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bt.com.au

bt.com.au had about 46.74K visits in September 2026, down 22.61% from August; most traffic is search.

50 years experience supporting advisers | BT

Website traffic

How much traffic does bt.com.au get?

46.74K

-22.61%MoMEstimated monthly visits
78969.64K46.43K23.21K0
Global rank

716,919

Country rank · Australia

22,221

Category rank · Financial Planning and Management

91

Average visit duration

00:41

Pages per visit

1.81

Bounce rate

46.06%

Search share

56.6%

Sources

Where does bt.com.au's traffic come from?

  • Search
    56.6%
  • Direct
    33.5%
  • Referrals
    5.8%
  • Generative AI
    2.4%
  • Email
    1.6%
  • Social
    0.0%
  • Display ads
    0.0%
  • Other
    0.0%
  • Paid search
    0.0%

Regions

Which countries visit bt.com.au?

  • Australia
    87.6%
  • New Zealand
    4.3%
  • United States
    3.4%
  • India
    1.7%
  • United Kingdom
    1.2%

See how bt.com.au compares with the most visited websites in the world, the fastest growing websites and sites gaining organic search traffic.

Search visibility

What keywords send traffic to bt.com.au?

Keyword samples

Estimated visitsMonthly searchesVisits ÷ searches
  1. btBRAND1.59K310.01K1%
  2. bt panorama superBRAND1.31K1.37K96%
  3. bt panorama loginBRAND9402.9K32%
  4. bt panoramaBRAND7804.96K16%
  5. bt login47034.62K1%

Keyword rankings

Keyword rankings

Example · google.comUnited States · English

86.4M

Search estimate

New 1 · Up 2

Ranking keywords
12,400
Landing pages
4
Search competitors
4
AI citations
2
PositionEstimated visits
  1. google#142M
  2. gmail#118.2M
  3. google maps#19.4M
  4. google drive#14.1M

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Baidu rank

Site profile

What does bt.com.au show publicly?

  • HTTP 200
  • Email authentication
  • Hosting ASN
HTTP
200
Page size
66.4 KiB
Hosting
AMAZON-02 · AS16509
Email authentication
SPF · DMARC reject
TLS
TLSv1.3 · 161 days
Page and SEOSchema 4
Title
50 years experience supporting advisers | BT
Description
Since 1969, BT has been helping Australians prepare for their best financial future and providing financial advisers with the support and tools they need.
Cross-origin redirect
Yes
Word count
958
Internal / external links
38 / 5
Canonical
https://www.bt.com.au/index.html
Language
en
H1 / H2
1 / 8
Images missing alt
0 / 20
Schema
ContactPoint · Corporation · Organization · PostalAddress
OG / Twitter
OG
Technology and tracking1 technologies
Technology clues
jQuery
Social links
youtube.com · linkedin.com · youtube.com
Security headers
2 / 6
HSTS / CSP
HSTS
Email and DNS securitySet
SPF
Set
DMARC
Set · reject
MTA-STS / BIMI
BIMI
DKIM selectors
default · selector1
Mail stack
Microsoft 365
IPv6
No AAAA
CAA issuers
amazon.com · amazonaws.com · amazontrust.com · awstrust.com · 2 more
Site verification TXT
Adobe · Microsoft
SOA
ns-191.awsdns-23.com
NS
ns-1048.awsdns-03.org. · ns-1862.awsdns-40.co.uk. · ns-191.awsdns-23.com. · 1 more
MX
10 bt-com-au.mail.protection.outlook.com.
Hosting and networkAS16509
A
13.32.54.7 · 13.32.54.67 · 13.32.54.12 · 13.32.54.58
Hosting ASN
AS16509 · 13.32.54.0/24
Hosting organization
AMAZON-02 - Amazon.com, Inc.
Hosting country
US
BGP announcement
Yes
Reverse DNS
server-13-32-54-7.nrt57.r.cloudfront.net
TLS
TLSv1.3 · Verified
Certificate issuer
DigiCert EV RSA CA G2
Certificate remaining
161 days
Certificate SAN
DNS:www.bt.com.au · DNS:bt.com.au
robots and AI crawlingHTTP 200
Robots.txt
200
Global Disallow /
No
Sitemap
URL set · 982
AI explicitly disallowed
0
AI explicitly allowed
16
Well-known public paths
Present / checked
0 / 5

Website information

Domain
bt.com.au
Registration status
Domain registered
Registrar
Domain Directors Pty Ltd trading as Instra
Registry status
clientDeleteProhibited · serverRenewProhibited

Similar sites

What sites are similar to bt.com.au?

What's in this report

The report starts with a whole-site monthly visit estimate. Search visibility and public site facts follow when they exist.

  • Website traffic is a modeled whole-site estimate, with a source, observation period and confidence.
  • Search visibility is ranking keywords and search traffic, listed separately from whole-site visits.
  • Missing or partial values stay marked in the report.