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farmers.co.nz

farmers.co.nz had about 2.68M visits in September 2026, down 4.72% from August; the top source is search.

Frequently Asked Questions | Farmers

Website traffic

How much traffic does farmers.co.nz get?

2.68M

-4.72%MoMEstimated monthly visits
7893.29M2.19M1.1M0
Global rank

16,739

Country rank · New Zealand

61

Category rank · Marketplace

6

Average visit duration

03:17

Pages per visit

5.21

Bounce rate

38.20%

Domain age

29 years

Search share

47.3%

Sources

Where does farmers.co.nz's traffic come from?

  • Search
    47.3%
  • Direct
    29.3%
  • Paid search
    7.6%
  • Referrals
    5.4%
  • Social
    4.4%
  • Display ads
    3.0%
  • Email
    2.5%
  • Generative AI
    0.4%
  • Other
    0.0%

Regions

Which countries visit farmers.co.nz?

  • New Zealand
    91.9%
  • Australia
    1.8%
  • China
    1.7%
  • United States
    1.3%
  • Canada
    0.3%

See how farmers.co.nz compares with the most visited websites in the world, the fastest growing websites and sites gaining organic search traffic.

Search visibility

What keywords send traffic to farmers.co.nz?

Keyword samples

Estimated visitsMonthly searchesVisits ÷ searches
  1. farmersBRAND162.14K120.84K134%
  2. farmers nzBRAND5.74K2.92K197%
  3. farmers careersBRAND3.35K3.52K95%
  4. needoh2.74K547.13K1%
  5. farmerBRAND2.7K64.36K4%

Keyword rankings

Keyword rankings

Example · google.comUnited States · English

86.4M

Search estimate

New 1 · Up 2

Ranking keywords
12,400
Landing pages
4
Search competitors
4
AI citations
2
PositionEstimated visits
  1. google#142M
  2. gmail#118.2M
  3. google maps#19.4M
  4. google drive#14.1M

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Baidu rank

Site profile

What does farmers.co.nz show publicly?

Partially available
  • Email authentication
  • Hosting ASN
Hosting
AKAMAI-ASN1 Akamai International B.V. · AS20940
Email authentication
SPF · DMARC quarantine
TLS
TLSv1.3 · 138 days
Email and DNS securitySet
SPF
Set
DMARC
Set · quarantine
DKIM selectors
selector1
IPv6
No AAAA
Site verification TXT
Apple · Google
SOA
a1-229.akam.net
NS
a9-66.akam.net. · a4-67.akam.net. · a26-66.akam.net. · 3 more
MX
10 wn-frm.mail.sec.one.nz.
Hosting and networkAS20940
A
23.53.3.146 · 23.53.3.145
Hosting ASN
AS20940 · 23.53.3.0/24
Hosting organization
AKAMAI-ASN1 Akamai International B.V.
Hosting country
US
BGP announcement
Yes
Reverse DNS
a23-53-3-146.deploy.static.akamaitechnologies.com
TLS
TLSv1.3 · Verified
Certificate issuer
DigiCert Global G3 TLS ECC SHA384 2020 CA1
Certificate remaining
138 days
Certificate SAN
DNS:www.farmers.co.nz · DNS:farmers.co.nz · DNS:prd1.farmers.co.nz · DNS:sit1.farmers.co.nz · 4 more

Website information

When was farmers.co.nz registered?

Domain
farmers.co.nz
Registration status
Domain registered
Registered
1997-04-23
Registrar
Key-Systems GmbH
Domain age
29 years
Registry status
ok

Similar sites

What sites are similar to farmers.co.nz?

Website reports in the same category, with nearby monthly visits.

What's in this report

The report starts with a whole-site monthly visit estimate. Search visibility and public site facts follow when they exist.

  • Website traffic is a modeled whole-site estimate, with a source, observation period and confidence.
  • Search visibility is ranking keywords and search traffic, listed separately from whole-site visits.
  • Missing or partial values stay marked in the report.
Data notes →How estimates are produced →Website traffic sources →Claim, correct or hide this report →