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farmers.com

farmers.com had about 5.46M visits in October 2026, down 6.92% from September; the top source is direct.

Farmers Insurance:Policy-lookup

Traffic

5.46M

-6.92%MoMEstimated monthly visits
89106.77M4.52M2.26M0
Average visit duration

04:03

Pages per visit

4.36

Bounce rate

43.81%

Domain age

30 years

Search share

14.7%

Traffic sources

  • Direct
    32.0%
  • Display ads
    25.4%
  • Search
    14.7%
  • Email
    10.0%
  • Social
    5.4%
  • Paid search
    5.2%
  • Referrals
    4.1%
  • Other
    2.8%
  • Generative AI
    0.3%

Regions

  • United States
    99.0%
  • Mexico
    0.2%
  • Philippines
    0.2%
  • India
    0.1%
  • Brazil
    0.1%

Related boards: Most visited websites in the United States · Top insurance websites by traffic · Fastest growing insurance websites

See how farmers.com compares with the most visited websites in the world, the fastest growing websites, top websites by AI referrals and sites gaining organic search traffic.

Search visibility

Keyword samples

Estimated visitsMonthly searchesVisits ÷ searches
  1. BRAND152.44K143.73K106%
  2. BRAND39.82K128.6K31%
  3. 29.71K528.24K6%
  4. BRAND20.95K19.73K106%
  5. BRAND6.76K51.2K13%

Keyword rankings

Keyword rankings

See the keywords farmers.com ranks for on Google, the pages that bring it traffic, and the competitors fighting it for search traffic.

Live examples: chatgpt.com · github.com · plausible.io

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Backlink rank

Global position

#15,703

134

2026-10-31

Referring IPs
6,511
Referring subnets
2,614
.COM rank
#7,577

Baidu rank

Site profile

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Website information

Domain
farmers.com
Registration status
Domain registered
Registered
1996-06-10
Registrar
CSC Corporate Domains, Inc.
Expires
2029-06-09
Domain age
30 years
DNSSEC
No
Registry status
client transfer prohibited · server delete prohibited · server transfer prohibited · server update prohibited

What's in this report

The report starts with a whole-site monthly visit estimate. Search visibility and public site facts follow when they exist.

  • Website traffic is a modeled whole-site estimate, with a source, observation period and confidence.
  • Search visibility is ranking keywords and search traffic, listed separately from whole-site visits.
  • Missing or partial values stay marked in the report.
Data notes →How estimates are produced →Website traffic sources →Claim, correct or hide this report →
Cite or embed

farmers.com had about 5.46M visits in October 2026, down 6.92% from September; the top source is direct. Source: Vaneform estimates, https://vaneform.com/e/farmers-com (updated 2026-11-13).

Show this report's monthly visits on your site or README. Updates with each data month.

<a href="https://vaneform.com/e/farmers-com" rel="nofollow"><img src="https://vaneform.com/api/badge/farmers-com" alt="farmers.com monthly visits · Vaneform" height="20"></a>