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craftsman.com

craftsman.com had about 1.14M visits in September 2026, up 2.44% from August; the top source is display ads.

CRAFTSMAN® BUILD ON™ | Tools, Storage and Outdoor Equipment

Traffic

1.14M

+2.44%MoMEstimated monthly visits
7891.23M822.47K411.23K0
Global rank

44,083

Country rank · United States

9,005

Category rank · Home and Garden

97

Average visit duration

01:11

Pages per visit

3.17

Bounce rate

56.60%

Domain age

28 years

Search share

29.9%

Traffic sources

  • Display ads
    40.8%
  • Search
    29.9%
  • Direct
    19.4%
  • Referrals
    4.7%
  • Social
    1.6%
  • Paid search
    1.6%
  • Email
    1.3%
  • Generative AI
    0.7%
  • Other
    0.1%

Regions

  • United States
    90.7%
  • Canada
    1.2%
  • Colombia
    0.6%
  • Mexico
    0.4%
  • Vietnam
    0.4%

See how craftsman.com compares with the most visited websites in the world, the fastest growing websites and sites gaining organic search traffic.

Search visibility

Keyword samples

Estimated visitsMonthly searchesVisits ÷ searches
  1. craftsmanBRAND21.76K33.54K65%
  2. craftsman toolsBRAND3.03K5.25K58%
  3. craftsman tool boxBRAND1.21K2.39K51%
  4. crafstman 6 amp hour battery73098075%
  5. cmht6514973093079%

Keyword rankings

Keyword rankings

Example · google.comUnited States · English

86.4M

Search estimate

New 1 · Up 2

Ranking keywords
12,400
Landing pages
4
Search competitors
4
AI citations
2
PositionEstimated visits
  1. google#142M
  2. gmail#118.2M
  3. google maps#19.4M
  4. google drive#14.1M

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Baidu rank

Site profile

  • HTTP 200
  • Email authentication
  • Hosting ASN
HTTP
200
Page size
879.6 KiB
Hosting
AMAZON-02 · AS16509
Email authentication
SPF · DMARC quarantine
TLS
TLSv1.3 · 84 days
Page and SEOSchema 6
Title
CRAFTSMAN® BUILD ON™ | Tools, Storage and Outdoor Equipment
Description
From quick fixes to big builds, CRAFTSMAN® helps DIY-ers tackle projects around the home, yard, garage and everywhere in between with confidence.
Cross-origin redirect
Yes
Word count
792
Internal / external links
33 / 13
Canonical
https://www.craftsman.com/en-us
Language
en-us
Noindex
No
H1 / H2
1 / 20
Images missing alt
8 / 34
Schema
EntryPoint · ImageObject · Organization · SearchAction · WebPage · WebSite
Hreflang
en-us · x-default
OG / Twitter
OG · Twitter
Technology and tracking5 technologies
Technology clues
Next.js · React · Angular · Consent manager · Vercel
Social links
instagram.com · youtube.com · facebook.com
Server
Vercel
Security headers
5 / 6
HSTS / CSP
HSTS · CSP
Email and DNS securitySet
SPF
Set
DMARC
Set · quarantine
DKIM selectors
Not found
Mail stack
Proofpoint
IPv6
No AAAA
CAA issuers
amazontrust.com · awstrust.com · sbdinc.com · amazon.com · 4 more
Site verification TXT
Facebook · Microsoft
SOA
a1-218.akam.net
NS
a18-67.akam.net. · a5-64.akam.net. · a9-67.akam.net. · 3 more
MX
10 mxb-00254701.gslb.pphosted.com. · 10 mxa-00254701.gslb.pphosted.com.
Hosting and networkAS16509
A
66.33.60.194 · 76.76.21.93
Hosting ASN
AS16509 · 66.33.60.0/24
Hosting organization
AMAZON-02 - Amazon.com, Inc.
Hosting country
US
BGP announcement
Yes
TLS
TLSv1.3 · Verified
Certificate issuer
YR2
Certificate remaining
84 days
Certificate SAN
DNS:craftsman.com
robots and AI crawlingHTTP 200
Robots.txt
200
Global Disallow /
No
Sitemap
URL set · 15
AI explicitly disallowed
0
AI explicitly allowed
16
Well-known public paths1 hits
Present / checked
1 / 5
/llms.txt
Present · 15.5 KiB
llms summary
> CRAFTSMAN® is an American tool brand serving DIY homeowners and advanced DIY enthusiasts with power tools, hand tools, storage solutions, and outdoor power equipment. Originally

Website information

Domain
craftsman.com
Registration status
Domain registered
Registered
1998-07-30
Registrar
MarkMonitor Inc.
Expires
2027-07-29
Domain age
28 years
DNSSEC
No
Registry status
client delete prohibited · client transfer prohibited · client update prohibited

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What's in this report

The report starts with a whole-site monthly visit estimate. Search visibility and public site facts follow when they exist.

  • Website traffic is a modeled whole-site estimate, with a source, observation period and confidence.
  • Search visibility is ranking keywords and search traffic, listed separately from whole-site visits.
  • Missing or partial values stay marked in the report.