Website traffic
How much traffic does draftkings.com get?
22.47M
+67.93%MoMEstimated monthly visits
24.27M16.18M8.09M0
Global rank
1,936
Country rank · United States
448
Category rank · Sports Betting
1
Average visit duration
07:47
Pages per visit
5.70
Bounce rate
42.54%
Domain age
16 years
Search share
16.6%
Sources
Where does draftkings.com's traffic come from?
- Direct52.7%
- Search16.6%
- Display ads13.5%
- Social5.3%
- Paid search4.9%
- Email3.4%
- Referrals3.1%
- Generative AI0.3%
- Other0.2%
Regions
Which countries visit draftkings.com?
- United States90.9%
- Canada6.9%
- Mexico0.2%
- China0.2%
- United Kingdom0.2%
See how draftkings.com compares with the most visited websites in the world, the fastest growing websites and sites gaining organic search traffic.
Search visibility
What keywords send traffic to draftkings.com?
Keyword samples
Estimated visitsMonthly searchesVisits ÷ searches
- draftkingsBRAND572.55K445.57K129%
- draftkings sportsbookBRAND142.91K76.23K188%
- draft kingsBRAND65.58K78.39K84%
- nfl odds65.15K48.23K135%
- elena rybakina41.73K1.02M4%
Keyword rankings
Keyword rankings
86.4M
Search estimate
New 1 · Up 2
- Ranking keywords
- 12,400
- Landing pages
- 4
- Search competitors
- 4
- AI citations
- 2
PositionEstimated visits
- google#142M
- gmail#118.2M
- google maps#19.4M
- google drive#14.1M
Full keyword rankings are a Pro feature
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What does draftkings.com show publicly?
- HTTP 200
- Email authentication
- Hosting ASN
- HTTP
- 200
- Page size
- 691.4 KiB
- Hosting
- AKAMAI-ASN1 Akamai International B.V. · AS20940
- Email authentication
- SPF · DMARC quarantine
- TLS
- TLSv1.3 · 27 days
Page and SEOSchema 3
- Final URL
- https://www.draftkings.com/
- Title
- Bet Online with DraftKings Sportsbook - Online Sports Betting & More
- Description
- Sign up today and bet online legally and securely with DraftKings Sportsbook on mobile and desktop.
- Cross-origin redirect
- Yes
- Word count
- 75
- Internal / external links
- 11 / 0
- Language
- en-us
- H1 / H2
- 0 / 4
- Images missing alt
- 1 / 4
- Schema
- Answer · FAQPage · Question
- Hreflang
- en · x-default
Technology and tracking1 tracking
- Technology clues
- Tailwind · React
- Tracking clues
- Google Tag Manager
- External script hosts
- api.draftkings.com · consent.trustarc.com
- Security headers
- 0 / 6
Email and DNS securitySet
- SPF
- Set
- DMARC
- Set · quarantine
- DKIM selectors
- google · selector1 · k1
- Mail stack
- Microsoft 365
- IPv6
- AAAA present
- Site verification TXT
- Adobe · Apple · Atlassian · DocuSign · Google · OneTrust
- SOA
- a9-66.akam.net
- NS
- a16-67.akam.net. · a1-89.akam.net. · a3-65.akam.net. · 3 more
- MX
- 0 draftkings-com.mail.protection.outlook.com.
Hosting and networkAS20940
- A
- 23.199.56.222 · 23.199.56.203
- AAAA
- 2600:140b:1c00:54::1738:32 · 2600:140b:1c00:54::1738:27
- Hosting ASN
- AS20940 · 23.199.56.0/24
- Hosting organization
- AKAMAI-ASN1 Akamai International B.V.
- Hosting country
- US
- BGP announcement
- Yes
- Reverse DNS
- a23-199-56-222.deploy.static.akamaitechnologies.com
- TLS
- TLSv1.3 · Verified
- Certificate issuer
- YR2
- Certificate remaining
- 27 days
- Certificate SAN
- DNS:about.draftkings.com · DNS:api.draftkings.co.uk · DNS:api.draftkings.com · DNS:casino.draftkings.com · 16 more
Website information
When was draftkings.com registered?
- Domain
- draftkings.com
- Registration status
- Domain registered
- Registered
- 2011-03-13
- Registrar
- GoDaddy.com, LLC
- Expires
- 2033-03-14
- Domain age
- 16 years
- DNSSEC
- No
- Registry status
- client delete prohibited · client renew prohibited · client transfer prohibited · client update prohibited
Similar sites
What sites are similar to draftkings.com?
Website reports in the same category, with nearby monthly visits.
What's in this report
The report starts with a whole-site monthly visit estimate. Search visibility and public site facts follow when they exist.
- Website traffic is a modeled whole-site estimate, with a source, observation period and confidence.
- Search visibility is ranking keywords and search traffic, listed separately from whole-site visits.
- Missing or partial values stay marked in the report.