Traffic
143.92K
-20.82%MoMEstimated monthly visits
225.45K150.3K75.15K0
Global rank
300,432
Country rank · United Kingdom
20,871
Category rank · Travel and Tourism
438
Average visit duration
00:58
Pages per visit
1.86
Bounce rate
54.73%
Domain age
27 years
Search share
75.9%
Traffic sources
- Search75.9%
- Direct11.5%
- Referrals5.5%
- Social4.3%
- Generative AI1.3%
- Paid search1.2%
- Display ads0.1%
- Email0.1%
- Other0.1%
Regions
- United Kingdom53.4%
- United States11.4%
- Ireland8.7%
- Netherlands2.3%
- Canada2.2%
See how discovernorthernireland.com compares with the most visited websites in the world, the fastest growing websites and sites gaining organic search traffic.
Search visibility
Keyword samples
Estimated visitsMonthly searchesVisits ÷ searches
- northern irelandBRAND2.71K79.29K3%
- belfast1.99K143.84K1%
- portadown36010.71K3%
- dunluce castle3004.71K6%
- knockagh23024096%
Keyword rankings
Keyword rankings
86.4M
Search estimate
New 1 · Up 2
- Ranking keywords
- 12,400
- Landing pages
- 4
- Search competitors
- 4
- AI citations
- 2
PositionEstimated visits
- google#142M
- gmail#118.2M
- google maps#19.4M
- google drive#14.1M
Full keyword rankings are a Pro feature
Unlock ProSite profile
- HTTP 200
- Email authentication
- Hosting ASN
- HTTP
- 200
- Page size
- 2.0 MiB
- Hosting
- AKAMAI-ASN1 Akamai International B.V. · AS20940
- Email authentication
- SPF · DMARC reject
- TLS
- TLSv1.3 · 68 days
Page and SEO
- Final URL
- https://discovernorthernireland.com/
- Title
- Welcome to Northern Ireland | Official site for Tourism NI
- Description
- Discover unique and memorable destinations in Northern Ireland. Find useful links, travel advice and itineraries covering the Giant's Causeway, Titanic Belfast, Dark Hedges, Dunluce Castle & more.
- Cross-origin redirect
- No
- Word count
- 3,712
- Internal / external links
- 113 / 4
- Canonical
- https://discovernorthernireland.com/
- Language
- en-us
- H1 / H2
- 1 / 78
- Images missing alt
- 4 / 135
- OG / Twitter
- OG · Twitter
- OG locale
- en_us
Technology and tracking3 tracking
- Technology clues
- WordPress
- Tracking clues
- Google Tag Manager · Google Analytics · Google Ads
- External script hosts
- unpkg.com · player.vimeo.com · starling.crowdriff.com
- Social links
- facebook.com · instagram.com · youtube.com · tiktok.com
- Security headers
- 2 / 6
- HSTS / CSP
- HSTS
Email and DNS securitySet
- SPF
- Set
- DMARC
- Set · reject
- MTA-STS / BIMI
- MTA-STS
- DKIM selectors
- s1 · s2
- Mail stack
- Microsoft 365
- IPv6
- AAAA present
- Site verification TXT
- Facebook · Google · Microsoft
- SOA
- dns1.registrar-servers.com
- NS
- dns1.registrar-servers.com. · dns2.registrar-servers.com.
- MX
- 10 discovernorthernireland-com.mail.protection.outlook.com.
Hosting and networkAS20940
- A
- 2.21.1.97 · 2.21.1.114
- AAAA
- 2600:140b:6c00:7e::17c7:386c · 2600:140b:6c00:7e::17c7:3860
- Hosting ASN
- AS20940 · 2.21.1.0/24
- Hosting organization
- AKAMAI-ASN1 Akamai International B.V.
- Hosting country
- NL
- BGP announcement
- Yes
- Reverse DNS
- a2-21-1-97.deploy.static.akamaitechnologies.com
- TLS
- TLSv1.3 · Verified
- Certificate issuer
- YE1
- Certificate remaining
- 68 days
- Certificate SAN
- DNS:discovernorthernireland.com
robots and AI crawlingHTTP 200
- Robots.txt
- 200
- Global Disallow /
- No
- Sitemap
- URL set · 5,616
- AI explicitly disallowed
- 0
- AI explicitly allowed
- 16
Well-known public paths
- Present / checked
- 0 / 5
Website information
- Domain
- discovernorthernireland.com
- Registration status
- Domain registered
- Registered
- 2000-02-28
- Registrar
- NameCheap, Inc.
- Expires
- 2029-02-28
- Domain age
- 27 years
- DNSSEC
- No
- Registry status
- client transfer prohibited
Similar sites
Website reports in the same category, with nearby monthly visits.
What's in this report
The report starts with a whole-site monthly visit estimate. Search visibility and public site facts follow when they exist.
- Website traffic is a modeled whole-site estimate, with a source, observation period and confidence.
- Search visibility is ranking keywords and search traffic, listed separately from whole-site visits.
- Missing or partial values stay marked in the report.