Traffic
4.92M
+1.98%MoMEstimated monthly visits
5.31M3.54M1.77M0
Global rank
7,032
Country rank · Italy
182
Category rank · Groceries
2
Average visit duration
04:31
Pages per visit
8.77
Bounce rate
24.24%
Domain age
29 years
Search share
33.9%
Traffic sources
- Direct39.2%
- Search33.9%
- Paid search9.0%
- Email8.6%
- Referrals4.5%
- Social2.2%
- Display ads1.9%
- Generative AI0.6%
- Other0.0%
Regions
- Italy95.9%
- Switzerland1.9%
- United States0.6%
- United Kingdom0.2%
- Germany0.2%
See how esselunga.it compares with the most visited websites in the world, the fastest growing websites and sites gaining organic search traffic.
Search visibility
Keyword samples
Estimated visitsMonthly searchesVisits ÷ searches
- esselungaBRAND288.91K150.56K192%
- esselunga volantinoBRAND60.03K22.16K271%
- volantino esselungaBRAND55.22K25.8K214%
- esselunga onlineBRAND46.4K42.21K110%
- esselunga spesa onlineBRAND31.46K21.64K145%
Keyword rankings
Keyword rankings
86.4M
Search estimate
New 1 · Up 2
- Ranking keywords
- 12,400
- Landing pages
- 4
- Search competitors
- 4
- AI citations
- 2
PositionEstimated visits
- google#142M
- gmail#118.2M
- google maps#19.4M
- google drive#14.1M
Full keyword rankings are a Pro feature
Unlock ProSite profile
- HTTP 200
- Email authentication
- Hosting ASN
- HTTP
- 200
- Page size
- 132.4 KiB
- Hosting
- ESSELUNGA-AS Esselunga S.p.A. · AS200767
- Email authentication
- SPF · DMARC reject
- TLS
- TLSv1.3 · 139 days
Page and SEOSchema 5
- Title
- Supermercati, promozioni e servizi | Esselunga
- Description
- Scopri i supermercati Esselunga, le promozioni e i servizi ogni giorno a disposizione per te.
- Cross-origin redirect
- Yes
- Word count
- 759
- Internal / external links
- 68 / 18
- Canonical
- https://www.esselunga.it/it-it/homepage.html
- Language
- it
- H1 / H2
- 2 / 5
- Images missing alt
- 36 / 63
- Schema
- EntryPoint · Organization · PostalAddress · SearchAction · WebSite
Technology and tracking1 tracking
- Technology clues
- Bot protection
- Tracking clues
- Google Tag Manager
- Social links
- it-it.facebook.com · instagram.com · linkedin.com
- Security headers
- 3 / 6
- HSTS / CSP
- HSTS
- Cookie
- 2（Secure 1）
Email and DNS securitySet
- SPF
- Set
- DMARC
- Set · reject
- MTA-STS / BIMI
- BIMI
- DKIM selectors
- selector1 · selector2
- IPv6
- No AAAA
- Site verification TXT
- Apple · Atlassian · Facebook · Google · Microsoft
- SOA
- ns1.markmonitor.com
- NS
- ns1.markmonitor.com. · ns2.markmonitor.com. · ns3.markmonitor.com. · 3 more
- MX
- 10 esg-itn.esselunga.it.
Hosting and networkAS200767
- A
- 185.96.117.247
- Hosting ASN
- AS200767 · 185.96.117.0/24
- Hosting organization
- ESSELUNGA-AS Esselunga S.p.A.
- Hosting country
- IT
- BGP announcement
- Yes
- Reverse DNS
- www.esselunga.it
- TLS
- TLSv1.3 · Verified
- Certificate issuer
- GlobalSign RSA OV SSL CA 2018
- Certificate remaining
- 139 days
- Certificate SAN
- DNS:*.esselunga.it · DNS:esselunga.it
robots and AI crawlingHTTP 200
- Robots.txt
- 200
- Global Disallow /
- No
- Sitemap
- URL set · 2,237
- AI explicitly disallowed
- 0
- AI explicitly allowed
- 0
Well-known public paths
- Present / checked
- 0 / 5
Website information
- Domain
- esselunga.it
- Registration status
- Domain registered
- Registered
- 1997-12-01
- Domain age
- 29 years
- Registry status
- ok
Similar sites
Website reports in the same category, with nearby monthly visits.
Compare traffic →What's in this report
The report starts with a whole-site monthly visit estimate. Search visibility and public site facts follow when they exist.
- Website traffic is a modeled whole-site estimate, with a source, observation period and confidence.
- Search visibility is ranking keywords and search traffic, listed separately from whole-site visits.
- Missing or partial values stay marked in the report.