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dvla.gov.uk

dvla.gov.uk had about 2.64M visits in September 2026, down 7.20% from August; the top source is direct.

driver and vehicle licensing agency - gov.uk

Website traffic

How much traffic does dvla.gov.uk get?

2.64M

-7.20%MoMEstimated monthly visits
7893.19M2.13M1.06M0
Global rank

15,895

Country rank · United Kingdom

504

Category rank · Finance

6

Average visit duration

03:36

Pages per visit

5.81

Bounce rate

50.05%

Domain age

27 years

Search share

23.1%

Sources

Where does dvla.gov.uk's traffic come from?

  • Direct
    40.1%
  • Referrals
    31.2%
  • Search
    23.1%
  • Social
    2.3%
  • Paid search
    1.5%
  • Email
    1.0%
  • Generative AI
    0.7%
  • Display ads
    0.1%
  • Other
    0.0%

Regions

Which countries visit dvla.gov.uk?

  • United Kingdom
    94.8%
  • United States
    2.3%
  • Netherlands
    0.6%
  • France
    0.4%
  • India
    0.3%

See how dvla.gov.uk compares with the most visited websites in the world, the fastest growing websites and sites gaining organic search traffic.

Search visibility

What keywords send traffic to dvla.gov.uk?

Keyword samples

Estimated visitsMonthly searchesVisits ÷ searches
  1. dvlaBRAND17.92K97.15K18%
  2. dvla number plates17.66K5.1K346%
  3. private reg14.25K5.75K248%
  4. dvla registrations12.26K3.44K356%
  5. private plates11.9K6.54K182%

Keyword rankings

Keyword rankings

Example · google.comUnited States · English

86.4M

Search estimate

New 1 · Up 2

Ranking keywords
12,400
Landing pages
4
Search competitors
4
AI citations
2
PositionEstimated visits
  1. google#142M
  2. gmail#118.2M
  3. google maps#19.4M
  4. google drive#14.1M

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Baidu rank

Site profile

What does dvla.gov.uk show publicly?

Partially available
  • Email authentication
  • Hosting ASN
Hosting
F5 F5 Networks SARL · AS35280
Email authentication
SPF · DMARC quarantine
TLS
TLSv1.3 · 116 days
Email and DNS securitySet
SPF
Set
DMARC
Set · quarantine
MTA-STS / BIMI
MTA-STS
DKIM selectors
Not found
IPv6
No AAAA
CAA issuers
amazon.com · digicert.com · sectigo.com
Site verification TXT
Apple · Atlassian
SOA
ns-1949.awsdns-51.co.uk
NS
ns-1001.awsdns-61.net. · ns-1437.awsdns-51.org. · ns-1949.awsdns-51.co.uk. · 1 more
MX
10 cssgw-a.dvla.gov.uk. · 10 cssgw-c.dvla.gov.uk.
Hosting and networkAS35280
A
159.60.137.98
Hosting ASN
AS35280 · 159.60.128.0/20
Hosting organization
F5 F5 Networks SARL
Hosting country
US
BGP announcement
Yes
TLS
TLSv1.3 · Verified
Certificate issuer
DigiCert Global G2 TLS RSA SHA256 2020 CA1
Certificate remaining
116 days
Certificate SAN
DNS:*.dvla.gov.uk · DNS:dvla.gov.uk

Website information

When was dvla.gov.uk registered?

Domain
dvla.gov.uk
Registration status
Domain registered
Registered
2000-03-06
Registrar
Cloud Next Limited
Expires
2027-03-06
Domain age
27 years
DNSSEC
No
Registry status
active

Similar sites

What sites are similar to dvla.gov.uk?

Website reports in the same category, with nearby monthly visits.

What's in this report

The report starts with a whole-site monthly visit estimate. Search visibility and public site facts follow when they exist.

  • Website traffic is a modeled whole-site estimate, with a source, observation period and confidence.
  • Search visibility is ranking keywords and search traffic, listed separately from whole-site visits.
  • Missing or partial values stay marked in the report.
Data notes →How estimates are produced →Website traffic sources →Claim, correct or hide this report →