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ets.org

ets.org had about 4.24M visits in September 2026, up 0.33% from August; the top source is direct.

ETS | Global education and talent solutions

Website traffic

How much traffic does ets.org get?

4.24M

+0.33%MoMEstimated monthly visits
7894.67M3.12M1.56M0
Global rank

10,162

Country rank · United States

4,378

Category rank · Education

164

Average visit duration

04:14

Pages per visit

6.45

Bounce rate

36.31%

Domain age

32 years

Search share

35.3%

Sources

Where does ets.org's traffic come from?

  • Direct
    40.8%
  • Search
    35.3%
  • Referrals
    5.7%
  • Paid search
    5.3%
  • Social
    4.8%
  • Email
    4.4%
  • Generative AI
    2.6%
  • Display ads
    1.0%
  • Other
    0.0%

Regions

Which countries visit ets.org?

  • United States
    50.9%
  • India
    4.9%
  • Mexico
    3.5%
  • South Korea
    2.5%
  • France
    2.5%

See how ets.org compares with the most visited websites in the world, the fastest growing websites and sites gaining organic search traffic.

Search visibility

What keywords send traffic to ets.org?

Keyword samples

Estimated visitsMonthly searchesVisits ÷ searches
  1. toefl79.64K177.65K45%
  2. gre62.83K170.52K37%
  3. etsBRAND42.99K265.65K16%
  4. ioe29.34K525.72K6%
  5. toefl ibt20.14K51.2K39%

Keyword rankings

Keyword rankings

Example · google.comUnited States · English

86.4M

Search estimate

New 1 · Up 2

Ranking keywords
12,400
Landing pages
4
Search competitors
4
AI citations
2
PositionEstimated visits
  1. google#142M
  2. gmail#118.2M
  3. google maps#19.4M
  4. google drive#14.1M

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Baidu rank

Site profile

What does ets.org show publicly?

  • HTTP 200
  • Email authentication
  • Hosting ASN
HTTP
200
Page size
141.2 KiB
Hosting
AMAZON-02 · AS16509
Email authentication
SPF · DMARC none
TLS
TLSv1.2 · 120 days
Page and SEO
Title
ETS | Global education and talent solutions
Description
We are a global education and talent solutions organization enabling lifelong learners to be future ready. We advance the science of measurement to build the benchmarks for fair and valid skill assessment.
Cross-origin redirect
Yes
Word count
1,172
Internal / external links
75 / 7
Canonical
https://www.ets.org/content/ets-org/language-master/en/home-page.html
Language
en
H1 / H2
1 / 10
Images missing alt
1 / 13
Hreflang
ko-KR · pt-BR · zh-CN · de-DE · fr-FR · ja-JP · es-MX · pt-PT · 5 more
OG / Twitter
OG · Twitter
OG locale
en_US
Technology and tracking1 tracking
Technology clues
React · Segment · Consent manager
Tracking clues
Google Tag Manager
External script hosts
cdn.jsdelivr.net
Social links
linkedin.com · twitter.com
Security headers
6 / 6
HSTS / CSP
HSTS · CSP
Cookie
3(Secure 3)
Email and DNS securitySet
SPF
Set
DMARC
Set · none
DKIM selectors
selector1 · s1 · s2
Mail stack
Microsoft 365
IPv6
No AAAA
Site verification TXT
Adobe · Atlassian · DocuSign · Facebook · Google
SOA
ns2.ets.org
NS
ns2.ets.org. · ns3.ets.org. · ns4.ets.org. · 4 more
MX
0 ets-org.mail.protection.outlook.com. · 10 ets-org.mail.eo.outlook.com.
Hosting and networkAS16509
A
35.71.175.131 · 52.223.45.253
Hosting ASN
AS16509 · 35.71.160.0/20
Hosting organization
AMAZON-02 - Amazon.com, Inc.
Hosting country
US
BGP announcement
Yes
Reverse DNS
ad721c202b6d0363a.awsglobalaccelerator.com
TLS
TLSv1.2 · Verified
Certificate issuer
Sectigo Public Server Authentication CA OV R36
Certificate remaining
120 days
Certificate SAN
DNS:ets.org · DNS:www-redirect.aux.ets.org
robots and AI crawlingHTTP 200
Robots.txt
200
Global Disallow /
No
Sitemap
URL set · 1,902
AI explicitly disallowed
0
AI explicitly allowed
0
Well-known public paths
Present / checked
0 / 5

Website information

When was ets.org registered?

Domain
ets.org
Registration status
Domain registered
Registered
1994-10-10
Registrar
GoDaddy Corporate Domains, LLC
Expires
2034-10-09
Domain age
32 years
DNSSEC
No
Registry status
server delete prohibited · client transfer prohibited · server transfer prohibited · server update prohibited

Similar sites

What sites are similar to ets.org?

What's in this report

The report starts with a whole-site monthly visit estimate. Search visibility and public site facts follow when they exist.

  • Website traffic is a modeled whole-site estimate, with a source, observation period and confidence.
  • Search visibility is ranking keywords and search traffic, listed separately from whole-site visits.
  • Missing or partial values stay marked in the report.