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defra.gov.uk

defra.gov.uk had about 285.99K visits in September 2026, down 6.42% from August; most traffic is direct.

Department for Environment, Food & Rural Affairs - GOV.UK

Website traffic

How much traffic does defra.gov.uk get?

285.99K

-6.42%MoMEstimated monthly visits
789344.11K229.41K114.7K0
Global rank

148,385

Country rank · United Kingdom

7,845

Category rank · Government

188

Average visit duration

01:47

Pages per visit

3.06

Bounce rate

46.24%

Domain age

25 years

Search share

31.0%

Sources

Where does defra.gov.uk's traffic come from?

  • Direct
    56.1%
  • Search
    31.0%
  • Referrals
    6.3%
  • Display ads
    3.1%
  • Social
    1.4%
  • Generative AI
    1.3%
  • Email
    0.8%
  • Other
    0.0%
  • Paid search
    0.0%

Regions

Which countries visit defra.gov.uk?

  • United Kingdom
    72.6%
  • United States
    4.8%
  • Taiwan
    4.1%
  • Vietnam
    4.0%
  • Australia
    0.9%

See how defra.gov.uk compares with the most visited websites in the world, the fastest growing websites and sites gaining organic search traffic.

Search visibility

What keywords send traffic to defra.gov.uk?

Keyword samples

Estimated visitsMonthly searchesVisits ÷ searches
  1. magic maps8501.28K66%
  2. map77010.51M0%
  3. propalin - phenylpropanolamine syrup 40 mg/ml [uk datasheet for dogs]. vetoquinol uk ltd; 2022.720380190%
  4. forecast680209.95K0%
  5. air quality52047.8K1%

Keyword rankings

Keyword rankings

Example · google.comUnited States · English

86.4M

Search estimate

New 1 · Up 2

Ranking keywords
12,400
Landing pages
4
Search competitors
4
AI citations
2
PositionEstimated visits
  1. google#142M
  2. gmail#118.2M
  3. google maps#19.4M
  4. google drive#14.1M

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Baidu rank

Site profile

What does defra.gov.uk show publicly?

  • HTTP 200
  • Email authentication
  • Hosting ASN
HTTP
200
Page size
142.7 KiB
Hosting
FASTLY · AS54113
Email authentication
SPF · DMARC reject
TLS
TLSv1.3 · 80 days
Page and SEOSchema 5
Title
Department for Environment, Food & Rural Affairs - GOV.UK
Description
We are responsible for improving and protecting the environment. We aim to grow a green economy and sustain thriving rural communities. We also support our world-leading food, farming and fishing industries. Defra is a ministerial department, supported by 36 agencies and public bodies .
Cross-origin redirect
Yes
Word count
1,553
Internal / external links
120 / 8
Canonical
https://www.gov.uk/government/organisations/department-for-environment-food-rural-affairs
Language
en
H1 / H2
1 / 20
Images missing alt
25 / 25
Schema
BreadcrumbList · GovernmentOrganization · ListItem · SearchAction · WebPage
OG / Twitter
OG · Twitter
Feed / Manifest / AMP
Feed
Technology and tracking
Social links
x.com · facebook.com · linkedin.com · instagram.com · instagram.com · youtube.com · x.com
Server
nginx
Security headers
6 / 6
HSTS / CSP
HSTS · CSP
Alt-Svc
Set
Email and DNS securitySet
SPF
Set
DMARC
Set · reject
MTA-STS / BIMI
MTA-STS
DKIM selectors
selector1 · selector2 · s1 · s2
Mail stack
Microsoft 365
IPv6
No AAAA
Site verification TXT
Apple · Atlassian · Microsoft
SOA
ns-669.awsdns-19.net
NS
ns-1461.awsdns-54.org. · ns-1869.awsdns-41.co.uk. · ns-292.awsdns-36.com. · 1 more
MX
0 defra-gov-uk.mail.protection.outlook.com.
Hosting and networkAS54113
A
151.101.128.144 · 151.101.64.144 · 151.101.192.144 · 151.101.0.144
Hosting ASN
AS54113 · 151.101.128.0/22
Hosting organization
FASTLY - Fastly, Inc.
Hosting country
US
BGP announcement
Yes
TLS
TLSv1.3 · Not verified
Certificate issuer
GlobalSign RSA OV SSL CA 2018
Certificate remaining
80 days
Certificate SAN
DNS:www.gov.uk · DNS:*.businesslink.gov.uk · DNS:*.direct.gov.uk · DNS:*.publishing.service.gov.uk · 9 more

Website information

When was defra.gov.uk registered?

Domain
defra.gov.uk
Registration status
Domain registered
Registered
2001-06-18
Registrar
British Telecommunications Public Limited Company
Expires
2027-06-18
Domain age
25 years
DNSSEC
No
Registry status
server update prohibited · server delete prohibited

Similar sites

What sites are similar to defra.gov.uk?

Website reports in the same category, with nearby monthly visits.

What's in this report

The report starts with a whole-site monthly visit estimate. Search visibility and public site facts follow when they exist.

  • Website traffic is a modeled whole-site estimate, with a source, observation period and confidence.
  • Search visibility is ranking keywords and search traffic, listed separately from whole-site visits.
  • Missing or partial values stay marked in the report.
Data notes →How estimates are produced →Website traffic sources →Claim, correct or hide this report →