Website traffic
How much traffic does bt.com get?
13.52M
-10.25%MoMEstimated monthly visits
16.49M11M5.5M0
Global rank
3,099
Country rank · United Kingdom
115
Category rank · Telecommunications
1
Average visit duration
05:05
Pages per visit
6.87
Bounce rate
24.53%
Domain age
34 years
Search share
26.1%
Sources
Where does bt.com's traffic come from?
- Direct57.9%
- Search26.1%
- Referrals5.3%
- Email4.0%
- Social3.0%
- Paid search1.4%
- Display ads1.2%
- Other0.6%
- Generative AI0.3%
Regions
Which countries visit bt.com?
- United Kingdom95.9%
- United States0.9%
- India0.5%
- Spain0.3%
- France0.3%
See how bt.com compares with the most visited websites in the world, the fastest growing websites and sites gaining organic search traffic.
Search visibility
What keywords send traffic to bt.com?
Keyword samples
Estimated visitsMonthly searchesVisits ÷ searches
- bt mail338.49K139.68K242%
- btBRAND130.62K310.01K42%
- bt email login128.54K74.55K172%
- bt email78.86K47.4K166%
- bt login73.69K34.62K213%
Keyword rankings
Keyword rankings
86.4M
Search estimate
New 1 · Up 2
- Ranking keywords
- 12,400
- Landing pages
- 4
- Search competitors
- 4
- AI citations
- 2
PositionEstimated visits
- google#142M
- gmail#118.2M
- google maps#19.4M
- google drive#14.1M
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What does bt.com show publicly?
- HTTP 200
- Email authentication
- Hosting ASN
- HTTP
- 200
- Page size
- 214.0 KiB
- Hosting
- INCAPSULA · AS19551
- Email authentication
- DMARC reject
- TLS
- TLSv1.3 · 146 days
Page and SEOSchema 4
- Final URL
- https://www.bt.com/
- Title
- Broadband, TV Packages, TNT Sports & Mobile Deals | BT
- Description
- From Ultra Fast Full Fibre broadband to TV & Mobile, BT helps UK families, communities & companies reach their potential. Find more BT products here.
- Cross-origin redirect
- Yes
- Word count
- 662
- Internal / external links
- 11 / 4
- Canonical
- https://www.bt.com/
- Language
- en
- H1 / H2
- 2 / 10
- Images missing alt
- 24 / 24
- Schema
- ContactPoint · Organization · PostalAddress · WebSite
Technology and tracking2 technologies
- Technology clues
- Next.js · Contentful
- External script hosts
- js-cdn.dynatrace.com · assets.adobedtm.com
- Server
- nginx
- Security headers
- 6 / 6
- HSTS / CSP
- HSTS · CSP
- Cookie
- 4（Secure 3）
Email and DNS securitySet
- DMARC
- Set · reject
- MTA-STS / BIMI
- MTA-STS
- IPv6
- No AAAA
- SOA
- EDDNS0.bt.com
- NS
- DYDNS1.bt.com. · DYDNS0.bt.com. · EDDNS0.bt.com. · 1 more
Hosting and networkAS19551
- A
- 45.60.65.23 · 45.60.72.23
- Hosting ASN
- AS19551 · 45.60.65.0/24
- Hosting organization
- INCAPSULA - Incapsula Inc
- Hosting country
- US
- BGP announcement
- Yes
- TLS
- TLSv1.3 · Verified
- Certificate issuer
- GeoTrust EV RSA CA G2
- Certificate remaining
- 146 days
- Certificate SAN
- DNS:www.bt.com · DNS:assets.bt.com · DNS:bt.com · DNS:care.bt.com · 10 more
robots and AI crawlingHTTP 200
- Robots.txt
- 200
- Global Disallow /
- No
- Sitemap
- Index · 4
- AI explicitly disallowed
- 0
- AI explicitly allowed
- 16
Well-known public paths2 hits
- Present / checked
- 2 / 5
- /.well-known/security.txt
- Present · 316 B
- /ads.txt
- Present · 1.2 KiB
- security summary
- Contact: https://www.bt.com/about/contact-bt/responsible-disclosure · Contact: mailto:btcertcc@bt.com · Expires: 2025-07-25T23:00:00.000Z
Website information
When was bt.com registered?
- Domain
- bt.com
- Registration status
- Domain registered
- Registered
- 1992-06-18
- Registrar
- Network Solutions, LLC
- Expires
- 2027-06-17
- Domain age
- 34 years
- DNSSEC
- No
- Registry status
- client transfer prohibited · server delete prohibited · server transfer prohibited · server update prohibited
Similar sites
What sites are similar to bt.com?
Website reports in the same category, with nearby monthly visits.
What's in this report
The report starts with a whole-site monthly visit estimate. Search visibility and public site facts follow when they exist.
- Website traffic is a modeled whole-site estimate, with a source, observation period and confidence.
- Search visibility is ranking keywords and search traffic, listed separately from whole-site visits.
- Missing or partial values stay marked in the report.