Website traffic
How much traffic does britishairways.com get?
22.58M
+5.85%MoMEstimated monthly visits
24.39M16.26M8.13M0
Global rank
1,554
Country rank · United Kingdom
145
Category rank · Air Travel
2
Average visit duration
04:15
Pages per visit
6.66
Bounce rate
40.46%
Domain age
28 years
Search share
26.0%
Sources
Where does britishairways.com's traffic come from?
- Direct44.8%
- Search26.0%
- Paid search13.6%
- Email4.9%
- Referrals4.2%
- Display ads2.6%
- Other1.9%
- Social1.6%
- Generative AI0.4%
Regions
Which countries visit britishairways.com?
- United Kingdom34.0%
- United States17.8%
- South Africa8.3%
- Egypt6.3%
- Brazil6.2%
See how britishairways.com compares with the most visited websites in the world, the fastest growing websites and sites gaining organic search traffic.
Search visibility
What keywords send traffic to britishairways.com?
Keyword samples
Estimated visitsMonthly searchesVisits ÷ searches
- british airwaysBRAND1.9M1.34M142%
- ba108.03K296.46K36%
- british airways check inBRAND47.05K26.41K178%
- britishairwaysBRAND41.56K45.54K91%
- british airways holidaysBRAND28.5K13.87K206%
Keyword rankings
Keyword rankings
86.4M
Search estimate
New 1 · Up 2
- Ranking keywords
- 12,400
- Landing pages
- 4
- Search competitors
- 4
- AI citations
- 2
PositionEstimated visits
- google#142M
- gmail#118.2M
- google maps#19.4M
- google drive#14.1M
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What does britishairways.com show publicly?
- HTTP 200
- Email authentication
- Hosting ASN
- HTTP
- 200
- Indexing
- noindex
- Page size
- 8.8 KiB
- Hosting
- AKAMAI-AS · AS16625
- Email authentication
- SPF · DMARC reject
- TLS
- TLSv1.3 · 53 days
Page and SEOnoindex
- Final URL
- https://britishairways.com/
- Title
- British Airways - Information Page
- Cross-origin redirect
- No
- Word count
- 28
- Internal / external links
- 0 / 0
- Noindex
- Yes
- H1 / H2
- 1 / 0
- Images missing alt
- 0 / 1
Technology and tracking
- Server
- AkamaiGHost
- Security headers
- 0 / 6
Email and DNS securitySet
- SPF
- Set
- DMARC
- Set · reject
- DKIM selectors
- selector1
- Mail stack
- Microsoft 365
- IPv6
- No AAAA
- Site verification TXT
- Apple · Microsoft
- SOA
- ns1.britishairways.com
- NS
- a1-20.akam.net. · ns1.britishairways.com. · a24-65.akam.net. · 5 more
- MX
- 0 britishairways-com.mail.protection.outlook.com.
Hosting and networkAS16625
- A
- 23.35.101.46
- Hosting ASN
- AS16625 · 23.35.100.0/22
- Hosting organization
- AKAMAI-AS - Akamai Technologies, Inc.
- Hosting country
- US
- BGP announcement
- Yes
- Reverse DNS
- a23-35-101-46.deploy.static.akamaitechnologies.com
- TLS
- TLSv1.3 · Verified
- Certificate issuer
- GlobalSign GCC R3 EV TLS CA 2025
- Certificate remaining
- 53 days
- Certificate SAN
- DNS:www.britishairways.com · DNS:www.ba.com · DNS:ba.com · DNS:checkin.ba.com · 3 more
robots and AI crawlingHTTP 200
- Robots.txt
- 200
- Global Disallow /
- No
- Sitemap
- Discovered
- AI explicitly disallowed
- 0
- AI explicitly allowed
- 16
Well-known public paths1 hits
- Present / checked
- 1 / 5
- /ads.txt
- Present · 127 B
Website information
When was britishairways.com registered?
- Domain
- britishairways.com
- Registration status
- Domain registered
- Registered
- 1998-07-15
- Registrar
- CSC Corporate Domains, Inc.
- Expires
- 2027-04-08
- Domain age
- 28 years
- DNSSEC
- No
- Registry status
- client transfer prohibited · server delete prohibited · server transfer prohibited · server update prohibited
Similar sites
What sites are similar to britishairways.com?
Website reports in the same category, with nearby monthly visits.
What's in this report
The report starts with a whole-site monthly visit estimate. Search visibility and public site facts follow when they exist.
- Website traffic is a modeled whole-site estimate, with a source, observation period and confidence.
- Search visibility is ranking keywords and search traffic, listed separately from whole-site visits.
- Missing or partial values stay marked in the report.