Traffic
9.53M
+34.21%MoMEstimated monthly visits
10.29M6.86M3.43M0
Global rank
5,597
Country rank · United States
1,308
Category rank · Universities and Colleges
48
Average visit duration
05:59
Pages per visit
5.99
Bounce rate
29.60%
Search share
31.0%
Traffic sources
- Direct45.9%
- Search31.0%
- Referrals15.8%
- Email3.4%
- Social2.4%
- Generative AI1.1%
- Paid search0.2%
- Display ads0.2%
- Other0.0%
Regions
- United States91.5%
- China1.8%
- Canada0.6%
- India0.5%
- United Kingdom0.4%
See how duke.edu compares with the most visited websites in the world, the fastest growing websites and sites gaining organic search traffic.
Search visibility
Keyword samples
Estimated visitsMonthly searchesVisits ÷ searches
- duke emailBRAND61.95K49.17K126%
- duke libraryBRAND32.89K17.34K190%
- duke universityBRAND32.53K158.09K21%
- duke hubBRAND32.46K19.06K170%
- duke outlookBRAND30.83K25.69K120%
Keyword rankings
Keyword rankings
86.4M
Search estimate
New 1 · Up 2
- Ranking keywords
- 12,400
- Landing pages
- 4
- Search competitors
- 4
- AI citations
- 2
PositionEstimated visits
- google#142M
- gmail#118.2M
- google maps#19.4M
- google drive#14.1M
Full keyword rankings are a Pro feature
Unlock ProSite profile
- HTTP 200
- Email authentication
- Hosting ASN
- HTTP
- 200
- Page size
- 231.3 KiB
- Hosting
- DUKE-INTERCHANGE · AS13371
- Email authentication
- SPF · DMARC quarantine
- TLS
- TLSv1.3 · 27 days
Page and SEOSchema 9
- Final URL
- https://www.duke.edu/
- Title
- Duke University - Fueled by creativity, informed by scholarship
- Description
- Fueled by creativity, informed by scholarship
- Cross-origin redirect
- Yes
- Word count
- 1,515
- Internal / external links
- 128 / 22
- Canonical
- https://www.duke.edu/
- Language
- en-US
- H1 / H2
- 3 / 21
- Images missing alt
- 2 / 28
- Schema
- BreadcrumbList · CollectionPage · EntryPoint · ImageObject · ListItem · Organization · 3 more
- OG / Twitter
- OG · Twitter
- OG locale
- en_US
- Feed / Manifest / AMP
- Feed
Technology and tracking1 tracking
- Technology clues
- WordPress · jQuery
- Tracking clues
- Google Tag Manager
- External script hosts
- alertbar.oit.duke.edu
- Social links
- facebook.com · instagram.com · linkedin.com · x.com · youtube.com · tiktok.com
- Server
- Apache
- Security headers
- 0 / 6
Email and DNS securitySet
- SPF
- Set
- DMARC
- Set · quarantine
- DKIM selectors
- selector1 · selector2 · s1 · s2
- Mail stack
- Microsoft 365
- IPv6
- No AAAA
- Site verification TXT
- Adobe · Atlassian · Facebook · Google · Microsoft
- SOA
- dns-auth-01.oit.duke.edu
- NS
- dns-auth-01.oit.duke.edu. · dns-nc1-01.oit.duke.edu. · dns-auth-02.oit.duke.edu.
- MX
- 10 duke-edu.mail.protection.outlook.com.
Hosting and networkAS13371
- A
- 152.3.70.87 · 152.3.72.243
- Hosting ASN
- AS13371 · 152.3.0.0/16
- Hosting organization
- DUKE-INTERCHANGE - Duke University
- Hosting country
- US
- BGP announcement
- Yes
- Reverse DNS
- www-duke-tel.oit.duke.edu
- TLS
- TLSv1.3 · Verified
- Certificate issuer
- InCommon RSA Server CA 2
- Certificate remaining
- 27 days
- Certificate SAN
- DNS:duke.edu · DNS:www.duke.edu
robots and AI crawlingHTTP 200
- Robots.txt
- 200
- Global Disallow /
- No
- Sitemap
- Index · 2
- AI explicitly disallowed
- 0
- AI explicitly allowed
- 16
Well-known public paths
- Present / checked
- 0 / 5
Website information
- Domain
- duke.edu
- Registration status
- Registration status unconfirmed
Similar sites
Website reports in the same category, with nearby monthly visits.
What's in this report
The report starts with a whole-site monthly visit estimate. Search visibility and public site facts follow when they exist.
- Website traffic is a modeled whole-site estimate, with a source, observation period and confidence.
- Search visibility is ranking keywords and search traffic, listed separately from whole-site visits.
- Missing or partial values stay marked in the report.