Website traffic
How much traffic does douban.com get?
50.6M
-13.96%MoMEstimated monthly visits
66.19M44.13M22.06M0
Global rank
536
Country rank · China
22
Category rank · Arts and Entertainment
7
Average visit duration
05:04
Pages per visit
8.40
Bounce rate
29.48%
Domain age
22 years
Search share
34.0%
Sources
Where does douban.com's traffic come from?
- Direct56.7%
- Search34.0%
- Referrals4.5%
- Social3.0%
- Display ads1.4%
- Generative AI0.2%
- Email0.1%
- Paid search0.0%
- Other0.0%
Regions
Which countries visit douban.com?
- China79.1%
- United States6.8%
- Hong Kong SAR China3.8%
- Taiwan3.2%
- Singapore0.9%
See how douban.com compares with the most visited websites in the world, the fastest growing websites and sites gaining organic search traffic.
Search visibility
What keywords send traffic to douban.com?
Keyword rankings
Keyword rankings
86.4M
Search estimate
New 1 · Up 2
- Ranking keywords
- 12,400
- Landing pages
- 4
- Search competitors
- 4
- AI citations
- 2
PositionEstimated visits
- google#142M
- gmail#118.2M
- google maps#19.4M
- google drive#14.1M
Full keyword rankings are a Pro feature
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What does douban.com show publicly?
- HTTP 200
- Email authentication
- Hosting ASN
- HTTP
- 200
- Page size
- 91.3 KiB
- Hosting
- TENCENT-NET-AP · AS45090
- Email authentication
- SPF
- TLS
- TLSv1.2 · 79 days
Page and SEO
- Final URL
- https://www.douban.com/
- Title
- 豆瓣
- Description
- 提供图书、电影、音乐唱片的推荐、评论和价格比较，以及城市独特的文化生活。
- Cross-origin redirect
- Yes
- Word count
- 2,417
- Internal / external links
- 324 / 8
- Language
- zh-cmn-Hans
- H1 / H2
- 1 / 24
- Images missing alt
- 29 / 66
Technology and tracking2 tracking
- Technology clues
- jQuery
- Tracking clues
- Google Analytics · Matomo
- External script hosts
- img3.doubanio.com · asset.doubanio.com
- Server
- dae
- Security headers
- 1 / 6
- Cookie
- 2（Secure 0）
Email and DNS securitySet
- SPF
- Set
- DMARC
- Not found
- DKIM selectors
- Not found
- IPv6
- No AAAA
- SOA
- ns3.dnsv4.com
- NS
- ns3.dnsv4.com. · ns4.dnsv4.com.
- MX
- 10 mx1.feishu.cn. · 20 mx2.feishu.cn. · 30 mx3.feishu.cn.
Hosting and networkAS45090
- A
- 140.143.177.206 · 81.70.124.99 · 120.53.130.158
- Hosting ASN
- AS45090 · 140.143.176.0/22
- Hosting organization
- TENCENT-NET-AP - Shenzhen Tencent Computer Systems Company Limited
- Hosting country
- CN
- BGP announcement
- Yes
- TLS
- TLSv1.2 · Verified
- Certificate issuer
- YR2
- Certificate remaining
- 79 days
- Certificate SAN
- DNS:*.douban.com · DNS:*.doubanio.com · DNS:*.douc.cc · DNS:douban.com · 2 more
robots and AI crawlingHTTP 200
- Robots.txt
- 200
- Global Disallow /
- Yes
- Sitemap
- Index · 8,330
- AI explicitly disallowed
- 0
- AI explicitly allowed
- 0
Well-known public paths1 hits
- Present / checked
- 1 / 5
- /ads.txt
- Present · 22.9 KiB
Website information
When was douban.com registered?
- Domain
- douban.com
- Registration status
- Domain registered
- Registered
- 2004-09-19
- Registrar
- Alibaba Cloud Computing (Beijing) Co., Ltd.
- Expires
- 2027-09-19
- Domain age
- 22 years
- DNSSEC
- No
- Registry status
- active
Similar sites
What sites are similar to douban.com?
Website reports in the same category, with nearby monthly visits.
What's in this report
The report starts with a whole-site monthly visit estimate. Search visibility and public site facts follow when they exist.
- Website traffic is a modeled whole-site estimate, with a source, observation period and confidence.
- Search visibility is ranking keywords and search traffic, listed separately from whole-site visits.
- Missing or partial values stay marked in the report.