Website traffic
How much traffic does dia.govt.nz get?
345.96K
-8.92%MoMEstimated monthly visits
410.24K273.49K136.75K0
Global rank
110,439
Country rank · New Zealand
533
Category rank · Law and Government
1
Average visit duration
03:39
Pages per visit
4.53
Bounce rate
32.92%
Domain age
29 years
Search share
26.0%
Sources
Where does dia.govt.nz's traffic come from?
- Direct50.6%
- Search26.0%
- Referrals13.7%
- Social4.4%
- Display ads3.3%
- Email1.6%
- Generative AI0.3%
- Other0.0%
- Paid search0.0%
Regions
Which countries visit dia.govt.nz?
- New Zealand86.6%
- United States2.9%
- Australia2.2%
- United Kingdom0.7%
- India0.6%
See how dia.govt.nz compares with the most visited websites in the world, the fastest growing websites and sites gaining organic search traffic.
Search visibility
What keywords send traffic to dia.govt.nz?
Keyword samples
Estimated visitsMonthly searchesVisits ÷ searches
- bdm1.19K30.79K4%
- births deaths and marriages nz8001.23K65%
- internal affairs67013.52K5%
- daylight savings60097.3K1%
- diaBRAND540276.38K0%
Keyword rankings
Keyword rankings
86.4M
Search estimate
New 1 · Up 2
- Ranking keywords
- 12,400
- Landing pages
- 4
- Search competitors
- 4
- AI citations
- 2
PositionEstimated visits
- google#142M
- gmail#118.2M
- google maps#19.4M
- google drive#14.1M
Full keyword rankings are a Pro feature
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What does dia.govt.nz show publicly?
- HTTP 200
- Email authentication
- Hosting ASN
- DNSSEC
- HTTP
- 200
- Page size
- 17.9 KiB
- Hosting
- INCAPSULA · AS19551
- Email authentication
- SPF · DMARC reject
- TLS
- TLSv1.3 · 80 days
Page and SEO
- Final URL
- https://www.dia.govt.nz/
- Title
- The Department of Internal Affairs Te Tari Taiwhenua - dia.govt.nz
- Description
- Services provided include passports, citizenship and birth, death and marriage registration, lottery and community grants, charities registration, gambling and censorship regulation, internet safety, antispam, local government, ethnic affairs, support services to the executive, and information and communication technology services for all of government.
- Cross-origin redirect
- Yes
- Word count
- 484
- Internal / external links
- 48 / 17
- Language
- en-NZ
- H1 / H2
- 1 / 3
- Images missing alt
- 0 / 2
Technology and tracking2 tracking
- Tracking clues
- Google Tag Manager · Google Analytics
- External script hosts
- googletagmanager.com
- Security headers
- 5 / 6
- HSTS / CSP
- HSTS · CSP
- Cookie
- 2（Secure 2）
Email and DNS securitySet
- SPF
- Set
- DMARC
- Set · reject
- DKIM selectors
- selector1 · selector2
- IPv6
- No AAAA
- DNSSEC
- DNSKEY · AD
- Site verification TXT
- Atlassian · Google · Microsoft
- SOA
- ns1.digital.govt.nz
- NS
- ns1.digital.govt.nz. · ns2.digital.govt.nz. · ns3.digital.govt.nz. · 2 more
- MX
- 10 mx1.nz.smxemail.com. · 20 mx2.nz.smxemail.com.
Hosting and networkAS19551
- A
- 185.11.124.136 · 192.230.64.136
- Hosting ASN
- AS19551 · 185.11.124.0/24
- Hosting organization
- INCAPSULA - Incapsula Inc
- Hosting country
- US
- BGP announcement
- Yes
- TLS
- TLSv1.3 · Verified
- Certificate issuer
- GlobalSign Atlas R46 DV TLS CA 2026 Q3
- Certificate remaining
- 80 days
- Certificate SAN
- DNS:pfloans.provident.com · DNS:pfnet.provident.com · DNS:provident.com · DNS:wellingtonfl.gov · 15 more
robots and AI crawlingHTTP 200
- Robots.txt
- 200
- Global Disallow /
- No
- Sitemap
- URL set · 1,000
- AI explicitly disallowed
- 0
- AI explicitly allowed
- 0
Well-known public paths
- Present / checked
- 0 / 5
Website information
When was dia.govt.nz registered?
- Domain
- dia.govt.nz
- Registration status
- Domain registered
- Registered
- 1997-05-27
- Registrar
- Public Service Commission
- Domain age
- 29 years
- Registry status
- ok
Similar sites
What sites are similar to dia.govt.nz?
Website reports in the same category, with nearby monthly visits.
What's in this report
The report starts with a whole-site monthly visit estimate. Search visibility and public site facts follow when they exist.
- Website traffic is a modeled whole-site estimate, with a source, observation period and confidence.
- Search visibility is ranking keywords and search traffic, listed separately from whole-site visits.
- Missing or partial values stay marked in the report.