Traffic
540.44K
+15.29%MoMEstimated monthly visits
583.68K389.12K194.56K0
Global rank
66,308
Country rank · United Kingdom
2,306
Category rank · Government
31
Average visit duration
04:05
Pages per visit
6.08
Bounce rate
38.68%
Domain age
26 years
Search share
18.6%
Traffic sources
- Direct59.0%
- Search18.6%
- Referrals14.9%
- Email4.4%
- Social2.2%
- Generative AI0.4%
- Display ads0.3%
- Paid search0.2%
- Other0.1%
Regions
- United Kingdom98.3%
- United States1.7%
See how direct.gov.uk compares with the most visited websites in the world, the fastest growing websites and sites gaining organic search traffic.
Search visibility
Keyword samples
Estimated visitsMonthly searchesVisits ÷ searches
- cms login3.05K11.05K28%
- child maintenance login1.99K2.34K85%
- child maintenance1.95K6.82K29%
- cms1.15K293.18K0%
- child maintenance service8003.34K24%
Keyword rankings
Keyword rankings
86.4M
Search estimate
New 1 · Up 2
- Ranking keywords
- 12,400
- Landing pages
- 4
- Search competitors
- 4
- AI citations
- 2
PositionEstimated visits
- google#142M
- gmail#118.2M
- google maps#19.4M
- google drive#14.1M
Full keyword rankings are a Pro feature
Unlock ProSite profile
- HTTP 200
- Email authentication
- Hosting ASN
- HTTP
- 200
- Page size
- 83.5 KiB
- Hosting
- FASTLY · AS54113
- Email authentication
- SPF · DMARC reject
- TLS
- TLSv1.3 · 79 days
Page and SEO
- Final URL
- https://www.gov.uk/
- Title
- Welcome to GOV.UK
- Description
- GOV.UK - The best place to find government services and information.
- Cross-origin redirect
- Yes
- Word count
- 810
- Internal / external links
- 56 / 1
- Canonical
- https://www.gov.uk/
- Language
- en
- H1 / H2
- 1 / 13
- Images missing alt
- 4 / 4
- OG / Twitter
- OG
Technology and tracking
- Server
- nginx
- Security headers
- 6 / 6
- HSTS / CSP
- HSTS · CSP
- Alt-Svc
- Set
Email and DNS securitySet
- SPF
- Set
- DMARC
- Set · reject
- DKIM selectors
- Not found
- IPv6
- No AAAA
- Site verification TXT
- SOA
- ns-cloud-e1.googledomains.com
- NS
- ns-cloud-e1.googledomains.com. · ns-cloud-e2.googledomains.com. · ns-cloud-e3.googledomains.com. · 1 more
Hosting and networkAS54113
- A
- 151.101.64.144 · 151.101.128.144 · 151.101.0.144 · 151.101.192.144
- Hosting ASN
- AS54113 · 151.101.64.0/22
- Hosting organization
- FASTLY - Fastly, Inc.
- Hosting country
- US
- BGP announcement
- Yes
- TLS
- TLSv1.3 · Not verified
- Certificate issuer
- GlobalSign RSA OV SSL CA 2018
- Certificate remaining
- 79 days
- Certificate SAN
- DNS:www.gov.uk · DNS:*.businesslink.gov.uk · DNS:*.direct.gov.uk · DNS:*.publishing.service.gov.uk · 9 more
Website information
- Domain
- direct.gov.uk
- Registration status
- Domain registered
- Registered
- 2001-03-30
- Registrar
- Jisc Services Limited
- Expires
- 2028-03-30
- Domain age
- 26 years
- DNSSEC
- No
- Registry status
- server update prohibited · server delete prohibited
Similar sites
Website reports in the same category, with nearby monthly visits.
What's in this report
The report starts with a whole-site monthly visit estimate. Search visibility and public site facts follow when they exist.
- Website traffic is a modeled whole-site estimate, with a source, observation period and confidence.
- Search visibility is ranking keywords and search traffic, listed separately from whole-site visits.
- Missing or partial values stay marked in the report.