Website traffic
How much traffic does comparethemarket.com.au get?
1.29M
+6.24%MoMEstimated monthly visits
1.57M1.05M522.83K0
Global rank
22,713
Country rank · Australia
407
Category rank · Insurance
5
Average visit duration
03:17
Pages per visit
10.90
Bounce rate
28.28%
Search share
44.7%
Sources
Where does comparethemarket.com.au's traffic come from?
- Search44.7%
- Paid search29.4%
- Direct13.4%
- Email4.5%
- Display ads3.4%
- Social2.4%
- Referrals1.0%
- Other0.7%
- Generative AI0.4%
Regions
Which countries visit comparethemarket.com.au?
- Australia88.2%
- United States4.0%
- China2.4%
- South Korea0.5%
- United Kingdom0.4%
See how comparethemarket.com.au compares with the most visited websites in the world, the fastest growing websites and sites gaining organic search traffic.
Search visibility
What keywords send traffic to comparethemarket.com.au?
Keyword samples
Estimated visitsMonthly searchesVisits ÷ searches
- compare the marketBRAND19.27K368.02K5%
- car insurance11.8K2.11M1%
- travel insurance10.15K1.96M1%
- compare car insuranceBRAND7.76K51.52K15%
- compare the market car insuranceBRAND4.83K12.78K38%
Keyword rankings
Keyword rankings
86.4M
Search estimate
New 1 · Up 2
- Ranking keywords
- 12,400
- Landing pages
- 4
- Search competitors
- 4
- AI citations
- 2
PositionEstimated visits
- google#142M
- gmail#118.2M
- google maps#19.4M
- google drive#14.1M
Full keyword rankings are a Pro feature
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What does comparethemarket.com.au show publicly?
- HTTP 200
- Email authentication
- Hosting ASN
- DNSSEC
- HTTP
- 200
- Page size
- 138.6 KiB
- Hosting
- CLOUDFLARENET · AS13335
- Email authentication
- SPF · DMARC quarantine
- TLS
- TLSv1.3 · 54 days
Page and SEOSchema 8
- Final URL
- https://www.comparethemarket.com.au/
- Title
- Compare The Market | Compare Health Insurance, Car Insurance, Travel Insurance & More
- Description
- Compare the Market lets you compare 1,000+ products, 100+ brands across 12+ categories - all in one place. We're here to help you find better deals.
- Cross-origin redirect
- Yes
- Word count
- 845
- Internal / external links
- 102 / 8
- Canonical
- https://www.comparethemarket.com.au/
- Language
- en-US
- H1 / H2
- 1 / 6
- Images missing alt
- 26 / 40
- Schema
- BreadcrumbList · ContactPoint · ImageObject · ListItem · Organization · ReadAction · 2 more
- Hreflang
- en-au · en-gb
- OG / Twitter
- OG · Twitter
- OG locale
- en_US
- Feed / Manifest / AMP
- Manifest
Technology and tracking3 tracking
- Technology clues
- WordPress · Cloudflare · React
- Tracking clues
- Google Tag Manager · Google Analytics · Cloudflare Web Analytics
- External script hosts
- kit.fontawesome.com · cdn.auth0.com · static.cloudflareinsights.com
- Social links
- facebook.com · instagram.com · linkedin.com · youtube.com · twitter.com · tiktok.com
- Server
- cloudflare
- Security headers
- 3 / 6
- HSTS / CSP
- HSTS
- Alt-Svc
- Set
- Cookie
- 3（Secure 3）
Email and DNS securitySet
- SPF
- Set
- DMARC
- Set · quarantine
- DKIM selectors
- selector1 · s1 · s2
- Mail stack
- Mimecast
- IPv6
- AAAA present
- DNSSEC
- DNSKEY · AD
- CAA issuers
- pki.goog
- Site verification TXT
- Atlassian · DocuSign · Google · Microsoft
- SOA
- carter.ns.cloudflare.com
- NS
- carter.ns.cloudflare.com. · monroe.ns.cloudflare.com.
- MX
- 10 au-smtp-inbound-1.mimecast.com. · 10 au-smtp-inbound-2.mimecast.com.
Hosting and networkAS13335
- A
- 104.18.34.233 · 172.64.153.23
- AAAA
- 2606:4700:4403::6812:22e9 · 2a06:98c1:3109::ac40:9917
- Hosting ASN
- AS13335 · 104.18.34.0/24
- Hosting organization
- CLOUDFLARENET - Cloudflare, Inc.
- Hosting country
- US
- BGP announcement
- Yes
- TLS
- TLSv1.3 · Verified
- Certificate issuer
- WE1
- Certificate remaining
- 54 days
- Certificate SAN
- DNS:comparethemarket.com.au · DNS:*.comparethemarket.com.au · DNS:*.secure.comparethemarket.com.au · DNS:secure.comparethemarket.com.au · 1 more
robots and AI crawlingHTTP 200
- Robots.txt
- 200
- Global Disallow /
- No
- Sitemap
- Index · 5
- AI explicitly disallowed
- 0
- AI explicitly allowed
- 16
Well-known public paths1 hits
- Present / checked
- 1 / 5
- /.well-known/security.txt
- Present · 212 B
- security summary
- Contact: cybersecurity@comparethemarket.com.au · Expires: 2024-01-30T14:00:00.000Z · Preferred-Languages: en
Website information
- Domain
- comparethemarket.com.au
- Registration status
- Domain registered
- Registrar
- Domain Directors Pty Ltd trading as Instra
- Registry status
- serverRenewProhibited
Similar sites
What sites are similar to comparethemarket.com.au?
Website reports in the same category, with nearby monthly visits.
What's in this report
The report starts with a whole-site monthly visit estimate. Search visibility and public site facts follow when they exist.
- Website traffic is a modeled whole-site estimate, with a source, observation period and confidence.
- Search visibility is ranking keywords and search traffic, listed separately from whole-site visits.
- Missing or partial values stay marked in the report.