Website traffic
How much traffic does equitable.ca get?
631.63K
-5.10%MoMEstimated monthly visits
718.79K479.2K239.6K0
Global rank
56,560
Country rank · Canada
1,485
Category rank · Insurance
4
Average visit duration
04:54
Pages per visit
7.32
Bounce rate
27.01%
Domain age
26 years
Search share
20.3%
Sources
Where does equitable.ca's traffic come from?
- Direct60.2%
- Search20.3%
- Email9.4%
- Social4.9%
- Referrals4.1%
- Generative AI1.1%
- Display ads0.1%
- Other0.0%
- Paid search0.0%
Regions
Which countries visit equitable.ca?
- Canada97.6%
- United States1.5%
- India0.2%
- Mexico0.1%
- United Kingdom0.1%
See how equitable.ca compares with the most visited websites in the world, the fastest growing websites and sites gaining organic search traffic.
Search visibility
What keywords send traffic to equitable.ca?
Keyword samples
Estimated visitsMonthly searchesVisits ÷ searches
- equitableBRAND26.34K88.71K30%
- equitable lifeBRAND9.39K6.24K151%
- equitable life loginBRAND4.51K2.92K155%
- equitable advisor loginBRAND2.63K1.61K163%
- equitable client loginBRAND2.38K1.41K169%
Keyword rankings
Keyword rankings
86.4M
Search estimate
New 1 · Up 2
- Ranking keywords
- 12,400
- Landing pages
- 4
- Search competitors
- 4
- AI citations
- 2
PositionEstimated visits
- google#142M
- gmail#118.2M
- google maps#19.4M
- google drive#14.1M
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What does equitable.ca show publicly?
- HTTP 200
- Email authentication
- Hosting ASN
- HTTP
- 200
- Page size
- 12.7 KiB
- Hosting
- AKAMAI-ASN1 Akamai International B.V. · AS20940
- Email authentication
- SPF · DMARC reject
- TLS
- TLSv1.3 · 191 days
Page and SEOSchema 2
- Final URL
- https://equitable.ca/home
- Title
- Equitable
- Description
- With partners across Canada, Equitable offers insurance, group benefits and investment solutions to help our clients protect today and prepare tomorrow.
- Cross-origin redirect
- No
- Word count
- 0
- Internal / external links
- 0 / 0
- Language
- en
- H1 / H2
- 0 / 0
- Images missing alt
- 0 / 0
- Schema
- Organization · WebSite
Technology and tracking2 tracking
- Technology clues
- React
- Tracking clues
- Google Tag Manager · Heap
- External script hosts
- touchpoint-sdk.alida.com
- Security headers
- 3 / 6
- HSTS / CSP
- CSP
Email and DNS securitySet
- SPF
- Set
- DMARC
- Set · reject
- DKIM selectors
- selector2 · k1
- Mail stack
- Microsoft 365
- IPv6
- No AAAA
- Site verification TXT
- Apple · Google · Microsoft
- SOA
- a1-18.akam.net
- NS
- a7-66.akam.net. · a1-18.akam.net. · a2-65.akam.net. · 3 more
- MX
- 0 equitable-ca.mail.protection.outlook.com.
Hosting and networkAS20940
- A
- 23.210.26.43 · 23.210.26.56
- Hosting ASN
- AS20940 · 23.210.26.0/24
- Hosting organization
- AKAMAI-ASN1 Akamai International B.V.
- Hosting country
- US
- BGP announcement
- Yes
- Reverse DNS
- a23-210-26-43.deploy.static.akamaitechnologies.com
- TLS
- TLSv1.3 · Verified
- Certificate issuer
- Sectigo Public Server Authentication CA OV E36
- Certificate remaining
- 191 days
- Certificate SAN
- DNS:equitable.ca · DNS:350pdfgeneratorsvc.equitable.ca · DNS:advisor.equitable.ca · DNS:api.equitable.ca · 16 more
robots and AI crawlingHTTP 200
- Robots.txt
- 200
- Global Disallow /
- No
- Sitemap
- URL set · 268
- AI explicitly disallowed
- 0
- AI explicitly allowed
- 16
Well-known public paths
- Present / checked
- 0 / 5
Website information
When was equitable.ca registered?
- Domain
- equitable.ca
- Registration status
- Domain registered
- Registered
- 2000-10-03
- Registrar
- Webnames.ca Inc.
- Expires
- 2029-04-06
- Domain age
- 26 years
- DNSSEC
- No
- Registry status
- client transfer prohibited
Similar sites
What sites are similar to equitable.ca?
Website reports in the same category, with nearby monthly visits.
What's in this report
The report starts with a whole-site monthly visit estimate. Search visibility and public site facts follow when they exist.
- Website traffic is a modeled whole-site estimate, with a source, observation period and confidence.
- Search visibility is ranking keywords and search traffic, listed separately from whole-site visits.
- Missing or partial values stay marked in the report.