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businessinsurance.com

businessinsurance.com had about 47.36K visits in September 2026, down 26.14% from August; most traffic is direct.

Business Insurance | News for Insurance Professionals

Traffic

47.36K

-26.14%MoMEstimated monthly visits
789101.82K67.88K33.94K0
Global rank

713,463

Country rank · United States

199,489

Category rank · Insurance

2,055

Average visit duration

01:09

Pages per visit

1.76

Bounce rate

54.87%

Domain age

30 years

Search share

3.6%

Traffic sources

  • Direct
    75.4%
  • Social
    9.0%
  • Referrals
    8.2%
  • Search
    3.6%
  • Other
    3.1%
  • Generative AI
    0.7%
  • Paid search
    0.0%

Regions

  • United States
    73.5%
  • Singapore
    21.7%
  • India
    2.0%
  • United Kingdom
    1.4%
  • Philippines
    1.3%

See how businessinsurance.com compares with the most visited websites in the world, the fastest growing websites and sites gaining organic search traffic.

Search visibility

Keyword samples

Estimated visitsMonthly searchesVisits ÷ searches
  1. business insuranceBRAND38016.47K2%
  2. business insurance magazineBRAND150120125%
  3. business insurance’s women to watchBRAND15080188%
  4. business insurance newsBRAND14019074%
  5. business insurance break out awardsBRAND130130100%

Keyword rankings

Keyword rankings

Example · google.comUnited States · English

86.4M

Search estimate

New 1 · Up 2

Ranking keywords
12,400
Landing pages
4
Search competitors
4
AI citations
2
PositionEstimated visits
  1. google#142M
  2. gmail#118.2M
  3. google maps#19.4M
  4. google drive#14.1M

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Baidu rank

Site profile

  • HTTP 200
  • Email authentication
  • Hosting ASN
HTTP
200
Page size
594.2 KiB
Hosting
CLOUDFLARENET · AS13335
Email authentication
SPF · DMARC none
TLS
TLSv1.3 · 32 days
Page and SEOSchema 9
Title
Business Insurance | News for Insurance Professionals
Description
Business Insurance serves business executives who are responsible for the purchase and administration of corporate insurance/self-insurance programs.
Cross-origin redirect
Yes
Word count
1,498
Internal / external links
91 / 13
Canonical
https://www.businessinsurance.com/
Language
en-US
H1 / H2
0 / 42
Images missing alt
18 / 52
Schema
BreadcrumbList · EntryPoint · ImageObject · ListItem · Organization · ReadAction · 3 more
OG / Twitter
OG · Twitter
OG locale
en_US
Feed / Manifest / AMP
Feed
Technology and tracking5 tracking
Technology clues
WordPress · Cloudflare · jQuery · HubSpot · Consent manager
Tracking clues
Google Tag Manager · Google Analytics · Google Ads · Cloudflare Web Analytics · FullStory
External script hosts
cdn-cookieyes.com · p.adlooxtracking.com · securepubads.g.doubleclick.net · googletagmanager.com · js.hs-scripts.com · static.cloudflareinsights.com
Social links
facebook.com · twitter.com · linkedin.com
Generator
Elementor 4.3.4; features: e_font_icon_svg, additional_custom…
Server
cloudflare
Security headers
0 / 6
Email and DNS securitySet
SPF
Set
DMARC
Set · none
DKIM selectors
s1 · s2
Mail stack
Microsoft 365
IPv6
AAAA present
Site verification TXT
Google
SOA
eoin.ns.cloudflare.com
NS
eoin.ns.cloudflare.com. · frida.ns.cloudflare.com.
MX
0 businessinsurance-com.mail.protection.outlook.com.
Hosting and networkAS13335
A
172.66.42.241 · 172.66.41.15
AAAA
2606:4700:3108::ac42:290f · 2606:4700:3108::ac42:2af1
Hosting ASN
AS13335 · 172.66.40.0/21
Hosting organization
CLOUDFLARENET - Cloudflare, Inc.
Hosting country
US
BGP announcement
Yes
TLS
TLSv1.3 · Verified
Certificate issuer
WE1
Certificate remaining
32 days
Certificate SAN
DNS:businessinsurance.com · DNS:*.businessinsurance.com
robots and AI crawlingHTTP 200
Robots.txt
200
Global Disallow /
No
Sitemap
Index · 93
AI explicitly disallowed
0
AI explicitly allowed
16
Well-known public paths
Present / checked
0 / 5

Website information

Domain
businessinsurance.com
Registration status
Domain registered
Registered
1996-08-14
Registrar
GoDaddy.com, LLC
Expires
2033-08-13
Domain age
30 years
DNSSEC
No
Registry status
client delete prohibited · client renew prohibited · client transfer prohibited · client update prohibited

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What's in this report

The report starts with a whole-site monthly visit estimate. Search visibility and public site facts follow when they exist.

  • Website traffic is a modeled whole-site estimate, with a source, observation period and confidence.
  • Search visibility is ranking keywords and search traffic, listed separately from whole-site visits.
  • Missing or partial values stay marked in the report.