Website traffic
How much traffic does burton.com get?
967.23K
-0.29%MoMEstimated monthly visits
1.05M698.44K349.22K0
Global rank
42,809
Country rank · United States
18,256
Category rank · Sports
346
Average visit duration
02:57
Pages per visit
5.02
Bounce rate
41.21%
Domain age
32 years
Search share
36.6%
Sources
Where does burton.com's traffic come from?
- Search36.6%
- Direct30.3%
- Paid search10.4%
- Social6.6%
- Email5.8%
- Display ads5.3%
- Referrals3.2%
- Other1.2%
- Generative AI0.5%
Regions
Which countries visit burton.com?
- United States53.1%
- Japan9.0%
- Canada8.3%
- China3.5%
- United Kingdom2.5%
See how burton.com compares with the most visited websites in the world, the fastest growing websites and sites gaining organic search traffic.
Search visibility
What keywords send traffic to burton.com?
Keyword samples
Estimated visitsMonthly searchesVisits ÷ searches
- burtonBRAND57.24K54.23K106%
- burton snowboardsBRAND9.65K12.23K79%
- burton snowboardBRAND4.15K4.22K98%
- snowboardBRAND2.1K37.84K6%
- burton customBRAND1.57K2.87K55%
Keyword rankings
Keyword rankings
86.4M
Search estimate
New 1 · Up 2
- Ranking keywords
- 12,400
- Landing pages
- 4
- Search competitors
- 4
- AI citations
- 2
PositionEstimated visits
- google#142M
- gmail#118.2M
- google maps#19.4M
- google drive#14.1M
Full keyword rankings are a Pro feature
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What does burton.com show publicly?
- HTTP 200
- Email authentication
- Hosting ASN
- HTTP
- 200
- Page size
- 1.1 MiB
- Hosting
- CLOUDFLARENET · AS13335
- Email authentication
- SPF · DMARC reject
- TLS
- TLSv1.3 · 126 days
Page and SEOSchema 3
- Final URL
- https://www.burton.com/en-us
- Title
- 50 Years of Burton, 50 Years of Snowboarding | Burton Snowboards
- Description
- Built by the ones who chose to go sideways. Designing snowboards, boots, bindings, and outerwear since 1977.
- Cross-origin redirect
- Yes
- Word count
- 1,669
- Internal / external links
- 173 / 8
- Canonical
- https://www.burton.com/en-us
- Language
- en
- H1 / H2
- 1 / 16
- Images missing alt
- 43 / 115
- Schema
- Organization · SearchAction · WebSite
- Hreflang
- en-US · en-CA · fr-CA · de-AT · en-AT · fr-BE · de-BE · en-BE · 12 more
- OG / Twitter
- OG · Twitter
- Feed / Manifest / AMP
- Manifest
Technology and tracking5 tracking
- Technology clues
- Shopify · Bootstrap · jQuery · React · PayPal · Bot protection · Cloudflare
- Tracking clues
- Google Tag Manager · Google Ads · Meta Pixel · Microsoft Ads · TikTok Pixel
- External script hosts
- unpkg.com · cdn.shopify.com · shop.app · static.runconverge.com · static.klaviyo.com · cdn-widgetsrepository.yotpo.com · cdn-loyalty.yotpo.com · services.nofraud.com · 6 more
- Social links
- instagram.com · youtube.com · tiktok.com · youtube.com
- Server
- cloudflare
- Security headers
- 4 / 6
- HSTS / CSP
- HSTS · CSP
- Alt-Svc
- Set
- Cookie
- 5（Secure 3）
Email and DNS securitySet
- SPF
- Set
- DMARC
- Set · reject
- DKIM selectors
- default · selector1 · selector2 · k1
- IPv6
- AAAA present
- Site verification TXT
- Adobe · Apple · Atlassian · Facebook · Google · Microsoft
- SOA
- ns10.digicertdns.com
- NS
- ns10.digicertdns.com. · ns15.digicertdns.net. · ns12.digicertdns.com. · 3 more
- MX
- 20 d208827b.ess.barracudanetworks.com. · 10 d208827a.ess.barracudanetworks.com.
Hosting and networkAS13335
- A
- 23.227.38.74
- AAAA
- 2620:127:f00f:5::
- Hosting ASN
- AS13335 · 23.227.38.0/23
- Hosting organization
- CLOUDFLARENET - Cloudflare, Inc.
- Hosting country
- CA
- BGP announcement
- Yes
- Reverse DNS
- shops.myshopify.com
- TLS
- TLSv1.3 · Verified
- Certificate issuer
- Sectigo Public Server Authentication CA DV R36
- Certificate remaining
- 126 days
- Certificate SAN
- DNS:*.burton.com · DNS:burton.com
robots and AI crawlingHTTP 200
- Robots.txt
- 200
- Global Disallow /
- No
- Sitemap
- Index · 301
- AI explicitly disallowed
- 0
- AI explicitly allowed
- 0
Well-known public paths1 hits
- Present / checked
- 1 / 5
- /llms.txt
- Present · 4.3 KiB
- llms summary
- This document describes how AI agents can interact with Burton Snowboards's online store at https://www.burton.com. · If you are reading this on behalf of your user and you act as
Website information
When was burton.com registered?
- Domain
- burton.com
- Registration status
- Domain registered
- Registered
- 1994-07-14
- Registrar
- MarkMonitor Inc.
- Expires
- 2027-07-13
- Domain age
- 32 years
- DNSSEC
- No
- Registry status
- client delete prohibited · client transfer prohibited · client update prohibited
Similar sites
What sites are similar to burton.com?
Website reports in the same category, with nearby monthly visits.
What's in this report
The report starts with a whole-site monthly visit estimate. Search visibility and public site facts follow when they exist.
- Website traffic is a modeled whole-site estimate, with a source, observation period and confidence.
- Search visibility is ranking keywords and search traffic, listed separately from whole-site visits.
- Missing or partial values stay marked in the report.