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decathlon.com.au

decathlon.com.au had about 717.66K visits in September 2026, down 28.42% from August; the top source is search.

DECATHLON® Australia | Australia's Premier Outdoor & Sporting Goods Store

Website traffic

How much traffic does decathlon.com.au get?

717.66K

-28.42%MoMEstimated monthly visits
7891.1M736.4K368.2K0
Global rank

55,309

Country rank · Australia

1,000

Category rank · Sports

16

Average visit duration

02:23

Pages per visit

5.05

Bounce rate

36.23%

Search share

43.8%

Sources

Where does decathlon.com.au's traffic come from?

  • Search
    43.8%
  • Direct
    31.7%
  • Paid search
    12.2%
  • Referrals
    4.2%
  • Social
    3.2%
  • Display ads
    2.9%
  • Generative AI
    1.5%
  • Email
    0.4%
  • Other
    0.0%

Regions

Which countries visit decathlon.com.au?

  • Australia
    85.8%
  • United States
    3.9%
  • India
    1.0%
  • Netherlands
    0.6%
  • Vietnam
    0.6%

See how decathlon.com.au compares with the most visited websites in the world, the fastest growing websites and sites gaining organic search traffic.

Search visibility

What keywords send traffic to decathlon.com.au?

Keyword samples

Estimated visitsMonthly searchesVisits ÷ searches
  1. decathlonBRAND22.33K2.9M1%
  2. decathlon australiaBRAND4.58K5.21K88%
  3. winter jacket sale2.92K1.77M0%
  4. decathalon1.66K36.03K5%
  5. deca5hlon1.36K19.37K7%

Keyword rankings

Keyword rankings

Example · google.comUnited States · English

86.4M

Search estimate

New 1 · Up 2

Ranking keywords
12,400
Landing pages
4
Search competitors
4
AI citations
2
PositionEstimated visits
  1. google#142M
  2. gmail#118.2M
  3. google maps#19.4M
  4. google drive#14.1M

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Baidu rank

Site profile

What does decathlon.com.au show publicly?

  • HTTP 200
  • Email authentication
  • Hosting ASN
HTTP
200
Page size
1.9 MiB
Hosting
CLOUDFLARENET · AS13335
Email authentication
SPF · DMARC reject
TLS
TLSv1.3 · 80 days
Page and SEOSchema 3
Title
DECATHLON® Australia | Australia's Premier Outdoor & Sporting Goods Store
Description
Decathlon offers affordable sportswear, shoes & gear for over 100 sports. Shop online with free 1h Click & Collect.
Cross-origin redirect
Yes
Word count
0
Internal / external links
0 / 0
Canonical
https://www.decathlon.com.au/
Language
en-AU
H1 / H2
0 / 0
Images missing alt
0 / 0
Schema
ContactPoint · Organization · PostalAddress
Hreflang
x-default · en-AU
OG / Twitter
OG
Feed / Manifest / AMP
Manifest
Technology and tracking2 tracking
Technology clues
Next.js · Contentful · Cloudflare · React · PayPal
Tracking clues
Google Tag Manager · Cloudflare Web Analytics
External script hosts
static.cloudflareinsights.com
Server
cloudflare
Security headers
4 / 6
HSTS / CSP
HSTS
Alt-Svc
Set
Cookie
1（Secure 1）
Email and DNS securitySet
SPF
Set
DMARC
Set · reject
DKIM selectors
Not found
Mail stack
Google Workspace
IPv6
No AAAA
Site verification TXT
Atlassian · Google
SOA
udns1.cscdns.net
NS
udns1.cscdns.net. · udns2.cscdns.uk.
MX
10 aspmx.l.google.com. · 20 alt1.aspmx.l.google.com. · 20 alt2.aspmx.l.google.com. · 4 more
Hosting and networkAS13335
A
104.18.10.148 · 104.18.11.148
Hosting ASN
AS13335 · 104.18.0.0/20
Hosting organization
CLOUDFLARENET - Cloudflare, Inc.
Hosting country
US
BGP announcement
Yes
TLS
TLSv1.3 · Verified
Certificate issuer
WE1
Certificate remaining
80 days
Certificate SAN
DNS:decathlon.com.au
robots and AI crawlingHTTP 200
Robots.txt
200
Global Disallow /
No
Sitemap
URL set · 2,457
AI explicitly disallowed
0
AI explicitly allowed
16
Well-known public paths
Present / checked
0 / 5

Website information

Domain
decathlon.com.au
Registration status
Domain registered
Registrar
Corporation Service Company (Aust) Pty Ltd
Registry status
serverDeleteProhibited · serverRenewProhibited · serverTransferProhibited · serverUpdateProhibited

Similar sites

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Website reports in the same category, with nearby monthly visits.

What's in this report

The report starts with a whole-site monthly visit estimate. Search visibility and public site facts follow when they exist.

  • Website traffic is a modeled whole-site estimate, with a source, observation period and confidence.
  • Search visibility is ranking keywords and search traffic, listed separately from whole-site visits.
  • Missing or partial values stay marked in the report.
Data notes →How estimates are produced →Website traffic sources →Claim, correct or hide this report →