Website traffic
How much traffic does equinox.com get?
1.27M
+0.79%MoMEstimated monthly visits
1.56M1.04M520.45K0
Global rank
38,483
Country rank · United States
8,670
Category rank · Nutrition Diets and Fitness
36
Average visit duration
02:15
Pages per visit
3.69
Bounce rate
44.66%
Domain age
34 years
Search share
43.4%
Sources
Where does equinox.com's traffic come from?
- Search43.4%
- Direct34.8%
- Paid search7.5%
- Email4.8%
- Referrals4.1%
- Social3.1%
- Display ads1.5%
- Generative AI0.8%
- Other0.0%
Regions
Which countries visit equinox.com?
- United States85.7%
- Canada4.1%
- United Kingdom2.1%
- South Korea0.5%
- India0.5%
See how equinox.com compares with the most visited websites in the world, the fastest growing websites and sites gaining organic search traffic.
Search visibility
What keywords send traffic to equinox.com?
Keyword samples
Estimated visitsMonthly searchesVisits ÷ searches
- equinoxBRAND107.49K255.28K42%
- equinox gymBRAND14.67K23.8K62%
- equinox membershipBRAND4.99K6.56K76%
- equinox shopBRAND4.81K6.01K80%
- equinox membership costBRAND4.77K6.24K76%
Keyword rankings
Keyword rankings
86.4M
Search estimate
New 1 · Up 2
- Ranking keywords
- 12,400
- Landing pages
- 4
- Search competitors
- 4
- AI citations
- 2
PositionEstimated visits
- google#142M
- gmail#118.2M
- google maps#19.4M
- google drive#14.1M
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What does equinox.com show publicly?
- HTTP 200
- Email authentication
- Hosting ASN
- HTTP
- 200
- Page size
- 240.2 KiB
- Hosting
- AMAZON-AES · AS14618
- Email authentication
- SPF · DMARC quarantine
- TLS
- TLSv1.3 · 137 days
Page and SEO
- Final URL
- https://www.equinox.com/
- Title
- Equinox Fitness Club - It's Not Fitness. It's Life.
- Description
- Join Equinox today and experience Expert Personal Training, Unlimited Signature Classes, Unrivaled Spaces, and access to the Equinox+ app. It’s Not Fitness. It’s Life.
- Cross-origin redirect
- Yes
- Word count
- 654
- Internal / external links
- 30 / 10
- Canonical
- https://www.equinox.com/
- Language
- en
- H1 / H2
- 1 / 5
- Images missing alt
- 0 / 20
- OG / Twitter
Technology and tracking4 technologies
- Technology clues
- Next.js · Contentful · React · Consent manager
- External script hosts
- cdn.cookielaw.org · cdn.optimizely.com · assets.adobedtm.com
- Social links
- instagram.com · x.com · facebook.com · youtube.com
- Security headers
- 5 / 6
- HSTS / CSP
- HSTS · CSP
- Cookie
- 4（Secure 2）
Email and DNS securitySet
- SPF
- Set
- DMARC
- Set · quarantine
- DKIM selectors
- google · selector1 · selector2 · s1 · s2
- Mail stack
- Microsoft 365
- IPv6
- No AAAA
- Site verification TXT
- Atlassian · Facebook · Google · Microsoft
- SOA
- ns-1600.awsdns-08.co.uk
- NS
- ns-1069.awsdns-05.org. · ns-1600.awsdns-08.co.uk. · ns-190.awsdns-23.com. · 1 more
- MX
- 0 equinox-com.mail.protection.outlook.com.
Hosting and networkAS14618
- A
- 100.60.43.132 · 34.235.27.219
- Hosting ASN
- AS14618 · 100.48.0.0/12
- Hosting organization
- AMAZON-AES - Amazon.com, Inc.
- Hosting country
- US
- BGP announcement
- Yes
- Reverse DNS
- ec2-100-60-43-132.compute-1.amazonaws.com
- TLS
- TLSv1.3 · Verified
- Certificate issuer
- Amazon ECDSA 256 M01
- Certificate remaining
- 137 days
- Certificate SAN
- DNS:*.equinox.com · DNS:equinox.com
robots and AI crawlingHTTP 200
- Robots.txt
- 200
- Global Disallow /
- No
- Sitemap
- Index · 8
- AI explicitly disallowed
- 0
- AI explicitly allowed
- 0
Well-known public paths
- Present / checked
- 0 / 5
Website information
When was equinox.com registered?
- Domain
- equinox.com
- Registration status
- Domain registered
- Registered
- 1993-02-09
- Registrar
- CSC Corporate Domains, Inc.
- Expires
- 2026-12-31
- Domain age
- 34 years
- DNSSEC
- No
- Registry status
- client transfer prohibited · server delete prohibited · server transfer prohibited · server update prohibited
Similar sites
What sites are similar to equinox.com?
Website reports in the same category, with nearby monthly visits.
What's in this report
The report starts with a whole-site monthly visit estimate. Search visibility and public site facts follow when they exist.
- Website traffic is a modeled whole-site estimate, with a source, observation period and confidence.
- Search visibility is ranking keywords and search traffic, listed separately from whole-site visits.
- Missing or partial values stay marked in the report.