Website traffic
How much traffic does firstalert.com get?
278.86K
-15.78%MoMEstimated monthly visits
360.88K240.59K120.29K0
Global rank
169,425
Country rank · United States
38,459
Category rank · Home and Garden
459
Average visit duration
02:11
Pages per visit
2.20
Bounce rate
53.06%
Domain age
30 years
Search share
58.8%
Sources
Where does firstalert.com's traffic come from?
- Search58.8%
- Direct19.4%
- Paid search10.8%
- Referrals5.0%
- Social3.1%
- Generative AI1.8%
- Email0.8%
- Display ads0.4%
- Other0.0%
Regions
Which countries visit firstalert.com?
- United States90.4%
- Canada3.4%
- United Kingdom0.9%
- Mexico0.6%
- Vietnam0.6%
See how firstalert.com compares with the most visited websites in the world, the fastest growing websites and sites gaining organic search traffic.
Search visibility
What keywords send traffic to firstalert.com?
Keyword samples
Estimated visitsMonthly searchesVisits ÷ searches
- first alertBRAND3.85K7.36K52%
- first alert sc5BRAND1.65K1.96K84%
- first alert smoke and carbon monoxide alarmBRAND1.38K6.32K22%
- how to turn off fire alarm7701.62K48%
- first alert smco110v-acBRAND700230304%
Keyword rankings
Keyword rankings
86.4M
Search estimate
New 1 · Up 2
- Ranking keywords
- 12,400
- Landing pages
- 4
- Search competitors
- 4
- AI citations
- 2
PositionEstimated visits
- google#142M
- gmail#118.2M
- google maps#19.4M
- google drive#14.1M
Full keyword rankings are a Pro feature
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What does firstalert.com show publicly?
- HTTP 200
- Email authentication
- Hosting ASN
- HTTP
- 200
- Page size
- 263.2 KiB
- Hosting
- CLOUDFLARENET · AS13335
- Email authentication
- SPF · DMARC reject
- TLS
- TLSv1.3 · 39 days
Page and SEOSchema 3
- Final URL
- https://www.firstalert.com/
- Title
- First Alert Fire Safety Products | Most Trusted Brand in Fire Safety
- Description
- Help protect what matters most with First Alert fire safety products—smoke alarms, CO detectors, and home protection solutions trusted by families nationwide.
- Cross-origin redirect
- Yes
- Word count
- 595
- Internal / external links
- 59 / 16
- Canonical
- https://www.firstalert.com/
- Language
- en
- H1 / H2
- 1 / 14
- Images missing alt
- 0 / 34
- Schema
- Organization · SearchAction · WebSite
- OG / Twitter
- OG · Twitter
Technology and tracking6 technologies
- Technology clues
- Shopify · Bootstrap · jQuery · PayPal · Bot protection · Cloudflare
- External script hosts
- cdn.optimizely.com · shop.app · cdn.shopify.com · cdn.pricespider.com · consent.trustarc.com · rum-static.pingdom.net
- Social links
- facebook.com · youtube.com · instagram.com · twitter.com · linkedin.com
- Server
- cloudflare
- Security headers
- 4 / 6
- HSTS / CSP
- HSTS · CSP
- Alt-Svc
- Set
- Cookie
- 5（Secure 3）
Email and DNS securitySet
- SPF
- Set
- DMARC
- Set · reject
- DKIM selectors
- selector1 · s1 · s2
- Mail stack
- Microsoft 365
- IPv6
- AAAA present
- Site verification TXT
- Facebook · Google · Microsoft
- SOA
- gigi.ns.cloudflare.com
- NS
- gigi.ns.cloudflare.com. · rodney.ns.cloudflare.com.
- MX
- 0 firstalert-com.mail.protection.outlook.com.
Hosting and networkAS13335
- A
- 23.227.38.74
- AAAA
- 2620:127:f00f:e::
- Hosting ASN
- AS13335 · 23.227.38.0/23
- Hosting organization
- CLOUDFLARENET - Cloudflare, Inc.
- Hosting country
- CA
- BGP announcement
- Yes
- Reverse DNS
- shops.myshopify.com
- TLS
- TLSv1.3 · Verified
- Certificate issuer
- WR1
- Certificate remaining
- 39 days
- Certificate SAN
- DNS:firstalert.com
robots and AI crawlingHTTP 200
- Robots.txt
- 200
- Global Disallow /
- No
- Sitemap
- Index · 7
- AI explicitly disallowed
- 0
- AI explicitly allowed
- 0
Well-known public paths1 hits
- Present / checked
- 1 / 5
- /llms.txt
- Present · 4.3 KiB
- llms summary
- This document describes how AI agents can interact with First Alert's online store at https://www.firstalert.com. · If you are reading this on behalf of your user and you act as a
Website information
When was firstalert.com registered?
- Domain
- firstalert.com
- Registration status
- Domain registered
- Registered
- 1996-12-10
- Registrar
- MarkMonitor Inc.
- Expires
- 2026-12-09
- Domain age
- 30 years
- DNSSEC
- No
- Registry status
- client delete prohibited · client transfer prohibited · client update prohibited
Similar sites
What sites are similar to firstalert.com?
Website reports in the same category, with nearby monthly visits.
What's in this report
The report starts with a whole-site monthly visit estimate. Search visibility and public site facts follow when they exist.
- Website traffic is a modeled whole-site estimate, with a source, observation period and confidence.
- Search visibility is ranking keywords and search traffic, listed separately from whole-site visits.
- Missing or partial values stay marked in the report.