2
- Certificate remaining
- 37 days
- Certificate SAN
- DNS:zone-apex-alb-lookup.prod.dynp.cloud1.vv1865.com · DNS:www.ciiom.hsbc.com · DNS:www.hfcbank.co.uk · DNS:www.internationalservices.hsbc.com · 16 more
robots and AI crawlingHTTP 200
- Robots.txt
- 200
- Global Disallow /
- No
- Sitemap
- Index · 1
- AI explicitly disallowed
- 0
- AI explicitly allowed
- 0
Well-known public paths
- Present / checked
- 0 / 5
Website information
When was firstdirect.com registered?
- Domain
- firstdirect.com
- Registration status
- Domain registered
- Registered
- 1995-07-30
- Registrar
- MarkMonitor Inc.
- Expires
- 2028-07-29
- Domain age
- 31 years
- DNSSEC
- No
- Registry status
- client delete prohibited · client transfer prohibited · client update prohibited
Similar sites
What sites are similar to firstdirect.com?
Website reports in the same category, with nearby monthly visits.
What's in this report
The report starts with a whole-site monthly visit estimate. Search visibility and public site facts follow when they exist.
- Website traffic is a modeled whole-site estimate, with a source, observation period and confidence.
- Search visibility is ranking keywords and search traffic, listed separately from whole-site visits.
- Missing or partial values stay marked in the report.