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business.gov.au

business.gov.au had about 5.39M visits in September 2026, down 3.91% from August; most traffic is search.

Support for businesses in Australia | business.gov.au

Website traffic

How much traffic does business.gov.au get?

5.39M

-3.91%MoMEstimated monthly visits
7896.45M4.3M2.15M0
Global rank

11,351

Country rank · Australia

210

Category rank · Government

9

Average visit duration

02:07

Pages per visit

2.76

Bounce rate

40.98%

Search share

66.8%

Sources

Where does business.gov.au's traffic come from?

  • Search
    66.8%
  • Direct
    25.0%
  • Referrals
    4.6%
  • Email
    1.3%
  • Social
    1.1%
  • Generative AI
    0.9%
  • Paid search
    0.2%
  • Other
    0.0%
  • Display ads
    0.0%

Regions

Which countries visit business.gov.au?

  • Australia
    89.2%
  • United States
    3.5%
  • India
    1.6%
  • Philippines
    0.8%
  • Vietnam
    0.6%

See how business.gov.au compares with the most visited websites in the world, the fastest growing websites and sites gaining organic search traffic.

Search visibility

What keywords send traffic to business.gov.au?

Keyword samples

Estimated visitsMonthly searchesVisits ÷ searches
  1. abn lookup475.75K380.54K125%
  2. abn look up56.81K51.47K110%
  3. abn54.85K113.85K48%
  4. abn search38.27K36.19K106%
  5. abn check13.72K12.4K111%

Keyword rankings

Keyword rankings

Example · google.comUnited States · English

86.4M

Search estimate

New 1 · Up 2

Ranking keywords
12,400
Landing pages
4
Search competitors
4
AI citations
2
PositionEstimated visits
  1. google#142M
  2. gmail#118.2M
  3. google maps#19.4M
  4. google drive#14.1M

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Baidu rank

Site profile

What does business.gov.au show publicly?

  • HTTP 200
  • Email authentication
  • Hosting ASN
HTTP
200
Page size
350.3 KiB
Hosting
MICROSOFT-CORP-MSN-AS-BLOCK · AS8075
Email authentication
SPF · DMARC reject
TLS
TLSv1.2 · 92 days
Page and SEOSchema 1
Title
Support for businesses in Australia | business.gov.au
Description
Connecting you to information, grants, registrations and support to help your business succeed in Australia.
Cross-origin redirect
No
Word count
1,062
Internal / external links
180 / 5
Canonical
https://business.gov.au/
Language
en
H1 / H2
1 / 4
Images missing alt
3 / 4
Schema
WebSite
OG / Twitter
OG · Twitter
Technology and tracking4 tracking
Technology clues
Bootstrap · jQuery · Hotjar · Bot protection
Tracking clues
Google Tag Manager · Google Analytics · Google Ads · Meta Pixel
External script hosts
google.com
Social links
linkedin.com · facebook.com · youtube.com · x.com · instagram.com
Security headers
4 / 6
HSTS / CSP
HSTS · CSP
Cookie
6（Secure 6）
Email and DNS securitySet
SPF
Set
DMARC
Set · reject
DKIM selectors
s1 · s2
IPv6
No AAAA
SOA
ns0.intellicentre.net.au
NS
ns3.intellicentre.net.au. · ns2.intellicentre.net.au. · ns1.intellicentre.net.au.
MX
10 sig4indcav.secureintellicentre.net.au. · 10 sig2indcav.secureintellicentre.net.au.
Hosting and networkAS8075
A
20.53.121.5
Hosting ASN
AS8075 · 20.48.0.0/12
Hosting organization
MICROSOFT-CORP-MSN-AS-BLOCK - Microsoft Corporation
Hosting country
US
BGP announcement
Yes
TLS
TLSv1.2 · Verified
Certificate issuer
DigiCert Global G2 TLS RSA SHA256 2020 CA1
Certificate remaining
92 days
Certificate SAN
DNS:business.gov.au · DNS:bgaauth.business.gov.au · DNS:bgasi.business.gov.au · DNS:www.business.gov.au · 15 more
robots and AI crawlingHTTP 200
Robots.txt
200
Global Disallow /
No
Sitemap
URL set · 1,963
AI explicitly disallowed
0
AI explicitly allowed
0
Well-known public paths1 hits
Present / checked
1 / 5
/.well-known/security.txt
Present · 299 B
security summary
Contact: mailto:Vulnerability.Disclosure@industry.gov.au · Expires: 2032-05-26T13:00:00.000Z · Canonical: https://business.gov.au/.well-known/security.txt

Website information

Domain
business.gov.au
Registration status
Domain registered
Registrar
Department of Finance
Registry status
clientDeleteProhibited · serverDeleteProhibited · serverRenewProhibited · clientUpdateProhibited

Similar sites

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Website reports in the same category, with nearby monthly visits.

What's in this report

The report starts with a whole-site monthly visit estimate. Search visibility and public site facts follow when they exist.

  • Website traffic is a modeled whole-site estimate, with a source, observation period and confidence.
  • Search visibility is ranking keywords and search traffic, listed separately from whole-site visits.
  • Missing or partial values stay marked in the report.
Data notes →How estimates are produced →Website traffic sources →Claim, correct or hide this report →