Traffic
105.53K
-10.61%MoMEstimated monthly visits
127.51K85.01K42.5K0
Global rank
371,904
Country rank · United States
184,247
Category rank · Beauty and Cosmetics
2,228
Average visit duration
00:35
Pages per visit
2.04
Bounce rate
40.96%
Domain age
10 years
Search share
59.6%
Traffic sources
- Search59.6%
- Direct24.2%
- Social6.4%
- Generative AI5.5%
- Referrals3.9%
- Email0.2%
- Paid search0.1%
- Display ads0.0%
- Other0.0%
Regions
- United States54.0%
- India3.7%
- United Kingdom3.2%
- Mexico2.6%
- Canada2.3%
See how elfbeauty.com compares with the most visited websites in the world, the fastest growing websites and sites gaining organic search traffic.
Search visibility
Keyword samples
Estimated visitsMonthly searchesVisits ÷ searches
- elf beautyBRAND5.09K11.17K46%
- elf cosmetics2.09K28.17K7%
- elfBRAND2.01K142.34K1%
- rhode1.71K356.46K1%
- e.l.f. beautyBRAND6601.47K45%
Keyword rankings
Keyword rankings
86.4M
Search estimate
New 1 · Up 2
- Ranking keywords
- 12,400
- Landing pages
- 4
- Search competitors
- 4
- AI citations
- 2
PositionEstimated visits
- google#142M
- gmail#118.2M
- google maps#19.4M
- google drive#14.1M
Full keyword rankings are a Pro feature
Unlock ProSite profile
- HTTP 200
- Email authentication
- Hosting ASN
- HTTP
- 200
- Page size
- 131.7 KiB
- Hosting
- AMAZON-02 · AS16509
- Email authentication
- SPF · DMARC quarantine
- TLS
- TLSv1.3 · 45 days
Page and SEOSchema 1
- Final URL
- https://www.elfbeauty.com/
- Title
- e.l.f. Beauty: A Different Kind of Beauty Company
- Description
- e.l.f. Beauty is a bold disruptor with a kind heart. We stand with every eye, lip, face, paw and fin. We’re making the best of beauty accessible to everyone.
- Cross-origin redirect
- Yes
- Word count
- 285
- Internal / external links
- 27 / 2
- Language
- en
- H1 / H2
- 1 / 11
- Images missing alt
- 5 / 15
- Schema
- Organization
- OG / Twitter
- OG · Twitter
Technology and tracking1 tracking
- Technology clues
- Next.js · React · Vercel
- Tracking clues
- Google Tag Manager
- Social links
- linkedin.com
- Server
- Vercel
- Security headers
- 2 / 6
- HSTS / CSP
- HSTS · CSP
Email and DNS securitySet
- SPF
- Set
- DMARC
- Set · quarantine
- DKIM selectors
- selector1 · s1 · s2
- Mail stack
- Microsoft 365
- IPv6
- No AAAA
- Site verification TXT
- Adobe · Atlassian · Canva · DocuSign · Google · Microsoft
- SOA
- ns10.digicertdns.com
- NS
- ns4.dnsmadeeasy.com. · ns3.dnsmadeeasy.com. · ns2.dnsmadeeasy.com. · 2 more
- MX
- 0 elfbeauty-com.mail.protection.outlook.com.
Hosting and networkAS16509
- A
- 76.76.21.21
- Hosting ASN
- AS16509 · 76.76.21.0/24
- Hosting organization
- AMAZON-02 - Amazon.com, Inc.
- Hosting country
- US
- BGP announcement
- Yes
- TLS
- TLSv1.3 · Verified
- Certificate issuer
- YR1
- Certificate remaining
- 45 days
- Certificate SAN
- DNS:elfbeauty.com
robots and AI crawlingHTTP 200
- Robots.txt
- 200
- Global Disallow /
- No
- Sitemap
- URL set · 25
- AI explicitly disallowed
- 0
- AI explicitly allowed
- 16
Well-known public paths1 hits
- Present / checked
- 1 / 5
- /llms.txt
- Present · 8.9 KiB
- llms summary
- > e.l.f. Beauty is a purpose-led, results driven beauty company that disrupts norms, shapes culture, and connects communities through positivity, inclusivity, and accessibility, of
Website information
- Domain
- elfbeauty.com
- Registration status
- Domain registered
- Registered
- 2016-04-23
- Registrar
- GoDaddy.com, LLC
- Expires
- 2028-04-23
- Domain age
- 10 years
- DNSSEC
- No
- Registry status
- client delete prohibited · client renew prohibited · client transfer prohibited · client update prohibited
Similar sites
Website reports in the same category, with nearby monthly visits.
What's in this report
The report starts with a whole-site monthly visit estimate. Search visibility and public site facts follow when they exist.
- Website traffic is a modeled whole-site estimate, with a source, observation period and confidence.
- Search visibility is ranking keywords and search traffic, listed separately from whole-site visits.
- Missing or partial values stay marked in the report.