Website traffic
How much traffic does bupa.com.au get?
1.61M
-13.97%MoMEstimated monthly visits
2.3M1.53M767.44K0
Global rank
24,881
Country rank · Australia
490
Category rank · Health
8
Average visit duration
03:32
Pages per visit
5.84
Bounce rate
35.16%
Search share
49.3%
Sources
Where does bupa.com.au's traffic come from?
- Search49.3%
- Direct28.6%
- Paid search9.1%
- Email4.8%
- Referrals3.3%
- Social1.9%
- Display ads1.6%
- Generative AI1.1%
- Other0.3%
Regions
Which countries visit bupa.com.au?
- Australia85.6%
- United States2.2%
- Singapore1.8%
- New Zealand0.8%
- India0.7%
See how bupa.com.au compares with the most visited websites in the world, the fastest growing websites and sites gaining organic search traffic.
Search visibility
What keywords send traffic to bupa.com.au?
Keyword samples
Estimated visitsMonthly searchesVisits ÷ searches
- bupaBRAND115.28K184.12K63%
- bupa loginBRAND33.55K28.18K119%
- kj to cal17.03K28.46K60%
- mybupaBRAND8.04K6.08K132%
- bupa health insuranceBRAND8.03K8.16K98%
Keyword rankings
Keyword rankings
86.4M
Search estimate
New 1 · Up 2
- Ranking keywords
- 12,400
- Landing pages
- 4
- Search competitors
- 4
- AI citations
- 2
PositionEstimated visits
- google#142M
- gmail#118.2M
- google maps#19.4M
- google drive#14.1M
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What does bupa.com.au show publicly?
- HTTP 200
- Email authentication
- Hosting ASN
- HTTP
- 200
- Page size
- 479.2 KiB
- Hosting
- BUPA-AUS-HEALTH-AS-AP · AS55366
- Email authentication
- SPF · DMARC reject
- TLS
- TLSv1.2 · 146 days
Page and SEOSchema 7
- Final URL
- https://www.bupa.com.au/
- Title
- Bupa Private Health Insurance & Care | Bupa
- Description
- Bupa cares about your wellbeing. That's why health insurance, aged care, dental, optical & more are all part of our private health fund. Get in touch today.
- Cross-origin redirect
- Yes
- Word count
- 1,230
- Internal / external links
- 9 / 0
- Canonical
- https://www.bupa.com.au/
- Language
- en
- H1 / H2
- 0 / 1
- Images missing alt
- 8 / 8
- Schema
- Action · ContactPoint · EntryPoint · FinancialProduct · Organization · WebPage · 1 more
- OG / Twitter
- OG
Technology and tracking4 technologies
- Technology clues
- React · Angular · PayPal · Bot protection
- Security headers
- 4 / 6
- HSTS / CSP
- HSTS · CSP
- Cookie
- 12（Secure 8）
Email and DNS securitySet
- SPF
- Set
- DMARC
- Set · reject
- DKIM selectors
- selector1 · s1 · s2
- Mail stack
- Microsoft 365
- IPv6
- No AAAA
- Site verification TXT
- Adobe · Atlassian · DocuSign · Google · OneTrust · Stripe · 1 more
- SOA
- ns1-06.azure-dns.com
- NS
- ns1-06.azure-dns.com. · ns2-06.azure-dns.net. · ns3-06.azure-dns.org. · 1 more
- MX
- 10 bupa-com-au.mail.protection.outlook.com.
Hosting and networkAS55366
- A
- 202.90.38.240
- Hosting ASN
- AS55366 · 202.90.38.0/24
- Hosting organization
- BUPA-AUS-HEALTH-AS-AP - BUPA Australia Health Pty Ltd
- Hosting country
- AU
- BGP announcement
- Yes
- Reverse DNS
- www.bupatherapy.com · bupatherapy.com.au · pregnancy.bupa.com.au · www.oshc.bupa.com.au · 15 more
- TLS
- TLSv1.2 · Verified
- Certificate issuer
- DigiCert EV RSA CA G2
- Certificate remaining
- 146 days
- Certificate SAN
- DNS:bupa.com.au · DNS:www.bupa.com.au
robots and AI crawlingHTTP 200
- Robots.txt
- 200
- Global Disallow /
- No
- Sitemap
- Index · 4
- AI explicitly disallowed
- 0
- AI explicitly allowed
- 0
Well-known public paths1 hits
- Present / checked
- 1 / 5
- /llms.txt
- Present · 8.0 KiB
- llms summary
- > Bupa Australia's core business is private health insurance for Australian residents, including hospital, extras and combined cover, as well as Overseas Student Health Cover (OSHC
Website information
- Domain
- bupa.com.au
- Registration status
- Domain registered
- Registrar
- Corporation Service Company (Aust) Pty Ltd
- Registry status
- serverDeleteProhibited · serverRenewProhibited · serverTransferProhibited · serverUpdateProhibited
Similar sites
What sites are similar to bupa.com.au?
Website reports in the same category, with nearby monthly visits.
What's in this report
The report starts with a whole-site monthly visit estimate. Search visibility and public site facts follow when they exist.
- Website traffic is a modeled whole-site estimate, with a source, observation period and confidence.
- Search visibility is ranking keywords and search traffic, listed separately from whole-site visits.
- Missing or partial values stay marked in the report.