Website traffic
How much traffic does decathlon.com get?
6.27M
-14.95%MoMEstimated monthly visits
8.16M5.44M2.72M0
Global rank
8,777
Country rank · France
968
Category rank · Sports
19
Average visit duration
01:04
Pages per visit
3.21
Bounce rate
34.84%
Domain age
31 years
Search share
8.9%
Sources
Where does decathlon.com's traffic come from?
- Direct38.0%
- Referrals27.5%
- Email20.4%
- Search8.9%
- Social2.0%
- Paid search1.3%
- Other0.9%
- Generative AI0.5%
- Display ads0.4%
Regions
Which countries visit decathlon.com?
- France21.7%
- United States10.4%
- Italy8.9%
- Spain7.5%
- India4.7%
See how decathlon.com compares with the most visited websites in the world, the fastest growing websites and sites gaining organic search traffic.
Search visibility
What keywords send traffic to decathlon.com?
Keyword samples
Estimated visitsMonthly searchesVisits ÷ searches
- decathlonBRAND152.5K2.9M5%
- decathalon4.13K36.03K12%
- 迪卡侬3.31K9.22K36%
- decatlon2.84K144.11K2%
- decathlon dublinBRAND2.6K2.68K97%
Keyword rankings
Keyword rankings
86.4M
Search estimate
New 1 · Up 2
- Ranking keywords
- 12,400
- Landing pages
- 4
- Search competitors
- 4
- AI citations
- 2
PositionEstimated visits
- google#142M
- gmail#118.2M
- google maps#19.4M
- google drive#14.1M
Full keyword rankings are a Pro feature
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What does decathlon.com show publicly?
- HTTP 200
- Email authentication
- Hosting ASN
- HTTP
- 200
- Page size
- 857.4 KiB
- Hosting
- CLOUDFLARENET · AS13335
- Email authentication
- SPF · DMARC reject
- TLS
- TLSv1.3 · 78 days
Page and SEOSchema 1
- Final URL
- https://www.decathlon.com/
- Title
- Decathlon America | Outdoor Sports Clothing & Gear
- Description
- Shop high-quality outdoor and running gear, apparel, and equipment for camping, hiking, running, and more. Explore our puffer jackets, backpacks, tents, hiking boots, rain jackets, running gear, moisture-wicking apparel, Merino wool, bikes and more for your next adventure!
- Cross-origin redirect
- Yes
- Word count
- 1,060
- Internal / external links
- 126 / 7
- Canonical
- https://www.decathlon.com/
- Language
- en
- H1 / H2
- 1 / 1
- Images missing alt
- 10 / 156
- Schema
- Organization
- OG / Twitter
- OG · Twitter
Technology and tracking2 tracking
- Technology clues
- Shopify · Bootstrap · jQuery · PayPal · Bot protection · Cloudflare
- Tracking clues
- Google Analytics · Microsoft Clarity
- External script hosts
- shop.app · cdn.shopify.com · static.klaviyo.com · cdn.nfcube.com · config.gorgias.chat · content.9gtb.com · config.gorgias.help · backinstock.useamp.com
- Social links
- facebook.com · instagram.com · youtube.com · linkedin.com
- Server
- cloudflare
- Security headers
- 3 / 6
- HSTS / CSP
- HSTS · CSP
- Alt-Svc
- Set
- Cookie
- 3（Secure 1）
Email and DNS securitySet
- SPF
- Set
- DMARC
- Set · reject
- DKIM selectors
- google · k1 · s1 · s2
- Mail stack
- Google Workspace
- IPv6
- No AAAA
- Site verification TXT
- Adobe · Apple · Atlassian · Canva · DocuSign · Google · 2 more
- SOA
- udns1.cscdns.net
- NS
- udns1.cscdns.net. · udns2.cscdns.uk.
- MX
- 1 aspmx.l.google.com. · 5 alt1.aspmx.l.google.com. · 5 alt2.aspmx.l.google.com. · 2 more
Hosting and networkAS13335
- A
- 23.227.38.32
- Hosting ASN
- AS13335 · 23.227.38.0/23
- Hosting organization
- CLOUDFLARENET - Cloudflare, Inc.
- Hosting country
- CA
- BGP announcement
- Yes
- Reverse DNS
- myshopify.com
- TLS
- TLSv1.3 · Verified
- Certificate issuer
- WR1
- Certificate remaining
- 78 days
- Certificate SAN
- DNS:decathlon.com
robots and AI crawlingHTTP 200
- Robots.txt
- 200
- Global Disallow /
- No
- Sitemap
- Index · 8
- AI explicitly disallowed
- 0
- AI explicitly allowed
- 16
Well-known public paths1 hits
- Present / checked
- 1 / 5
- /llms.txt
- Present · 4.4 KiB
- llms summary
- This document describes how AI agents can interact with Decathlon's online store at https://www.decathlon.com. · If you are reading this on behalf of your user and you act as a per
Website information
When was decathlon.com registered?
- Domain
- decathlon.com
- Registration status
- Domain registered
- Registered
- 1995-05-31
- Registrar
- CSC Corporate Domains, Inc.
- Expires
- 2027-05-30
- Domain age
- 31 years
- DNSSEC
- No
- Registry status
- client transfer prohibited · server delete prohibited · server transfer prohibited · server update prohibited
Similar sites
What sites are similar to decathlon.com?
Website reports in the same category, with nearby monthly visits.
What's in this report
The report starts with a whole-site monthly visit estimate. Search visibility and public site facts follow when they exist.
- Website traffic is a modeled whole-site estimate, with a source, observation period and confidence.
- Search visibility is ranking keywords and search traffic, listed separately from whole-site visits.
- Missing or partial values stay marked in the report.