Website traffic
How much traffic does directline.com get?
837.73K
-10.16%MoMEstimated monthly visits
1.01M671.35K335.68K0
Global rank
46,383
Country rank · United Kingdom
1,593
Category rank · Insurance
14
Average visit duration
05:25
Pages per visit
5.88
Bounce rate
37.16%
Domain age
29 years
Search share
23.5%
Sources
Where does directline.com's traffic come from?
- Direct34.9%
- Search23.5%
- Display ads18.4%
- Paid search11.1%
- Referrals6.2%
- Email3.6%
- Social1.9%
- Generative AI0.4%
- Other0.0%
Regions
Which countries visit directline.com?
- United Kingdom97.2%
- United States1.1%
- Czechia0.3%
- Spain0.2%
- Australia0.2%
See how directline.com compares with the most visited websites in the world, the fastest growing websites and sites gaining organic search traffic.
Search visibility
What keywords send traffic to directline.com?
Keyword samples
Estimated visitsMonthly searchesVisits ÷ searches
- direct lineBRAND32.91K32.52K101%
- car insuranceBRAND15.11K2.11M1%
- direct line car insuranceBRAND11.02K10.91K101%
- directlineBRAND9.59K11.45K84%
- direct line loginBRAND4.93K3.16K156%
Keyword rankings
Keyword rankings
86.4M
Search estimate
New 1 · Up 2
- Ranking keywords
- 12,400
- Landing pages
- 4
- Search competitors
- 4
- AI citations
- 2
PositionEstimated visits
- google#142M
- gmail#118.2M
- google maps#19.4M
- google drive#14.1M
Full keyword rankings are a Pro feature
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What does directline.com show publicly?
- HTTP 200
- Email authentication
- Hosting ASN
- HTTP
- 200
- Page size
- 107.4 KiB
- Hosting
- AMAZON-02 · AS16509
- Email authentication
- SPF · DMARC reject
- TLS
- TLSv1.3 · 107 days
Page and SEOSchema 23
- Final URL
- https://www.directline.com/
- Title
- Direct Line | UK Insurance Quotes, Claims & Support
- Description
- Direct Line offers UK insurance quotes, support and claims help for personal and business customers. Find car, home, pet and business cover online.
- Cross-origin redirect
- Yes
- Word count
- 659
- Internal / external links
- 40 / 35
- Canonical
- https://www.directline.com/
- Language
- en
- H1 / H2
- 0 / 0
- Images missing alt
- 15 / 29
- Schema
- Brand · ContactPoint · Corporation · Country · EntryPoint · FinancialProduct · 17 more
- OG / Twitter
- OG · Twitter
Technology and tracking1 tracking
- Technology clues
- Bootstrap
- Tracking clues
- Google Ads
- External script hosts
- widget.trustpilot.com · fast.wistia.net · tags.tiqcdn.com
- Social links
- x.com · facebook.com · youtube.com · instagram.com
- Server
- Apache/2.4.66 (Unix) OpenSSL/3.5.5
- Security headers
- 3 / 6
- HSTS / CSP
- HSTS
Email and DNS securitySet
- SPF
- Set
- DMARC
- Set · reject
- DKIM selectors
- selector1
- Mail stack
- Microsoft 365
- IPv6
- No AAAA
- Site verification TXT
- Facebook · Google · Microsoft
- SOA
- ns-1999.awsdns-57.co.uk
- NS
- ns-1452.awsdns-53.org. · ns-1999.awsdns-57.co.uk. · ns-297.awsdns-37.com. · 1 more
- MX
- 5 directline-com.mail.protection.outlook.com.
Hosting and networkAS16509
- A
- 54.155.178.58 · 52.16.235.118 · 99.80.45.194
- Hosting ASN
- AS16509 · 54.155.0.0/16
- Hosting organization
- AMAZON-02 - Amazon.com, Inc.
- Hosting country
- US
- BGP announcement
- Yes
- Reverse DNS
- ec2-54-155-178-58.eu-west-1.compute.amazonaws.com
- TLS
- TLSv1.3 · Verified
- Certificate issuer
- GlobalSign RSA OV SSL CA 2018
- Certificate remaining
- 107 days
- Certificate SAN
- DNS:www.directline.com · DNS:pet.churchill.com · DNS:live.privilege.com · DNS:mo-staging.directline.com · 16 more
robots and AI crawlingHTTP 200
- Robots.txt
- 200
- Global Disallow /
- No
- Sitemap
- Index · 2
- AI explicitly disallowed
- 0
- AI explicitly allowed
- 0
Well-known public paths
- Present / checked
- 0 / 5
Website information
When was directline.com registered?
- Domain
- directline.com
- Registration status
- Domain registered
- Registered
- 1997-06-02
- Registrar
- MarkMonitor Inc.
- Expires
- 2027-06-01
- Domain age
- 29 years
- DNSSEC
- No
- Registry status
- client delete prohibited · client transfer prohibited · client update prohibited
Similar sites
What sites are similar to directline.com?
Website reports in the same category, with nearby monthly visits.
What's in this report
The report starts with a whole-site monthly visit estimate. Search visibility and public site facts follow when they exist.
- Website traffic is a modeled whole-site estimate, with a source, observation period and confidence.
- Search visibility is ranking keywords and search traffic, listed separately from whole-site visits.
- Missing or partial values stay marked in the report.