Website traffic
How much traffic does figure.com get?
956.17K
-9.78%MoMEstimated monthly visits
1.26M837.49K418.74K0
Global rank
47,487
Country rank · United States
9,573
Category rank · Finance
126
Average visit duration
03:36
Pages per visit
4.39
Bounce rate
43.66%
Domain age
31 years
Search share
8.6%
Sources
Where does figure.com's traffic come from?
- Direct38.3%
- Display ads26.4%
- Paid search10.4%
- Email8.8%
- Search8.6%
- Other2.7%
- Social2.3%
- Referrals2.1%
- Generative AI0.3%
Regions
Which countries visit figure.com?
- United States97.7%
- United Kingdom0.2%
- India0.2%
- Canada0.2%
- Israel0.1%
See how figure.com compares with the most visited websites in the world, the fastest growing websites and sites gaining organic search traffic.
Search visibility
What keywords send traffic to figure.com?
Keyword samples
Estimated visitsMonthly searchesVisits ÷ searches
- fifth third bank14.5K242.35K6%
- rocket mortgage10.59K389.28K3%
- figureBRAND8.35K53.22K16%
- figure lendingBRAND5.18K3.95K131%
- figure lending loginBRAND3.66K2.2K166%
Keyword rankings
Keyword rankings
86.4M
Search estimate
New 1 · Up 2
- Ranking keywords
- 12,400
- Landing pages
- 4
- Search competitors
- 4
- AI citations
- 2
PositionEstimated visits
- google#142M
- gmail#118.2M
- google maps#19.4M
- google drive#14.1M
Full keyword rankings are a Pro feature
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What does figure.com show publicly?
- HTTP 200
- Email authentication
- Hosting ASN
- HTTP
- 200
- Page size
- 251.5 KiB
- Hosting
- GOOGLE-CLOUD-PLATFORM · AS396982
- Email authentication
- SPF · DMARC reject
- TLS
- TLSv1.3 · 80 days
Page and SEOSchema 3
- Final URL
- https://www.figure.com/
- Title
- Figure - Fast, Easy Online HELOC Lender
- Description
- See how a Home Equity Line of Credit with Figure can help you plan a home renovation project, consolidate high-interest debt, or fund your dream vacation!
- Cross-origin redirect
- Yes
- Word count
- 855
- Internal / external links
- 34 / 7
- Canonical
- https://www.figure.com/
- Language
- en
- H1 / H2
- 1 / 9
- Images missing alt
- 23 / 25
- Schema
- ContactPoint · Organization · WebSite
- OG / Twitter
- OG · Twitter
- Feed / Manifest / AMP
- Manifest
Technology and tracking1 tracking
- Technology clues
- React · HubSpot · Consent manager
- Tracking clues
- Google Tag Manager
- External script hosts
- cdn.cookielaw.org · cdn.figure.com
- Server
- nginx/1.28.3
- Security headers
- 4 / 6
- HSTS / CSP
- HSTS · CSP
- Alt-Svc
- Set
Email and DNS securitySet
- SPF
- Set
- DMARC
- Set · reject
- MTA-STS / BIMI
- BIMI
- DKIM selectors
- Mail stack
- Google Workspace
- IPv6
- No AAAA
- Site verification TXT
- Apple · Atlassian · DocuSign · Google · Microsoft
- SOA
- ns-cloud-c1.googledomains.com
- NS
- ns-cloud-c2.googledomains.com. · ns-cloud-c3.googledomains.com. · ns-cloud-c4.googledomains.com. · 1 more
- MX
- 1 aspmx.l.google.com. · 10 alt4.aspmx.l.google.com. · 5 alt2.aspmx.l.google.com. · 2 more
Hosting and networkAS396982
- A
- 34.120.110.126
- Hosting ASN
- AS396982 · 34.120.0.0/14
- Hosting organization
- GOOGLE-CLOUD-PLATFORM - Google LLC
- Hosting country
- US
- BGP announcement
- Yes
- Reverse DNS
- 126.110.120.34.bc.googleusercontent.com
- TLS
- TLSv1.3 · Verified
- Certificate issuer
- YR1
- Certificate remaining
- 80 days
- Certificate SAN
- DNS:*.figure.com · DNS:figure.com
robots and AI crawlingHTTP 200
- Robots.txt
- 200
- Global Disallow /
- No
- Sitemap
- Index · 1
- AI explicitly disallowed
- 0
- AI explicitly allowed
- 16
Well-known public paths1 hits
- Present / checked
- 1 / 5
- /llms.txt
- Present · 13.5 KiB
- llms summary
- > This file provides a comprehensive directory of Figure's financial products, partnerships, educational content, and an extensive list of HELOC-related blog posts. · - [Figure HEL
Website information
When was figure.com registered?
- Domain
- figure.com
- Registration status
- Domain registered
- Registered
- 1996-01-11
- Registrar
- GoDaddy.com, LLC
- Expires
- 2028-01-10
- Domain age
- 31 years
- DNSSEC
- No
- Registry status
- client delete prohibited · client renew prohibited · client transfer prohibited · client update prohibited
Similar sites
What sites are similar to figure.com?
Website reports in the same category, with nearby monthly visits.
What's in this report
The report starts with a whole-site monthly visit estimate. Search visibility and public site facts follow when they exist.
- Website traffic is a modeled whole-site estimate, with a source, observation period and confidence.
- Search visibility is ranking keywords and search traffic, listed separately from whole-site visits.
- Missing or partial values stay marked in the report.