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defence.gov.au

defence.gov.au had about 1.03M visits in September 2026, up 5.09% from August; most traffic is direct.

Rearmament milestone achieved in Northern Australia

Website traffic

How much traffic does defence.gov.au get?

1.03M

+5.09%MoMEstimated monthly visits
7891.18M789.29K394.64K0
Global rank

53,645

Country rank · Australia

1,116

Category rank · Government

40

Average visit duration

02:01

Pages per visit

2.92

Bounce rate

47.37%

Search share

33.6%

Sources

Where does defence.gov.au's traffic come from?

  • Direct
    55.6%
  • Search
    33.6%
  • Social
    4.2%
  • Referrals
    3.7%
  • Email
    2.0%
  • Generative AI
    0.8%
  • Display ads
    0.1%
  • Paid search
    0.0%
  • Other
    0.0%

Regions

Which countries visit defence.gov.au?

  • Australia
    84.9%
  • Japan
    1.5%
  • Singapore
    1.4%
  • China
    1.3%
  • United States
    1.3%

See how defence.gov.au compares with the most visited websites in the world, the fastest growing websites and sites gaining organic search traffic.

Search visibility

What keywords send traffic to defence.gov.au?

Keyword samples

Estimated visitsMonthly searchesVisits ÷ searches
  1. dreams defence6.93K8.8K79%
  2. adf dreams4.31K3.92K110%
  3. defence dreams3.55K4.09K87%
  4. dreams2.33K63.15K4%
  5. andrew hastie1.52K19.54K8%

Keyword rankings

Keyword rankings

Example · google.comUnited States · English

86.4M

Search estimate

New 1 · Up 2

Ranking keywords
12,400
Landing pages
4
Search competitors
4
AI citations
2
PositionEstimated visits
  1. google#142M
  2. gmail#118.2M
  3. google maps#19.4M
  4. google drive#14.1M

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Baidu rank

Site profile

What does defence.gov.au show publicly?

Partially available
  • Email authentication
  • Hosting ASN
Hosting
AMAZON-02 · AS16509
Email authentication
SPF · DMARC reject
TLS
TLSv1.3 · 40 days
Email and DNS securitySet
SPF
Set
DMARC
Set · reject
DKIM selectors
Not found
IPv6
No AAAA
Site verification TXT
Adobe
SOA
actns01.defence.gov.au
NS
nactns01.defence.gov.au. · actns01.defence.gov.au.
MX
10 nactmail.defence.gov.au. · 10 actmail.defence.gov.au.
Hosting and networkAS16509
A
54.252.75.26 · 54.206.239.18 · 13.236.242.190
Hosting ASN
AS16509 · 54.252.0.0/17
Hosting organization
AMAZON-02 - Amazon.com, Inc.
Hosting country
US
BGP announcement
Yes
Reverse DNS
ec2-54-252-75-26.ap-southeast-2.compute.amazonaws.com
TLS
TLSv1.3 · Verified
Certificate issuer
YR2
Certificate remaining
40 days
Certificate SAN
DNS:defence.gov.au

Website information

Domain
defence.gov.au
Registration status
Domain registered
Registrar
Department of Finance
Registry status
clientDeleteProhibited · serverDeleteProhibited · serverRenewProhibited · serverTransferProhibited

Similar sites

What sites are similar to defence.gov.au?

Website reports in the same category, with nearby monthly visits.

What's in this report

The report starts with a whole-site monthly visit estimate. Search visibility and public site facts follow when they exist.

  • Website traffic is a modeled whole-site estimate, with a source, observation period and confidence.
  • Search visibility is ranking keywords and search traffic, listed separately from whole-site visits.
  • Missing or partial values stay marked in the report.
Data notes →How estimates are produced →Website traffic sources →Claim, correct or hide this report →